Martech

JANUARY 19, 2024

Understanding the role of email automation in marketing Broadly speaking, automation helps us do more with less. Rather than helping marketers send more email, the role of email automation is to send the right email to the right person. So what do you look for when evaluating email automation platforms? Drip campaigns.

Email Marketing 123

Email Marketing Automation Tools Planning 123

Martech

OCTOBER 16, 2023

Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. As email marketers, we must continually review whether we’re doing marketing automation the right way. I just need to send an email or two.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Email Marketing Automation 131

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Read any “how-to” guide, and 9 times out of 10 the first step is something having to do with planning or strategizing. Marketing automation is beneficial.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Spiralytics

FEBRUARY 7, 2024

We may want to stay away from artificial intelligence (AI) and automation for particular tasks, especially when it comes to the creative domain. However, there are several avenues where social media automation can be a game changer. What is Social Media Automation? How Does Social Media Automation Work?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

SmartBug Media

MARCH 13, 2024

In a constantly evolving digital marketplace where customers have more choice and control than ever before, businesses need to create compensation plans that reward and respect their salespeople. The Foundation of Successful Compensation Plans One of the most foundational elements of a strong sales plan is understanding your target audience.

Planning 69

Planning Optimization Cross-Selling Lead Ranking 69

Bionic

NOVEMBER 16, 2023

When media planning , you want to leverage these gems. Bionic’s new clone tool automates re-use of your old media plans. Now, imagine you’re starting a new media plan. Re-Using Placements from Old Campaigns Bionic’s new Clone Tool automates the process of re-using media placements from your other campaigns.

Media Plans 70

Media Plans Tools Media Paid Search Agency 70

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Seismic

MARCH 5, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. As we prepared for Shift 2023 , we saw automation, personalization, and compliant customization as critical areas where our customers would find significant value and opportunity.

Automation 105

Automation Personalization Allocation Marketing Management 105

Bionic

JANUARY 7, 2024

Want to use ChatGPT to analyze your media plan performance? Bionic now enables you to export your media plan data for use with your favorite AI tools. Bionic Gives You AI Superpowers Bionic’s mission is to augment your capabilities with automation. You need good data to train your media planning AI.

Media Plans 82

Media Plans ROAS Media Paid Search Agency 82

ClickDimensions

JANUARY 22, 2024

Consumers today prefer personalized communications, and automated campaigns help marketers deliver. But how do you get started building campaign automations that will help you achieve your organization’s unique goals? Say goodbye to one-size-fits-all marketing.

Campaigns 40

Campaigns Planning Automation Ad Building 40

ClickDimensions

JANUARY 22, 2024

Consumers today prefer personalized communications, and automated campaigns help marketers deliver. But how do you get started building campaign automations that will help you achieve your organization’s unique goals? Say goodbye to one-size-fits-all marketing.

Campaigns 40

Campaigns Planning Automation Ad Building 40

Tomorrow People

JULY 19, 2022

I don’t mean to alarm you with this statistic—but it is a reminder that in today’s volatile markets, having a quality go-to-market (GTM) plan is key if you want to ensure product launch success. This article will share four key characteristics of an effective GTM plan, along with some practical tips and examples.

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

Marketing Insider Group

DECEMBER 10, 2020

Whether virtual or in-person, event planning is a painstaking process. Every aspect of event planning can be supported with appropriate technologies that will make planning your event not only easier but also more organized and precise. Examples of suitable tools include: Planning Pod. Accommodation and Travel.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

Marketing Insider Group

AUGUST 25, 2020

Unlike yesterday’s robocalls or email blasts, today’s sales automation all boils down to personalization. With the aid of today’s sales automation software, you can learn which salesperson is the best fit for each customer and assign them automatically. Taking a silo-free approach to sales automation can also boost revenue.

Automation 270

Automation Sales Qualified Leads Lead Scoring Lead Ranking 270

SalesIntel

JUNE 21, 2023

Here is everything you need to know about SalesIntel’s unlimited B2B data and pricing plan. SalesIntel’s plans are paid annually. All integrations are included such as CRMs (SFDC), Marketing Automation (Hubspot, Marketo), Cadence Tools (Outreach), and the RevDriver Chrome Extensions for Chrome Browser and LinkedIn.

Pricing 98

Pricing Price Planning Work Management 98

Hinge Marketing

APRIL 17, 2023

Here are 10 tips for planning a successful lead generation website for your firm. Analytics and automation make it possible. While automation of the process (so called marketing automation) is not absolutely essential, it is very, very helpful. You must plan and budget for it accordingly.

Lead Generation 115

Lead Generation Lead Ranking Planning Marketing Websites 115

Marketing Insider Group

JULY 22, 2020

Although automation is certainly not without its controversy, it seems like most marketing teams are willing to embrace it due to the countless benefits it offers. According to a report from Invesp , businesses that have invested in marketing automation reported a 14.5% Determine Your Customers’ Actual Journey.

Email Marketing 324

Email Marketing Automation Campaigns Planning 324

Bionic

SEPTEMBER 27, 2023

Bionic now totally automates campaign naming conventions. Disconnected Excel-powered naming conventions are disconnected from your media planning and media buying processes. As a result, it requires a lot of re-keying back and forth between media plan, spreadsheet, and various ad servers and platforms. Here’s how it works.

