Lead Liaison

OCTOBER 11, 2018

The first step in determining your post-event lead nurturing strategy is to make sure you have the technology in place to automate it. The more administrative tasks you can automate, the better. Lead Management Strategy – Instant Tasks. Lead Management Strategy – Starting Your Nuture.

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 48

Marketing Insider Group

AUGUST 12, 2010

In other companies lead nurture is a very formal and well-defined process. Marketing automation might be used to help setup triggers and automated touch points. All the other responders will need to be nutured until such time as they are ready to engage in a sales process. That is the major shift IT vendors need to make.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Customer Experience Matrix

JUNE 17, 2009

Summary: Marqui started as a Web content management system and then added basic demand generation. Marqui is one of the oldest demand generation vendors, founded in 2000. But that date is a bit misleading because the company’s original product was a Web content management system (CMS). This poses a serious sales challenge.

Demand Generation 120

Demand Generation Marketing Management Demand Marketing Automation Services 120