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When and Why to Use Landing Pages

Modern B2B Marketing

Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page.

Buzzwords in Marketing Automation: Landing Page

Lead Liaison

Landing Pages: its meaning and how to apply it. A part of the series Buzzwords in Marketing Automation. What is a landing page? As it relates to marketing automation, a landing page is a web page that has two functions: to convert a lead and to serve up information.

Trending Sources

The 12 Best Landing Page and Form Builders for Conversion Rate Optimization

Webbiquity

Your home page should immediately communicate what you do, who you do it for, and why you are the best, so visitors know they are in the right place. Here are a dozen tools to help you create pop-ups, landing pages, and forms, and optimize your calls to action for conversion.

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Why build individual landing pages? Web Page Tagging.

Landing Page Techniques that Drive Higher Conversion

Modern B2B Marketing

At Search Mojo we’re always looking for new and creative ways to utilize the capabilities of marketing automation software to help drive higher conversion rates for our landing pages and for those of our clients. Is the landing page designed with a clear call to action?

How Landing Pages Can Make or Break Lead Generation Campaigns

Industrial Marketing Today

Your landing page may be the culprit if your lead generation campaign is performing poorly. I realize that successful lead generation depends on many factors but the landing page is where your site traffic and email clicks convert into qualified prospects and leads.

How SMBs can get more leads through marketing automation

grow - Practical Marketing Solutions

Marketing automation offers numerous advantages, such as saving time as well as helping you with improving your conversion rate and overall sales. What is marketing automation and why is it important? How to get started with marketing automation for email marketing.

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation.

5 Awesome Landing Page Lessons From Real Life Examples

Hubspot

On a previous blog post about marketing tests , a commenter asked for some examples of great landing pages. So I set out to find some of the best landing pages out there, and to get started, I went to some of my favorite companies.

The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Sample review: “The software, analytics, and support are amazing.

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How to Reduce Unsubscribes Using Subscription Management

The Point

To the right is a subscription management page that we created recently for a software client, Noetix.

Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time.

Get Over Your Fear of Marketing Automation Software

Salesfusion

Are you still afraid of and intimidated by marketing automation? Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. marketing automation

Survey: Marketing Automation Users Score a “C” in Maturity

The Point

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice.

Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly

Customer Experience Matrix

A recent piece in TechCrunch quoted me as saying that “almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software.” This lead to enough questions about the data that it now seems worth a blog post on the topic.

5 Best Practices You Can Borrow From This Email Campaign

The Point

There’s a lot to like about the email campaign I received (image below) recently from Infusionsoft , a maker of sales and marketing automation software for small businesses. Make lead nurturing part of your campaign plan.

MobileIron Harnesses End-User Demand to Drive Mobile IT Sales Leads

The Point

If end users want your product, but their IT department makes the purchase decision, can you leverage that demand to drive IT sales leads? That was the question contemplated by the marketing team at MobileIron , a leading provider of mobile device management technology.

Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. nurture campaigns), and share leads with a CRM system like Salesforce.com.

Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business

Modern B2B Marketing

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Typically, only 20% of the leads who walk into a business are prepared to buy products or services.

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. This is very desirable for small organizations that want to automate their operations while running as few systems as possible.

Marketing Automation: Lessons from 4 case studies

B2B Lead Generation Blog

Tweet Marketing automation technology has become an indispensable tool in the complex sale marketer’s arsenal. Lead generation, lead nurturing and determining the time for the handoff to Sales would be extremely difficult without that technology. Add lead scoring and tracking through that final conversion to sale and the task is flat out impossible without automation. Lincoln said the automation solution was even integrated with SmartBear’s webinar platform.

4 Steps to Get Started with Marketing Automation

Act-On

Getting new software up and running can be intimidating. But when it comes to marketing automation – if you know what to plan for and what to expect, it doesn’t have to be so painful. What is it you want marketing automation to achieve for you? To get more leads.

Which Marketing Software Applications Matter to B2B Marketers?

Marketing Action

Software for email marketing, customer relationship management, and web analytics can improve overall results by reducing manual processes, improving productivity, and providing much-needed insight into what works – and what doesn’t.