Automation 86

Automation Campaigns Paid Search Agency Advertising Agencies 86

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. By harnessing the power of Content Automation, businesses can stay competitive, enhance productivity, and drive growth in an increasingly digital world.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. The timeless case for automation. Ready, set, automate. ZoomInfo’s top five sales plays. 1: The funding play.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Marketing Insider Group

MARCH 13, 2023

The COVID pandemic sent established brick-and-mortars rushing to accelerate their digital transformation plans and sell more online. This brings us to the increasingly critical importance of marketing automation to brick-and-mortar retailers’ success. In the real world, marketing performance is much more difficult to quantify.

Work Management 149

Work Management Marketing Management Automation Marketing Budget 149

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. This is because automation can help take care of mundane tasks, like scheduling, compiling reports and even responding to common questions asked in DMs. What is Instagram automation? Automation undoubtedly helps you boost your follower count.

Automation 115

Automation Tools Work Management Marketing & Strategy 115

Optinmonster

OCTOBER 6, 2023

Do you know you can simplify your email marketing, increase conversions, and boost business sales with email marketing automation? Email automation helps you win those sales. In this post, we’ll discuss the meaning of email automation and explain how you can use it to grow your business. What Is Email Automation?

Marketing Automation Services 73

Marketing Automation Services Automation Email Marketing Marketing Automation 73

Martech

SEPTEMBER 7, 2023

The other offerings : Workflow Builder will empower users to create automated workflows through drop-and-click with no code required. The next iteration of Slack will not only make it easier for developers to build custom apps hosted on Slack, but will allow users to discover them and use them in their own automations. In your inbox.

Automation 116

Automation User-Generated Content Template Training 116

SmartBug Media

JULY 27, 2023

In this episode, we're delving into the world of marketing automation strategy, specifically focusing on how you can amplify your existing mechanisms in anticipation of the holiday season. In this blog post, we'll explore the key automations you should have up and running well before the holiday rush.

Marketing Automation 98

Marketing Automation Automation Marketing & Strategy Marketing Strategy 98

The Marketing Blender

FEBRUARY 13, 2024

Enhance your B2B marketing plan with this marketing plan template. Goals For Marketing Plan Template The primary goal is to increase brand awareness and drive sales. Key Objectives of a Marketing Plan Template Clearly defined key objectives serve as stepping stones towards achieving goals.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Martech

SEPTEMBER 26, 2023

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. The magic of relevance in marketing automation With 87% of companies either using or planning to implement marketing automation solutions, you risk being left in the dust if you’re not on this train.

Marketing Automation Services 115

Marketing Automation Services Marketing Automation Relevance ROI 115

Salesforce Marketing Cloud

DECEMBER 11, 2023

Business process automation (BPA) allows you to automate those manual responsibilities, so that you can focus on work that promotes innovation. The spotlight’s now on why it’s high time to embrace automation, and how you can wield its power with precision. The global BPA market is projected to reach $19.6

Automation 69

Automation Work Management Marketing Management Process 69

Martech

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. Another increasingly important benefit of pairing AI with automation is to ensure brand compliance at scale.

Marketing AI 117

Marketing AI Advertising Agencies Allocation Advertisements 117

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

DivvyHQ

DECEMBER 14, 2023

But with the right systems, content calendars, and automation, you can streamline your agency's production processes and get organized. Check out our latest blog post from guest contributor Ryan Robinson to learn how to plan and prepare client campaigns and content programs in six simple steps.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies Planning 75

Salesforce Marketing Cloud

JULY 24, 2023

In fact, 77% of desk workers say that automating routine tasks would improve their productivity. Enterprise automation may be the key to bridging this gap. Enterprise automation leads to loyal customers , happier employees, better efficiency, and cost savings. Not sure where to start with automation? This will help.

Enterprise Management 98

Enterprise Management Work Management Automation Marketing Management 98

Martech

OCTOBER 13, 2023

For example: Marketing automation Platforms like HubSpot, Constant Contact, Marketo and others have opened all sorts of possibilities for marketers. We can now automate most of our marketing efforts. Marketing automation platforms have revolutionized marketing. Distrust but verify. Or auto-targeting and AI ad generation.

Marketing AI 133

Marketing AI Paid Content Paid Search Agency Automation 133

The Marketing Blender

DECEMBER 20, 2023

The use of AI and automation, while promising, also contributes to the noise. Adapting to AI and Automation is changing the marketing game, and businesses need to adapt. Maximizing the impact of trade shows involves strategic planning, early engagement, and post-event follow-up. Onward and upward!

Planning 98

Planning B2B Marketing Marketing Plans Work Management 98

Salesforce Marketing Cloud

DECEMBER 14, 2023

Sales route planning is critical to a sound sales strategy. But with planning and the right technology, sales teams can get the most out of every day in the field. What you’ll learn: What is sales route planning? What are the benefits of sales route planning? What sales route planning software features do I need?

Planning 59

Planning Marketing Management Allocation Sales Qualified Leads 59

Sharpspring

FEBRUARY 3, 2022

The phrase “marketing plan” can mean many things, from your social media/ad campaign schedule to your lead nurture pipeline to your overall strategic goals. And this will become your capital-letter Marketing Plan! It’s always better to plan first, take action second! What is a Marketing Plan, and What Does It Include?

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100