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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less.

Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Architecture of Marketing Automation versus CRM. Marketing Automation. Develop customer relationships, automate marketing programs, measure marketing ROI. Pricing.

CRM 37

Kwanzoo Builds Content for Cross-Channel Marketing

Customer Experience Matrix

What puzzled me was the advantage of this over anyone else’s HTML content, including the content that could be generated using standard tools within most marketing automation systems. These capabilities make Kwanzoo substantially more versatile than a conventional marketing automation system, which would rely on campaign flows or manually-embedded links to manage the page sequence and could only deploy on emails or microsites generated by the marketing automation system itself.

My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

B2b marketing automation) vendors, with links to my reviews where I've written one. The systems have very low starting prices tailored to low volumes. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. Note: I've put Genoo and NurtureHQ into this category based on their price and what I can tell from the Web sites.

Genoo Offers Web Marketing for Small Business

Customer Experience Matrix

Genoo offers a small-business-oriented Web marketing system at a small-business-friendly price of $199 per month. I’m somewhat grandly labeling it a “Web marketing system” rather than “demand generation” because its microsite could replace a small company’s primary Web site. Let’s start with the microsites. Genoo offers bidirectional synchronization with Salesforce.com, although only a handful of the company's 32 current clients actually use it.

Market2Lead Offers Enterprise-Strength Demand Generation System

Customer Experience Matrix

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. Nearly all demand management systems have built-in email engines and Web servers for forms and microsites. Sales force contacts are, of course, captured through two-way integration Salesforce.com and other sales automation systems.