SmartBug Media

OCTOBER 29, 2020

According to Marketo , marketing attribution is the process of determining which interactions influence a customer to purchase from your brand. MT attribution refers to all of the interactions someone has had with your brand, from their first contact until they convert into a customer. Attribution Reporting in Marketo.

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Marketo Multi-Touch Attribution Marketing Attribution Multi-Channel 81

SmartBug Media

APRIL 17, 2020

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Sales Insights.

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Marketo SMB Lead Scoring Lead Ranking 66

SmartBug Media

FEBRUARY 12, 2021

If this is you, Marketo Workspaces could be a lifesaver. In this article, I break down what you need to know about Marketo Workspaces, along with how to use them to simplify work for your marketing team and target leads effectively. What are Marketo Workspaces? What are Marketo Workspaces? Smart campaigns. Smart lists.

Marketo 64

Marketo Landing Pages Cross-Selling Marketing Automation Services 64

SmartBug Media

AUGUST 4, 2023

In this blog post, we’ll shed light on how to calculate the cost of churn and strategies to mitigate its impact, particularly through automation. Leveraging Automation to Reduce SaaS Churn Remarkably, only 1 out of 26 customers unhappy customers will actively voice their dissatisfaction.

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Enterprise Management Marketing Automation Services Work Management Churn Rate 92

PureB2B

JULY 6, 2022

A common challenge in the B2B demand generation world centers around the balance of automation and reporting software. The goal with most B2B marketers is to get their automation to a point of fluidity that it requires very little human input. But if you want to make the most of your automation software, read on. Productivity.

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Marketing Automation Services Marketing Automation Sales Management Automation 114

SmartBug Media

OCTOBER 9, 2020

A previous post by my colleague Caroline Graham, covered key tips and technical considerations for running a great webinar with GoToWebinar (GTW) and Marketo. From the customer’s experience, a webinar is all about great content and interaction. With success in mind, here’s a rundown of how to set up a great webinar program in Marketo.

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Marketo Webinar Metrics Touchpoints Template 71

Oktopost

SEPTEMBER 9, 2019

Here at Oktopost, we love Marketo. As always, getting to spend time with the Marketo team was awesome. As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. This platform puts B2B marketers in an extremely informed position.

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Marketing Automation Services Marketo Enterprise Management Work Management 77

ANNUITAS

MAY 9, 2016

Spring is my favorite season for many reasons, but one of the top reasons is the annual Marketo Marketing Nation Summit #MKTGNATION where like-minded marketers that are passionate about all things marketing and especially marketing automation, come together to share knowledge, experience and insights that are helpful for all marketers.

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Marketo Peer-to-peer Planning Marketing Automation Services 100

Engagio

SEPTEMBER 29, 2023

Lead nurturing is the process of building a relationship with prospects that are not yet sales-ready, by conducting an informative dialog, regardless of the lead’s budget, authority, or timing. In my time at Marketo I found that I could generate 50% more qualified sales leads at 33% lower cost by nurturing my not-yet-ready-to-buy prospects.

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Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Heinz Marketing

SEPTEMBER 9, 2021

Today’s post is about Marketing Automation. Marketing automation platforms are a foundational element of the martech stack. Marketing automation is all about using software to automate activities which allows your teams more time to focus on strategy and the leads showing real promise. Marketing Automation Platforms.

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Marketing Automation Services Marketing Automation Automation Work Management 111

Adobe Experience Cloud Blog

JULY 8, 2019

Every business eventually realizes that much of its marketing can be automated. Marketing automation is a no-brainer for big businesses, who might have hundreds of thousands of customers to interact with on a daily basis. For the most part, automating your marketing campaigns is typically a net-positive. Not always.

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Marketing Automation Services Marketing Automation Automation Work Management 134

Webbiquity

AUGUST 4, 2020

Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? Is your information unique? Livestream helps manage webinars end to end, from planning, registration, and automated reminders through production and analytics. Total reviews: 552.

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Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

SmartBug Media

MARCH 10, 2021

Gathering lead lifecycle data in Marketo can be done a few different ways. If you are reporting on lead lifecycle stages as a Marketo user, one of the first steps you will need to take is building a Revenue Cycle Model (RCM). Lead Lifecycle Reports in Marketo. Other Ways to Report on the Lead Lifecycles in Marketo.

