Automation and Lead Capture - B2B Marketing Zone

The Importance of Event Follow-Up: Part 1

Lead Liaison

NOVEMBER 21, 2017

Event lead capture methods, like our app GoCapture!™ ™ , are an important part of any marketing automation platform. Our app allows onsite representatives to collect lead information quickly (without losing any valuable information), by scanning a badge, a business card, by manual entry, or even syncing with a registration list.

Lead Liaison

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Infographic: Post-Event Lead Nurturing Strategy

Lead Liaison

OCTOBER 11, 2018

The first step in determining your post-event lead nurturing strategy is to make sure you have the technology in place to automate it. The more administrative tasks you can automate, the better. Lead Management Strategy – Starting Your Nuture. If the lead score is high, assign a task to a rep to make a call.

Lead Nurturing

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads

B2B Marketing Zone

The Importance of Event Follow-Up: Part 1

Infographic: Post-Event Lead Nurturing Strategy

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