LoopFuse Captures More Web Traffic Data

Customer Experience Matrix

Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. LoopFuse recently released its latest enhancements, which it somewhat grandiosely labels as making it “ the First and Only Marketing Automation Solution with Inbound Marketing ”. Although LoopFuse might eventually add those functions, it hasn't yet and isn’t necessarily moving in that direction.

LoopFuse Offers No-Frills Demand Generation

Customer Experience Matrix

Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. It’s been nearly a year since I took my first close look at the LoopFuse OneView demand generation system. The resulting picture is much prettier than before because the main changes in LoopFuse have been improvements in the user interface. Leads enter LoopFuse lead flows when they join the associated recipient list.

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LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation

Customer Experience Matrix

Summary: LoopFuse has launched a free entry-level version of its marketing automation system. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system. LoopFuse knows that, of course. When they briefed me last week, they said the main purpose of the new system is really to entice trial among companies just starting with marketing automation. But LoopFuse may have been more focused than anyone else.

Genius and LoopFuse Are Acquired; Leadsius Picks Up the Freemium Banner

Customer Experience Matrix

The past week has seen two acquisition announcements in the B2B marketing automation space: LoopFuse by SalesFUSION and LeadRocket/Genius by CallidusCloud , which owns LeadFormix. Since both vendors ultimately failed to survive, it might seem reasonable to conclude that freemium doesn’t work for B2B marketing automation, despite its successes elsewhere. Can they succeed where Genius and LoopFuse did not?

Salesfusion Acquires LoopFuse to Expand Midmarket Presence

SugarCRM

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]

Today we welcome LoopFuse into our family.

SugarCRM

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Today we welcome LoopFuse into our family.

Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. Integration of Social Media, Inbound Marketing and Marketing Automation. Matthew Quinlan , VP Field Operations, Loopfuse.

Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. Mautic campaign builder The reason for the delay may be as simple as the generous funding available to marketing automation start-ups. But pricing will remain well below standard marketing automation products.

Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. What really got me thinking about this was prepping for a Webinar I’ll be giving next Wednesday on the future of marketing automation ( register here ). We’ve recently been seeing surveys that suggest something close to 50% adoption of marketing automation. If true, these figures would actually be bad news for marketing automation vendors.

Another Estimate of B2B Marketing Automation Revenue

Customer Experience Matrix

Summary: Here's a closer look at revenue per employee and marketing automation revenue in general. Some of the comments on last week’s post on the size of the B2B marketing automation industry led me to dig a bit more deeply into the question of revenue per employee. The other big players in enterprise marketing automation are SAS, Teradata and SmartFocus, but they are almost entirely B2C so far I know. This leaves all the other B2B marketing automation vendors.

Are We Making Marketing Automation Harder Than Necessary?

Customer Experience Matrix

Summary: Is stressing the need for process change making marketing automation too complicated, or a recognition of what it really takes for success? The company’s press release puts the key claim succinctly: “ The Act-On Integrated Marketing Platform disrupts the conventional wisdom that companies need marketing automation solutions that are expensive, complex, and require significant services engagements to get them up and running.”

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

So marketing automation vendors are understandably eager to support it in their systems. Plenty of third party applications can do this, so providing it within the marketing automation system is mostly a matter of convenience. Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration.

Infusionsoft Gains $54 Million for Small Business Marketing Automation, Spends a Bunch on GroSocial

Customer Experience Matrix

The investment can be read as validation of Infusionsoft’s strategy of offering unified marketing automation, CRM, and ecommerce exclusively for very small businesses. But there is, at least implicitly, a continued debate within the marketing automation industry between vendors who believe that they can make systems smart enough for new users to run without help, and those who believe human support remains essential.

Marketing Automation Skills are Scarce: Strategies to Close the Gap

Customer Experience Matrix

The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. But there’s also a growing realization that many marketing automation systems are used for only simple tasks – often no more than email, landing pages, and CRM integration. For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. automation.

SMB Marketing Automation: Getting Started with Content Strategy

NuSpark

This same concept can be applied to marketing automation for small and mid-size business. I’ve been hired my firms past and current with the challenge to generate quality leads and manage marketing automation drip campaigns. Many of these firms are excited to have a tool such as Act-On, Hubspot, Loopfuse, Mindmatrix, Net-Results, Infusionsoft, and countless other platforms. Otherwise why do you have marketing automation? Content/Marketing Automation Set-up.

SMB 118

Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)

Customer Experience Matrix

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. vendor rankings demand generation marketing automation software selectionI’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. The result will be one of those industry landscape charts that analysts seem pretty much obliged to produce.

