The Point

SEPTEMBER 25, 2018

Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. But even then, the trend speaks to a failure of the big marketing automation players to cement their place in the tech stack.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

ClickDimensions

MARCH 14, 2023

As an industry which relies heavily on in-person meet-ups, the effects of COVID-19 were significantly felt by manufacturing businesses as trade shows were cancelled and meetings postponed. One of these technologies is Marketing Automation. Page Contents What is Marketing Automation?

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

Salesforce Marketing Cloud

JULY 24, 2023

In fact, 77% of desk workers say that automating routine tasks would improve their productivity. Enterprise automation may be the key to bridging this gap. Enterprise automation leads to loyal customers , happier employees, better efficiency, and cost savings. Not sure where to start with automation? This will help.

Enterprise Management 98

Enterprise Management Work Management Automation Marketing Management 98

Marketing Insider Group

JANUARY 8, 2024

Content Creation From natural language processing to machine learning algorithms, AI enables content creators to generate compelling content and automate and enhance various aspects of the creative process. B2B marketers can leverage these insights to refine their campaigns, optimize resource allocation, and stay ahead of industry trends.

Marketing AI 266

Marketing AI B2B Marketing Planning Allocation 266

TrustRadius Marketing

APRIL 17, 2022

Marketing automation allows for a marketing team or individual to amplify their work to thousands of people. First, we cover the hottest marketing statistics in the following categories: Market Scope Marketing Automation Success Why Use Marketing Automation? How is Marketing Automation being used? Market Scope.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. The key purpose of a MAP is to deliver personalized messaging and MAP vendors are excellent at this. Shiny features sell.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Biznology

JUNE 6, 2018

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Marketing automation combined with CRM is a real benefit to sales organizations.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Martech

APRIL 17, 2024

Call on vendor and tech partners to help us succeed. We are at an inflection point in our industry. With this approach, data is at the wheel’s hub, and vendors like your email or marketing automation platforms are the spokes. Use incremental innovation to create change. Use customer data to inform email programs.

Enterprise Management 109

Enterprise Management Marketing Automation Services Work Management Marketing Management 109

Martech

FEBRUARY 28, 2022

The perspective has been this: “We have this marketing automation platform. We’re going to build a few automations and then go on to something really challenging.” A Forrester WAVE matrix of leading vendors is one. Being featured in influential industry publications is another. Complex automations.

Marketing Automation Services 125

Marketing Automation Services Intent Marketing Automation Email Marketing 125

Engagio

OCTOBER 11, 2021

Campaign Management software automated the process of sending out campaigns — primarily direct mail at that time and then email. Campaign Management was mostly industry-agnostic — B2C, B2B, B2B2C, it didn’t matter — which also meant that it mostly catered to the lowest common denominator, usually B2C. Check it out here.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

Customer Experience Matrix

JANUARY 27, 2021

These deals all involve CDPs with marketing automation functions (that is, segmentation, message selection, campaigns, personalization, and cross-channel orchestration). Simply put, the vendors assembling these suites are betting that vision is wrong. What, then, do these acquisitions tell us about the future of the CDP industry?

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

Customer Experience Matrix

JULY 31, 2015

Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Updating the report gives a nice overview of recent industry developments. Open source vendor Mautic has some interesting potential but it’s too soon to see any actual impact.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Paid Search Agency 120

Adobe Experience Cloud Blog

OCTOBER 2, 2018

Many organizations are turning to marketing automation to streamline, automate, and measure marketing tasks and workflows. 53% of B2B organizations are using marketing automation technology today, and 37% surveyed say they are planning to implement it, according to an eConsultancy report. Increased Efficiency.

Marketing AI 134

Marketing AI Marketing Automation Services Marketing Automation Enterprise Management 134

Martech

MARCH 27, 2024

They see the potential of AI to automate processes and enhance productivity but are cautious about using it with unreliable data. The administrator should be trained by the software vendor and receive whatever support they need from your management team. Break down your data into segments (territory, region, salesperson, industry, etc.)

Marketing AI 121

Marketing AI Marketing Management Lock-In CRM 121

ANNUITAS

MAY 13, 2021

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Can it support the full complexity of an automated, multi-channel, perpetual demand marketing program? Standardized, automated workflow management. billion in 2019. EVALUATING ENTERPRISE MAPS. Ease of use.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Customer Experience Matrix

FEBRUARY 4, 2014

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. This is always a fun project because it gives me an overview of what all the vendors have been up to for the past six months. lots of new vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Customer Experience Matrix

DECEMBER 16, 2018

It’s been quite fascinating to watch the Customer Data Platform industry develop over the past few years. So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries. Both shed light on what we can expect to happen next.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Customer Experience Matrix

FEBRUARY 5, 2015

I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. That’s a technical step backwards but will actually make it easier for buyers to access the detailed vendor information, and in particular to screen for vendors with particular capabilities. more micro-business vendors.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