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

You’ve started to gather a critical mass of leads. You begin to look at the options for marketing software, and. There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less.

What is Hubspot? Marketing Automation Software Series

Reachforce

Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . Converting those people into leads. Nurturing those leads toward becoming customers. Want to learn more about HubSpot marketing automation software?

Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs.

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LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck

Customer Experience Matrix

You may have noticed that there are many B2B marketing automation systems available. So it’s not surprising that LeadLiaison prefers to be called something else – in their case, “revenue generation software”.

HubSpot Ranked #1 Marketing Automation Software Vendor in VentureBeat Survey

Hubspot

Last month, David Raab, an expert in the marketing automation field, estimated that the industry will grow roughly 50% in the upcoming year alone. marketing automation

Why CEOs Say Yes to Marketing Automation

Marketing Action

Why all the noise about marketing automation? Ten short years ago, it was rare for a company to have a marketing automation platform in place. And why, specifically , would your CEO say Yes to adopting marketing automation? Lead management. to marketing automation.

Beanstalk Data Adds Service to the Marketing Automation Recipe

Customer Experience Matrix

Exploring a new marketing automation system is like biting into a bonbon: part of the fun is you never know what you’ll find inside. Regarding the basic features: email, landing pages, surveys, and behavior tracking do indeed seem pretty basic.

Work Hard, or Work Smart? Automate Your B2B Lead Nurturing

The Forward Observer

Automated lead nurturing will help you keep in touch. That’s why lead nurturing is now more important than ever. Here’s what you don’t want to do with your leads who are not ready to buy: Send them a newsletter about your company on an irregular basis.

7 Marketing Automation Mistakes You Can't Afford to Make

Hubspot

I’m not logging into my account every day and moving money around, but when I do log in, I can see the progress I’ve made toward my goals by setting my account to automate deductions. What Is Marketing Automation? 7 Common Marketing Automation Mistakes (And How to Fix Them).

The Marketing Automation Terms You Need to Know

Sharpspring

Well, we’re not your mom, but we’ve got the same advice when it comes to learning about marketing automation. That’s why we’ve created The Ultimate Marketing Automation Glossary. To get fully up to speed on marketing automation, download the complete guide.

Raab Report: OfficeAutoPilot, Infusionsoft and HubSpot Rate Highest in Marketing Automation for Very Small Business

Customer Experience Matrix

One of the most important features of our VEST report on B2B marketing automation systems is that it divides marketing automation users into distinct segments, each having a different set of needs.

What Can You Do with Marketing Automation: Surprise! Its more than you think.

Act-On

Almost every marketer knows that marketing automation (MA) has been a boon for demand generation. Because marketing automation can do so much more. And they, unfortunately, are missing out on a whopping two-thirds of the benefits of marketing automation. Expanding the scope of marketing automation is not particularly complicated. They just may not be using their marketing automation technology to support branding and expansion as much as they could.

What Does a Marketing Automation Platform Cost?

Lead Liaison

Although marketing automation is one of the most rapidly growing segments within the business software industry, there is still tremendous room for growth. There are numerous marketing software pricing plans and models. The post What Does a Marketing Automation Platform Cost?

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How to Create the Three Parts for Any Sales Funnel

Webbiquity

They use multiple online marketing technologies and often incorporate automation at some point. It can even qualify leads, so that businesses aren’t wasting time with people who are unlikely to buy. The Lead Generator. Getting people involved is lead generation.

eTrigue Puts a New Interface on Mature Marketing Automation Features

Customer Experience Matrix

Summary: eTrigue's new product is aimed at small-to-mid size businesses who want an easier alternative to leading marketing automation systems. If that sounds familiar, it’s because I recently mentioned similar claims from Net-Results , Act-On Software , and t Marketbright.

LeadLife Bundles Services with Marketing Automation

Customer Experience Matrix

LeadLife released a completely rebuild version of its marketing automation system last month. But LeadLife – like many other marketing automation vendors – found its clients tend to design campaigns as flow charts. marketing software vendor services leadlife b2b marketing automation