Customer Experience Matrix

MARCH 26, 2009

I say this with the fervor of a reformed sinner, since for many years I looked at flow charts as the mark of an advanced marketing automation system. They do perfectly well with flow chart interfaces, which indeed are standard on enterprise marketing automation products (e.g. I'm in favor of that approach.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

AUGUST 3, 2010

Other enterprise-level marketing automation systems can create different branches within their campaigns, so different segments follow entirely separate paths. I’ve always considered branching campaign flows to be one of the key requirements for an enterprise-level marketing automation system. It seems that Marketo disagrees.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I believe this is a key capability.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. But consumer marketers also need inputs from transaction systems.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

APRIL 28, 2009

nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems. better than expected about as expected worse than expected total system implementation 0.64

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

MARCH 5, 2009

The main result of the conversations so far has been to clarify the items related to lead routing. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 The relative ranking of the different vendors hasn't been significantly affected. Here, then, is the final usability matrix.

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

FEBRUARY 24, 2009

Products including Silverpop Engage B2B (formerly Vtrenz), Market2Lead and Marketbright also let marketers set up small, sequential campaigns and embed them in selection framework. Tags: usability assessment marketing automation marketo lead management demand generation.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Customer Experience Matrix

FEBRUARY 4, 2009

On the other hand, pricing starts at $199 per month for a 2 user system with pretty much all of their marketing features, and you’d be hard-pressed to spend more than $500 per month unless you want lots of users for non-marketing functions such as sales automation or order entry. I reviewed it here in March.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

JULY 8, 2009

Tags: vendor rankings demand generation marketing automation lead management.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Hubspot

OCTOBER 10, 2012

As one of the most powerful tools available to marketers today, workflows enable you to build stronger relationships with your leads, send higher quality leads to your sales team, and save more of your time as a marketer. Workflows go way beyond simple marketing automation , though. What Are Workflows, Exactly?

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Market2Lead 28

Customer Experience Matrix

JUNE 5, 2009

Summary: Market2Lead's revised user interface has plenty of refined details. I saw a demonstration of Market2Lead ’s new user interface last December, and they released it in February. It’s a good thing that Market2Lead moved more quickly than I did, because the new interface is a huge improvement. Time flies.

Market2Lead 120

Market2Lead Work Management Marketing Automation Services Marketing Management 120

B2B Marketing Zone Posts

DECEMBER 9, 2009

Sales Lead Management: Thought Leadership with Aaron Ross - Modern B2B Marketing , January 9, 2009. Top-10 Marketing Automation Blogs - LeadSloth , April 24, 2009. Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009. Can you measure your B2B’s Twitter success?

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. The Contributors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Customer Experience Matrix

FEBRUARY 13, 2009

Here are the questions I asked, with summaries of answers from the five vendors in the current Raab Guide ( Eloqua , Manticore Technology , Market2Lead , Marketo , Vtrenz ) plus two I’ll be adding shortly ( Marketbright and Neolane.) Market2Lead and Marketbright also use the company data and links imported from Salesforce.com.

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

Customer Experience Matrix

MARCH 4, 2009

Marketo gets a half point because it can direct leads to lists, which in turn feed campaigns, but not to campaigns directly. Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 Multiple scores per lead.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Customer Experience Matrix

MARCH 2, 2009

Select marketing assets from shared libraries Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 1 1 1 Text search for assets. Text search for assets Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 1 1 1 Share marketing assets across campaigns.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Customer Experience Matrix

OCTOBER 1, 2008

Tags: marketing software marketing automation lead management demand generation.

Vtrenz 120

Vtrenz Manticore Marketing Automation Services Market2Lead 120

Hubspot

DECEMBER 30, 2015

A lead nurturing workflow functions with the end goal of converting leads into marketing qualified leads (or MQLs), which in turn brings them further down the sales funnel, and one step closer to becoming a customer. You know they’re interested in you; now it’s time to capitalize on it. That’s right-- 23%!

Top of Funnel 28

Top of Funnel Paid Search Agency Companies Market2Lead 28