Looking to enhance sales lead performance? Put process before technology.
MAY 16, 2017
When it comes time to exploring how you can increase lead generation ROI, that is, produce better leads more cost effectively, move "technology" to the bottom your to-do list. Technology is great at automating best practices, but you have to have them in place first. So start by engineering your processes to focus on lead quality not quantity. Then, and only then, it's time to check out your automation options.