KoMarketing Associates

JULY 1, 2021

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation.

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads.

Marketing Automation Services 123

Marketing Automation Services Marketing AI Marketing Automation Automation 123

Webbiquity

DECEMBER 27, 2023

With the increasing popularity of voice assistants like Siri, Alexa, Cortana, and Google Assistant, voice search optimization has become a vital element of a robust SEO strategy. Understanding the Rise of Voice Search The expanding use of voice search , particularly for local search, makes understanding and optimizing for it essential.

Optimization 167

Optimization FAQ Mobile Marketing Keywords 167

KoMarketing Associates

MARCH 8, 2022

While many marketers have begun to leverage marketing automation to achieve their primary goals, new research suggests that not all are seeing success with it just yet. That being said, marketers are still acutely aware of the advantages of utilizing marketing automation. Leveraging Marketing Automation for Demand Generation.

Marketing Automation 270

Marketing Automation Automation Intent Signal Demand Generation 270

Martech

DECEMBER 12, 2022

Nearly every marketing organization uses marketing automation platforms these days. That starts with optimizing the data intake process. The first thing that I always tell people in optimizing the intake process is that garbage in is garbage out,” Sharaf said, speaking at The MarTech Conference. Get MarTech! In your inbox.

Marketing Automation Services 102

Marketing Automation Services Marketing Automation Automation Optimization 102

Spiralytics

FEBRUARY 7, 2024

We may want to stay away from artificial intelligence (AI) and automation for particular tasks, especially when it comes to the creative domain. However, there are several avenues where social media automation can be a game changer. What is Social Media Automation? How Does Social Media Automation Work?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? The ultimate goal? Closing more sales.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

KoMarketing Associates

OCTOBER 5, 2021

Marketers have begun to implement marketing automation tools to simplify processes such as email, social media management, and campaign tracking. So far, the majority of respondents (39%) said that their marketing automation solutions were still only “somewhat integrated.” Identifying Top Marketing Automation Challenges.

Marketing Automation Services 213

Marketing Automation Services Marketing Automation Budget Programs Automation 213

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Martech

JANUARY 19, 2024

Understanding the role of email automation in marketing Broadly speaking, automation helps us do more with less. Rather than helping marketers send more email, the role of email automation is to send the right email to the right person. So what do you look for when evaluating email automation platforms? Drip campaigns.

Email Marketing 125

Email Marketing Automation Tools Planning 125

Martech

OCTOBER 16, 2023

Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. As email marketers, we must continually review whether we’re doing marketing automation the right way. I just need to send an email or two.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Email Marketing Automation 133

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly.

Marketing AI 102

Marketing AI Work Management Automation Marketing Management 102

Customer Experience Matrix

JANUARY 5, 2017

What’s new about Optibot is that defining microsegments and picking the best campaign actions per segment have now been automated. The system gives reports that compare actual performance with what performance would have been without the additional segmentation and optimization. See my original Optimove review from three years ago (!)

Automation 120

Automation Optimization Campaigns Segmentation 120

Search Engine Journal

AUGUST 30, 2022

The post Python Script: Automate Discovery Of Optimization Opportunities From GSC appeared first on Search Engine Journal. Find high & low (or zero) click page clusters with this free Python script.

Optimization 95

Optimization Automation SEO 95

Martech

DECEMBER 28, 2023

Today: marketing automation. The email marketer’s guide to effective marketing automation by Ryan Phelan. Learn smart ways to implement email automation. The 3 Rs of marketing automation: Relevance, response and ROI by Stephanie Trovato. 6 marketing automation use cases where AI can help with data quality by Milt Hwang.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Automation Enterprise Management 114

Seismic

MARCH 5, 2024

As we prepared for Shift 2023 , we saw automation, personalization, and compliant customization as critical areas where our customers would find significant value and opportunity. Seismic can help you scale to meet today’s challenges and evolve alongside you to optimize for tomorrow.

Automation 105

Automation Personalization Allocation Marketing Management 105

Only B2B

APRIL 10, 2024

Must Read: Key Differences Between MQL and HQL for B2B Lead Generation Tactics to Optimize Your MQL Conversion Strategy “MQLs are the lifeblood of your sales pipeline. CRM Integration: Seamless integration between marketing automation platforms and your CRM ensures efficient data sharing and a smooth handoff of MQLs to sales.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Vision Edge Marketing

APRIL 16, 2024

Streamlining Operational Efficiency Through Automation : Automation, a key aspect of digital transformation, plays a crucial role in streamlining operational processes. According to a report by Deloitte, businesses that embrace digital automation experience at least a 30% reduction in operational costs.

Digital Transformation 216

Digital Transformation Work Management Terms and Conditions Marketing Management 216

SmartBug Media

MARCH 13, 2024

Building the Optimal Compensation Plan Armed with a proven approach and informed about what gets your sales team fired up to sell, it’s now time to build the optimal compensation plan for your team. The Lasting Benefits of an Optimal Compensation Plan Crafting an optimal compensation plan is not just about rewarding individuals.

Planning 69

Planning Optimization Cross-Selling Lead Ranking 69

Search Engine Journal

SEPTEMBER 22, 2021

The post Helpful SEO Automations to Drive E-Commerce Optimizations at Scale appeared first on Search Engine Journal. Learn technical SEO strategies for scaling your efforts, growing your enterprise ecommerce business, and better serving customers.