The Point

DECEMBER 16, 2015

Research company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,” and it’s a doozy. Let’s face it, most martech “guides” are written by, well, marketers, and are either sponsored by or authored by the technology vendors themselves, so the content needs to be read with a critical eye.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

Customer Experience Matrix

AUGUST 5, 2014

I finished the latest release of the B2B Marketing Automation Vendor Selection Tool (VEST) yesterday, which is always a great relief. For the January release, that’s always easy, since I have a new estimate of industry revenues and the press loves that sort of thing. But I can’t repeat that for the mid-year release.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Marketing Report 120

Salesforce Marketing Cloud

DECEMBER 6, 2023

5 things a next-gen financial services CRM must have Bank on this: You’ll need a data-first dashboard, automation, and AI to thrive these days. Get top industry CRM insights See how The Forrester Wave™: Financial Services CRM, Q3 2023 report evaluates financial services CRM platforms – and why Salesforce is a Leader.

Work Management 102

Work Management Marketing Management CRM Service 102

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. Penetration reached eight percent among larger firms and varied substantially by industry.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications.

Marketing AI 124

Marketing AI Work Management Marketing Management Examples 124

BOP Design

DECEMBER 2, 2020

To use personalization or automation in B2B sales, that is the quandary, or discussion, or battle depending on the parties involved. Benefits of Automation in the Sales Process. Benefits of Automation in the Sales Process. You can keep a lead engaged with your brand with a timely, automated response via social media.

B2B Sales 74

B2B Sales Top of Funnel Automation Personalization 74

Net-Results

OCTOBER 15, 2020

I stumbled upon this question over on Quora the other day: “Is marketing automation worth it for small businesses in 2020 or is it just hype from software companies and wastes more time and money? ” I’ll move the question into the coming year: is marketing automation worth it for small businesses in 2021? (

Marketing Automation Services 98

Marketing Automation Services Small Business Marketing Marketing Automation Work Management 98

Customer Experience Matrix

MAY 24, 2014

On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. The particular not-ness that I have in mind is not being a marketing automation system. I’m not ready to say that the great marketing automation boom is over or that marketing automation is approaching commodity status.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Acquisitions 120

Oktopost

JUNE 1, 2023

Automation in all the right places – processes that guarantee the highest reward possible for your efforts – are both possible, provided your approach is right. Jump to Section What is marketing automation? What is marketing automation? Marketing automation is the solution. Constraints on time and resources. Here’s how.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Social Media 62

Marketing Craftmanship

AUGUST 18, 2017

Fast-Forward to Marketing Automation: History Repeats Itself. Most marketers understand the evolution of Marketing Automation technology. The reality, however, is that the Marketing Automation industry has a failure rate of 60%*; not because of its potential, but because of the inability of end-users to harness the technology properly.

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

Customer Experience Matrix

APRIL 15, 2015

As usual for me, I spent much of conference prowling the exhibit hall checking out old and new vendors. By far the most notable presence was predictive modeling vendors – Leadspace , Mintigo , Lattice Engines , Infer , Fliptop , SalesPredict , 6Sense , Everstring plus maybe some others I’m forgetting.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Hinge Marketing

DECEMBER 12, 2019

There’s a good amount of complexity to work through in understanding marketing automation (MA) for professional services firms— with countless products featuring a constantly-evolving array of capabilities and features. The Major Trends in Marketing Automation. Adoption of marketing automation is spreading.

Marketing Automation Services 92

Marketing Automation Services Enterprise Management Work Management Marketing Management 92

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor. Total reviews: 156. Average user rating: 9.35. Total reviews: 26.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

The Point

DECEMBER 5, 2023

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. As that previous article made clear, emailing to anything but opt-in lists may be at odds with the license agreement of your marketing automation platform (MAP) or email service provider.)

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Circle Studio

OCTOBER 4, 2018

Marketing automation is a powerful technology platform that provides marketers with a rich set of tools to manage the components of their online marketing programs. The usage of marketing automation software has exploded over the last decade, with no sign of slowing down. Choose the right marketing automation solution.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Sana Commerce

MARCH 13, 2024

As a company committed to solving even the most complex digital commerce use case for B2B product sellers, it was gratifying to see that nearly half of our reviews were from industries challenged with bringing channel, price and product complexity online.” and/or its affiliates in the U.S.

Gartner 52

Gartner Peer-to-peer Customer Satisfaction Vendors 52

The Point

FEBRUARY 28, 2023

Yet industry surveys report that as much as 60 percent of available MDF funds go unused. Whatever the reason, unused funds are a lost opportunity for both the partner and the sponsoring vendor. What’s your unique selling proposition (USP) in the context of your partnership with this particular vendor? Define your message.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Contify

NOVEMBER 25, 2020

A risk management solution provider leverages Contify News feed APIs to combine intelligence and automation. As part of the engagement, Contify integrated its News Feed APIs with the firm’s SaaS-based platform and seamlessly mapped the end-points to automatic ally fetch near real-time vendor updates into the SaaS-based platform.

Marketing Management 52

Marketing Management API Automation Vendors 52