Adobe Experience Cloud Blog

APRIL 21, 2014

We’ve talked about Moneyball and marketing automation on the blog before , and the analogy still rings true. If you’re using marketing automation tools, you can drill down much deeper – you can track the costs associated with each channel and campaign, and allocate a direct cost to acquire each lead. Marketing Automation'

Allocation 48

Allocation P2P Lead Scoring Lead Ranking 48

Directive Agency

JULY 8, 2019

At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. Automation vs Personalization. Blake Emal : Automation has kind of become the name of the game in marketing, right? P2P Interview with Jonathan Verstegen.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. Automation vs Personalization. Blake Emal : Automation has kind of become the name of the game in marketing, right? P2P Interview with Jonathan Verstegen.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Vidyard

DECEMBER 13, 2016

Act-On is a Marketing Automation Platform, and as West puts it, their biggest challenge is standing out from the crowd. Taulia did something similar with their P2P Super Heroes series. We, as marketers, have seen it all, and we don’t fall for gimmicks. And she’s right. “All of us are publishers.

Buyer Personas 50

Buyer Personas Video Marketing P2P Act-On 50

Buzz Marketing for Technology

JUNE 27, 2008

We allowed the bold vision of knowledge-sharing to be diminished and appropriated by those who saw it is merely an exercise in automating the acquisition, storage and dissemination of documents. Develop simple, automated mechanisms to facilitate peer-to-peer content-sharing with others inside and outside the organization.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Webbiquity

OCTOBER 8, 2019

Regardless of whether one is marketing toothpaste or enterprise software, all marketing is ultimately P2P (person to person). So, back to how to avoid standing alone in the corner at parties: skip the explanations of marketing automation processes, the intricacies of content marketing strategy and craft, and data-driven marketing.

Enterprise Management 232

Enterprise Management Work Management Marketing Management B2B Marketing 232

Single Grain

SEPTEMBER 16, 2022

A decentralized autonomous organization (DAO) is an automated computer network organization model controlled by its community members rather than a single establishment like the government or a financial institution, and whose transaction records are maintained on a blockchain. When a user interacts with a web 3.0

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

Convince & Convert

SEPTEMBER 15, 2011

I like to think of the acronym B2C and B2B as really being more like P2P now, people to people. There are some terrific tools, HootSuite for example, but if you think that you can just automate, set and forget, you’ll get some results.

Curation 142

Curation Work Management Marketing Management Lock-In 142

LEADership

AUGUST 20, 2013

Their digital marketing agency was in the room and so were the key team members who managed their lead automation system and CRM. Marketing automation software and lead generation systems today are evolving. They all gave me a shocked look when I asked, “Eight seconds is quite a long time, isn’t it?” I was ready for this.

Lead Generation 40

Lead Generation Search Marketing Lead Scoring Lead Ranking 40