SEO 111

SEO Optimization Automation eCommerce 111

Binary Demand

JUNE 7, 2023

[ps2id id=’overview’ target=”/]In the ever-evolving world of B2B marketing, harnessing the power of automation is paramount. Let’s start with a glimpse of what B2B marketing automation is, then explore its working, importance, distinction from CRM, and other insights.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Enterprise Management Work Management 98

Zoominfo

SEPTEMBER 5, 2023

Here’s how adding best-in-class ZoomInfo B2B data to your data supply chain can further optimize your AI models to produce new data insight, create realistic simulations, and design novel solutions. With AI, teams can maximize speed and automation for competitive GTM strategies that are interactive and scalable.

Marketing AI 130

Marketing AI Lead Ranking Zoominfo Optimization 130

SmartBug Media

JULY 27, 2023

In this episode, we're delving into the world of marketing automation strategy, specifically focusing on how you can amplify your existing mechanisms in anticipation of the holiday season. In this blog post, we'll explore the key automations you should have up and running well before the holiday rush.

Marketing Automation 98

Marketing Automation Automation Marketing & Strategy Marketing Strategy 98

Martech

FEBRUARY 21, 2024

Identify patterns and trends in customer purchases to optimize product offerings and pricing strategies. to measure the effectiveness of our retention marketing efforts, which allows us to: Identify which channels and messages resonate most with customers to optimize marketing strategies. More efficient use of resources and budget.

Marketing AI 94

Marketing AI Optimization Allocation Customer Satisfaction 94

Stevens & Tate

APRIL 18, 2024

Automation is transforming how marketing for senior living facilities is executed, making it crucial for operators to understand and integrate these technologies. This article will explore how automation and specific digital marketing strategies can optimize outreach and resident acquisition efforts.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. By harnessing the power of Content Automation, businesses can stay competitive, enhance productivity, and drive growth in an increasingly digital world.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

SmartBug Media

OCTOBER 25, 2023

One tool that has transformed the sales process is sales automation. This article will discuss sales automation. It will explain how sales automation functions and the main features of an automated sales process. Plus, we’ll dive into how sales automation can benefit your entire revenue team.

Lead Ranking 64

Lead Ranking Automation Ideal Customer Profiles Lead Scoring 64

Search Engine Journal

MARCH 10, 2021

Human-guided automation is the future. Knowing how to manage & optimize automated PPC campaigns is key — here's how to do it right. The post The Magic Wheel of PPC Automation Optimization via @PPCKirk appeared first on Search Engine Journal.

PPC 68

PPC Optimization Automation Campaigns 68

Bannersnack

MAY 20, 2021

Through creative automation. What Is Creative Automation? Creative automation is the process that allows you to scale visual content production […]. The post What Is Creative Automation and How It Can Help Teams Optimize The Production Process appeared first on Creatopy Blog.

Creativity 98

Creativity Process Automation Optimization 98

Martech

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. Another increasingly important benefit of pairing AI with automation is to ensure brand compliance at scale.

Marketing AI 120

Marketing AI Advertising Agencies Allocation Advertisements 120

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Today, automation is a game-changer and life-saver for email marketers — helping you save time, money, and stress. Automation doesn’t mean impersonal responses and a cookie-cutter approach to your email workflow. Here’s how you can learn more about email workflows and start automating today. That’s all a thing of the past.

Automation 122

Automation Marketing Automation Services Work Management Lead Nurturing 122

Martech

JANUARY 31, 2023

Conversion optimization platforms (COPs) address this by enabling marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Conversion optimization platform functionality typically includes: A/B and multivariate testing. Server-side experimentation.

Marketing AI 98

Marketing AI Optimization Conversion Enterprise Management 98

Binary Demand

JUNE 12, 2023

That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience. With the help of automated email campaigns, companies can regularly follow up with important decision-makers involved in the purchase process. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Martech

FEBRUARY 7, 2023

Beyond how a chatbot like ChatGPT might change the way customers search, AI and machine learning models can also equip marketers with the power to personalize and optimize their messages to customers. The solution used personalization and automation to deliver these messages at scale. Register for The MarTech Conference here.

Marketing AI 124

Marketing AI Optimization Personalization Campaigns 124

Optinmonster

OCTOBER 6, 2023

Do you know you can simplify your email marketing, increase conversions, and boost business sales with email marketing automation? Email automation helps you win those sales. In this post, we’ll discuss the meaning of email automation and explain how you can use it to grow your business. What Is Email Automation?

Marketing Automation Services 72

Marketing Automation Services Automation Email Marketing Marketing Automation 72

Stevens & Tate

OCTOBER 11, 2023

Utilizing artificial intelligence, you can now automate various marketing tasks, obtain valuable insights, and enhance your strategy to achieve remarkable outcomes. In this piece, we shall delve into 10 exceptional AI marketing tools for optimizing your marketing strategy: 1.

Marketing AI 81

Marketing AI Marketing Strategy Marketing & Strategy Optimization 81

Ontraport

MAY 19, 2021

The best of both worlds awaits with business process automation (BPA). Here’s where automation can shine. You can automate the busy work that would normally keep your team members’ heads down in order to free up time for meaningful interactions, improved innovation, and anything else that can give your business a competitive edge.

Automation 98

Automation Training Validation Outreach 98