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Lead Ranking Marketo Marketing Qualified Leads Sales Qualified Leads 77

Outgrow

APRIL 19, 2021

Enhance Your Interactive Content Experience With Outgrow Zapier Integration. Today is all about automation, AI, and most importantly, user experience. For those who are new here, Outgrow helps you create interactive content like calculators and quizzes to generate leads without using any kind of code.

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Outgrow Marketing Automation Services Work Management Marketing Management 52

Zoominfo

AUGUST 2, 2021

However, Optimizing your chat tool to maximize your team’s efficiency and generate leads requires finding the balance between automated and human touchpoints in your chat platform’s programming. But like with any marketing channel, you need to make them feel valued in their interactions with your company. Are they return visitors?

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Marketing Automation Services Sales Qualified Leads Marketing Websites Lead Scoring 246

Adobe Experience Cloud Blog

APRIL 7, 2020

With all of the hype about AI and machine learning transforming how business is done, it’s easy to focus on automation and data at the expense of letting the human elements atrophy. However, machines still haven’t acquired some skills and abilities that remain essential to human interaction. Some see AI and automation as a threat.

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Work Management Automation Domain Marketo 152

Only B2B

AUGUST 21, 2023

It’s a time-consuming process that involves searching through various sources, collecting and organizing data, and verifying the accuracy of the information. Hence, the need for automation arises as a solution to these challenges. Automated B2B list building presents a range of benefits that go beyond efficiency.

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Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

The Mx Group

MAY 5, 2017

At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. He explained how marketers can use marketing automation to win in the engagement economy. Where was I, you ask? Yes, I really met Fabio.

Marketo 63

Marketo Marketing Automation Services Lead Scoring Marketing Automation 63

Marketing Insider Group

DECEMBER 28, 2020

For marketing efforts, technology enables you to automate, track, personalize, and more. These platforms enable better content workflows, simplify campaigns, collect and analyze data, and automate certain tasks. There are additional tools that snapshot this information if GA seems a bit confusing. Marketing Automation Tools.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Adobe Experience Cloud Blog

MAY 9, 2018

As automation technology continues to evolve, the capabilities—and expectations—of marketers evolve alongside it. Better automation goes hand-in-hand with real-time access to customer data and behaviors, including both digital and nondigital touchpoints. How Automation Benefits Marketers. How Automation Benefits Marketers.

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Digital Transformation Automation Advertising Agencies Touchpoints 134

Adobe Experience Cloud Blog

JUNE 7, 2017

You know the basics of marketing automation: it streamlines, automates, and monitors routine marketing tasks. But a good marketing automation platform is about more than making life easier for the marketing team—it should also help you close more deals. Check out these seven tips: 1.

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Marketing Automation Services Marketing Automation Automation Lead Scoring 134

Adobe Experience Cloud Blog

FEBRUARY 27, 2019

Automated marketing tools have evolved over the last few decades, giving generations of marketers new and innovative ways to engage with their customers. Automated marketing technology continues to advance rapidly. And over the next few years, it’ll change the way people experience your brand and interact with your company.

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Marketing Automation Services Work Management Marketing Management Automation 134

Adobe Experience Cloud Blog

FEBRUARY 22, 2017

The concept of engagement goes beyond automation because it implies that marketers are responsible for delivering a captivating experience, not just a series of ongoing communications. Today’s buyers are highly informed and much farther along in the decision-making process before they ever reach out to your brand.

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Multi-Touch Attribution Automation Multi-Channel Marketing Management 132

SmarkLabs

JUNE 12, 2023

In the fast-paced digital world, running a business without automation is like trying to paddle a boat against the current. Marketing tasks are increasingly complex, and the need for B2B marketing automation is more critical than ever. What is B2B Marketing Automation? Why B2B Marketing Automation?

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Marketing Automation Services Marketing Automation Automation Work Management 52

The ROI Guy

AUGUST 24, 2018

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. Instead, the information can be passed into the tool on the “call”.

