recency vendor 
Customer Experience Matrix
APRIL 9, 2014
But the main reason is probably that just 15% of Vocus'' 2013 revenue came from its marketing automation products. At that time, the marketing product was missing key marketing automation features including lead scoring, multi-step workflows, and integration with Salesforce.com. But it only allows one score per customer.
Customer Experience Matrix
OCTOBER 2, 2013
This may lead you to wonder whether there’s anything we actually left out. Interest profiles take into account the recency of each selection and give different weights to different types of selections – e.g., more weight to sharing something than just reading it. The vendor promises such goal-driven recommendations in about six months.
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Adobe Experience Cloud Blog
NOVEMBER 15, 2012
salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Architecture of Marketing Automation versus CRM.
Customer Experience Matrix
DECEMBER 26, 2007
Timeframe has a graphical interface that lets users specify parameters, such as minimum values, percentages and time intervals, which are passed through to the underlying SQL. Coffee adds still more power, aimed at distilling a trickle of significant leads from the flood of raw events. Some vendors have agreed.
Customer Experience Matrix
APRIL 28, 2009
As of April 29, I've received 40 responses, of which I've discarded two as incomplete and two because they related to vendors I considered irrelevant ( Zoho and Ad Giants PitchRocket). One measure of this is the distribution of vendors reported by the respondents, which clearly doesn't reflect the installed base of the industry.
Hubspot
MAY 19, 2020
Picking the wrong targets will make it hard for sales and marketing to align and will lead to poor financial results. The right targets will lead to better account engagement, faster deal velocity, and larger deals. Teams with a marketing automation tool can even flag best-fit companies automatically with tailored workflows.
Hubspot
MAY 28, 2012
To make sure that application goes off without a hitch, let's discuss six tips for managing the lead generation and hand-off process so that both teams can meet their SLA goals. Tip # 1: Focus on Both Lead Quality and Quantity. Passing those unqualified leads directly to your sales team is one of the reasons sales hates marketing.
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