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Sendoso acquires Alyce, as gifting, direct mail platforms consolidate

Martech

Corporate gifting platforms help marketers, sales teams and corporate human resources and administrative teams automate an age-old, manual process: Sending gifts and other direct (snail) mail messages to prospects, customers and employees. Consolidation in the direct mail and gifting space was likely inevitable post-pandemic.

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How Direct Mail Automation Can Ease Your GDPR Transition

Adobe Experience Cloud Blog

However, it is easier for many companies to be compliant under the GDPR with direct mail than with phone and email marketing. This means that direct mail can help solve many of the problems companies face while transitioning to GDPR compliance. Drive Consumer Opt-In with Direct Mail Automation.

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Does Direct Mail Still Work In 2020?

Boingnet

Direct mail may seem like a thing of the past, but that’s far from the truth. Even in a digital age where most communication is done through the internet, direct mail has a purpose and a charm of its own. This is a post from Boingnet - Direct Marketing Automation for Brands, Agencies & SMB's. By Boingnet.

SMB 116
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How 2022 Apple Mail Privacy Updates Affect Email Open Rates

SmartBug Media

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. What Is Apple’s Mail Privacy Protection Update? What Does Apple’s Mail Privacy Protection Update Mean for Marketers? Use clicks and time-based triggers for automated emails.

Open Rate 105
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Register today to save your seat! 📆 February 21st, 2024 at 9:30am PST, 12:30pm EST, 5:30pm GMT

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Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now

Litmus

Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. Automated nurture flows. How will it work?

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Mail Privacy Protection and iOS 15

Blue Flame Thinking

With the expected launch of iOS 15 this September, Apple is adding another highly debated privacy feature, Mail Privacy Protection. How Apple Is Using Mail Privacy Protection. The first time a user on iOS 15 opens their Mail app, they’ll get a message with two options: Protect Mail Activity or Don’t Protect Mail Activity.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

You can target accounts and prospects by sending gifts or direct mail. The importance of starting small and experimenting with gifting before turning to a system to automate time-consuming sending tasks. Today’s customers are hungry for human connections, but how do you break through the digital noise?