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Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Hubspot

MARCH 27, 2020

Having the best of both worlds is the feeling you have when your company's marketing automation software and CRM work in tandem. In fact, marketing automation software can increase sales productivity by 14.5%. Below, we'll review what marketing automation and CRM software do and why they need to be integrated.

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Marketing Automation Services Marketing Automation Marketing Qualified Leads Lead Ranking 91

Adobe Experience Cloud Blog

NOVEMBER 20, 2017

As marketers, we are always looking for ways to automate, optimize, and make things simpler for ourselves so we are able to run more programs, produce more content, achieve higher ROI, and the list goes on. Overwhelmingly, most of this engagement can be achieved with a marketing automation platform.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Planning 134

SendinBlue

AUGUST 24, 2020

Marketing automation platforms offer tools that help grow your business and improve customer experience. This list details some of the best marketing automation software around to help you decide which one is right for you. This is where a marketing automation platform can help. Let’s talk about marketing for a minute.

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Marketing Automation Services Enterprise Management Marketing Automation Automation 86

KoMarketing Associates

JANUARY 19, 2022

Marketing Automation Platforms Like Marketo and Pardot. It’s no secret that cybersecurity marketers are busy people, so being able to automate repetitive digital marketing tasks can be a huge help. From housing our database, nurture flows, and automation rules, marketing automation truly owns the story behind a prospect.

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Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Martech Advisor

FEBRUARY 26, 2020

Where digital messages fall short, Tactile Marketing Automation—physical marketing offers triggered by audience behavior—shine through. This article reveals what exactly Tactile Marketing Automation is and does, and how to leverage it for more effective multichannel marketing. But it’s not all bad news. What is TMA?

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Marketing Automation Services Paid Content Marketing Automation Automation 113

Adobe Experience Cloud Blog

APRIL 20, 2018

When you provide information that is relevant, reliable, insightful, and actionable, you harness a proven, powerful method for reaching your customers, not to mention marketing goals. Together, content marketing and marketing automation can help you create a cohesive, efficient, and effective engagement marketing powerhouse.

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Marketing Automation Services Marketing Automation Top of Funnel Automation 134

Adobe Experience Cloud Blog

OCTOBER 2, 2018

Many organizations are turning to marketing automation to streamline, automate, and measure marketing tasks and workflows. 53% of B2B organizations are using marketing automation technology today, and 37% surveyed say they are planning to implement it, according to an eConsultancy report. Increased Efficiency.

Marketing AI 134

Marketing AI Marketing Automation Services Marketing Automation Enterprise Management 134

Adobe Experience Cloud Blog

MARCH 19, 2020

Direct mail and other offline channels are not new, but the old barriers to entry with these strategies have been overcome: Sending Platforms enable companies to automate personalized offline campaigns like direct mail and measure ROI. 3 Online-to-Offline Campaigns Made Possible with Marketo. Demand Generation.

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Sales Management Campaigns Demonstrating Intent Marketo 164

Conversica

MARCH 19, 2019

We were happy to recently be named Technology Partner of the Year by Marketo. This recognition resulted from our AI Assistant technology integration with Marketo. This Conversica-Marketo integration leverages the synergies between marketing automation and conversational AI to drive high-efficiency sales lead follow-up.

Marketo 40

Marketo Advertising Agencies Marketing Automation Services Marketing Management 40

Biznology

NOVEMBER 2, 2020

But there are methods for converting business visitors to identifiable prospects, for ongoing marketing interaction and development. A content offer is the most effective way to persuade visitors to give you their contact information. A variety of services have sprung up to automate the company-identification marketing process.

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Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

SalesIntel

DECEMBER 6, 2023

Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools.

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Marketing Automation Services B2B Sales Enterprise Management Work Management 97

SnapApp

MAY 16, 2018

Marketing automation is the engine behind modern marketing, connecting carefully crafted content to expertly orchestrated demand gen campaigns, all with the ultimate goal of funneling the best leads to sales. Using static lists in Marketo is invaluable on weeks where we have a lot of different email promotions occuring.

Marketo 48

Marketo Top of Funnel Planning Marketing Automation Services 48