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Using Humor to Win in B2B: How Taulia Became a Video Marketing Powerhouse

Vidyard

This supplier financing company based out of San Francisco has become a video marketing trailblazer by using humor and narrowcasting as techniques to get their marketing noticed. That’s why we were so impressed with Taulia. What’s so different about Taulia?

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Introducing the Modern Marketer’s Guide to Video

Vidyard

Moreover, when you start using video in combination with your marketing automation platform, that’s when things get especially exciting. The combo ultimately allows you to become an automated marketing qualified lead-generating machine! So you Wanna be More Strategic?

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Facebook’s Look Back Videos and the Power of Personalization

Vidyard

With marketing automation systems tracking a prospect’s every move around your site, it’s no secret what they’re most interested in anymore when it comes to your product offering. Send video content based on your prospect’s behaviour. Think about where your company can use this type of targeted approach with video.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. Dive Deeper: 5 Trends that Will Define the New Vision of Marketing Automation. 2) Programmatic Advertising.