Vendor 168

Assessing The Value of Your Lead Database

LeadSloth

This Wednesday I’m presenting a webinar called “Search and Rescue&# for your lead database , hosted by Loopfuse. Tags: marketing automation It presents a 7-step process to generate revenue from existing leads, who were previously assumed “lost&#. Part of this process is assessing the value of your existing leads. Unfortunately, there is no exact answer for this.

Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

Vendors showing significant growth ( highlighted in green ) are mostly new entrants with below-average prices: Pardot , OfficeAutoPilot and LoopFuse. The only important exception is LoopFuse , which I have deferred at the company's request. Tags: vendor rankings demand generation marketing automation lead management Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence.

Vendor 158

Genius.com Offers Free Edition: How Much Does It Lower True Cost of Entry?

Customer Experience Matrix

But I think its strategy of offering an intermediate product between email marketing and full marketing automation may actually be more useful in attracting new customers. On Monday, Genius.com announced “the first free, instant-on demand generation solution”, a description carefully crafted to distinguish their offering from the free version announced by LoopFuse in June. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology.

Cost 171

Act-On Buys Marketbright Assets

Customer Experience Matrix

Act-On Software announced last week that they had purchased the assets of Marketbright , a pioneering marketing automation vendor that has struggled in recent years. It boils down to providing an easy transition between basic email systems and full-scale marketing automation. This contrasts with the high-tech, business-to-business marketers who still buy most marketing automation systems. For what it’s worth, Genius and LoopFuse seem satisfied with their freemium results.

Act-On 154

How to Excel With the Most Underused Marketing Automation Features

Hubspot

From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. Based on 361 respondents, Loopfuse showed that, while many users have adopted the basic features of its marketing automation tools , most haven't started using many of the more advanced features. When considering a marketing automation solution, having campaign ROI reporting tools isn't enough.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions.

A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark

Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. Here’s an example of Loopfuse Marketing Automation. B2B Lead to Sale Process Lead Nurturing Marketing AutomationThere’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms.

Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

But none truly automates social media management, which is what's ultimately needed. Results can be imported to sales automation and CRM files to update and enhance their profiles. Ones I know about include Pardot , LoopFuse , TrueInfluence , Salesforce.com and ACT! by Sage This is a crude sort of integration – the data is simply presented in a window on the screen, not actually loaded into the demand generation or sales automation database.

My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

B2b marketing automation) vendors, with links to my reviews where I've written one. Tags: demand generation marketing automation software selection demand generation One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.

Multi-Step Campaign Interfaces: A Quick Vendor Survey

Customer Experience Matrix

I say this with the fervor of a reformed sinner, since for many years I looked at flow charts as the mark of an advanced marketing automation system. They do perfectly well with flow chart interfaces, which indeed are standard on enterprise marketing automation products (e.g. Unica, Teradata Relationship Manager, SAS Marketing Automation, Siebel Marketing, Alterian, Aprimo, SmartFocus). If you read this blog regularly (and who doesn't?),

Vendor 120

Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

My original plan had been to add several marketing automation vendors with significant presence in this market. The table below shows the Alexa rankings and share statistics for the current Guide entries, the four marketing automation vendors already mentioned, and a dozen or so contenders. What’s more interesting is the figures for the Marketing Automation group.

Low Cost Systems for Demand Generation

Customer Experience Matrix

On the other hand, pricing starts at $199 per month for a 2 user system with pretty much all of their marketing features, and you’d be hard-pressed to spend more than $500 per month unless you want lots of users for non-marketing functions such as sales automation or order entry. Act-On Software : a slightly different take, with strong Webinar support and an option to use its own low-cost sales automation system as an alternative to Salesforce.com Price starts at $499 per month.

Demand Generation Implementation Survey - Background Results

Customer Experience Matrix

nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems. Tags: marketing automation software deployment low cost marketing software lead management demand generation implementation demand generation I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey.

Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Marketing Automation Trends for 2010 - LeadSloth , January 12, 2010. Loopfuse , June 30, 2010. Inbound Marketing Automation’s Free Usability Testing - Inbound Marketing Automation Blog , April 16, 2010. Marketing Automation (673 Here it is - the very best posts and the hottest topics for 2010. How do we come up with these - well it’s based on social signals (clicks, views, twitter, delicious and more).

How to Tailor Lead Nurturing Content to Suit Individual Personas

Hubspot

If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. One of the main reasons marketers fail to adopt lead nurturing as part of their marketing mix is a lack of content.

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions. 0160; That’s why I jumped at the chance to write a chapter in Manticore ’s new ebook, “The Quintessential Marketing Automation Guide. But I think its strategy of offering an intermediate product between email marketing and full marketing automation may actually be more useful in attracting new customers.

B2B Lead Management Market Heats Up

delicious b2bmarketing

And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads.