Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools. Data analysis is another example where AI works as an accelerant.

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Act-On

DECEMBER 7, 2023

The cracks in your marketing automation platform may have been showing for some time. The good news is that switching marketing automation platforms doesn’t need to be overwhelming, especially when you have tips on what features to look for and what to avoid. It might be time to implement marketing automation with a new provider!

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Automation Tips 131

Martech

MARCH 4, 2024

Marketing automation is a great tool. Unfortunately, marketing automation can also go wrong somewhat spectacularly. In this article I’ll provide a list of things to check to make sure your automated programs aren’t giving you or your company a big black eye. For example, “every new email list must meet these standards.”

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Marketing Automation Services Marketing Automation Work Management Automation 123

Spiralytics

FEBRUARY 7, 2024

We may want to stay away from artificial intelligence (AI) and automation for particular tasks, especially when it comes to the creative domain. However, there are several avenues where social media automation can be a game changer. What is Social Media Automation? How Does Social Media Automation Work?

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Martech

JANUARY 19, 2024

MarTech contributor Kath Pay showcased poor examples of AI-generated cold emails , and by now most of us have examples of our own. Understanding the role of email automation in marketing Broadly speaking, automation helps us do more with less. So what do you look for when evaluating email automation platforms?

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Email Marketing Automation Tools Planning 125

Martech

OCTOBER 16, 2023

Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. As email marketers, we must continually review whether we’re doing marketing automation the right way. For example, under U.S.

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Marketing Automation Services Marketing Automation Email Marketing Automation 132

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? The ultimate goal? Closing more sales.

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Marketing Automation Services Marketing Automation Automation Work Management 246

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads.

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Marketing Automation Services Marketing AI Marketing Automation Automation 122

Webbiquity

MARCH 17, 2020

Ever since factory automation became commonplace, other business functions have embraced it as well. Automation removes laborious tasks from your workload and frees up your time to work on higher-level issues. Widespread Internet adoption introduced the concept of digital automation. This is where chatbot automation can help.

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Salesforce Marketing Cloud

FEBRUARY 14, 2024

Then your business might be a good candidate for customer service automation. According to our research , 65% of high-performing service organizations rely on automated customer service to save time, reduce human error, and make time for new projects, compared to only 41% of underperformers. Now let’s automate! – not so fast.

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Work Management Automation Service Customer Satisfaction 98

Marketing Insider Group

SEPTEMBER 28, 2020

One of the best ways to get your head around this type of content is by reading some excellent examples by other organizations. Previously known as OPEN Forum , Amex’s blog for small businesses remains one of the oldest and most successful examples of content marketing. But what exactly is thought leadership content marketing ?

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Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. In this article, we talk more about AI automation, how it benefits organizations and what its most common applications are in the business world. What is AI automation?

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Marketing AI Work Management Automation Marketing Management 104

ClickDimensions

APRIL 14, 2023

Automation has made many processes in life easier and quicker, from automated medical equipment to auto focus on cameras, there are many different types and ways automation improves our lives in simplistic ways. When it comes to Marketing Automation, the general methodology is the same.

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Seismic

MARCH 5, 2024

As we prepared for Shift 2023 , we saw automation, personalization, and compliant customization as critical areas where our customers would find significant value and opportunity. Content automation streamlines manual workflows by integrating data, text, and other components into marketing assets.

Automation 105

Automation Personalization Allocation Marketing Management 105

Genroe

APRIL 20, 2023

Effective and easy to copy marketing automation use cases you can deploy to boost leads and sales. The post Easy to Copy Marketing Automation Examples That Drive More Sales appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe.

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Marketing Automation Automation Examples Lead Scoring 52

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

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Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Optinmonster

OCTOBER 6, 2023

Do you know you can simplify your email marketing, increase conversions, and boost business sales with email marketing automation? Email automation helps you win those sales. In this post, we’ll discuss the meaning of email automation and explain how you can use it to grow your business. What Is Email Automation?

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Marketing Automation Services Automation Email Marketing Marketing Automation 72

ANNUITAS

MARCH 21, 2023

New advancements include improved sales routing, to get prospects inside an automated or assisted chat routed to the proper sales rep faster. This is an important addition, adding the ability to identify distinct questions that an existing customer might ask that drive a potential upsell, for example. conversations to date.

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Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Martech Advisor

FEBRUARY 26, 2020

Where digital messages fall short, Tactile Marketing Automation—physical marketing offers triggered by audience behavior—shine through. This article reveals what exactly Tactile Marketing Automation is and does, and how to leverage it for more effective multichannel marketing. Real-world TMA Examples. What is TMA?

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Martech

APRIL 21, 2023

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. Table of contents What is marketing automation and why is it important?

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Marketing Automation Services Marketing Automation Work Management Marketing Management 114

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Today, automation is a game-changer and life-saver for email marketers — helping you save time, money, and stress. Automation doesn’t mean impersonal responses and a cookie-cutter approach to your email workflow. Here’s how you can learn more about email workflows and start automating today. That’s all a thing of the past.

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Salesforce Marketing Cloud

FEBRUARY 16, 2024

For example, let’s say your leading rep’s base salary is $100,000. Let’s take a look at some examples of commission types and how they’re calculated so you can see what would make the most sense for your business. Formula: Base salary + commission Example: Your annual salary is $40,000.

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Martech

OCTOBER 13, 2023

For example: Marketing automation Platforms like HubSpot, Constant Contact, Marketo and others have opened all sorts of possibilities for marketers. We can now automate most of our marketing efforts. Marketing automation platforms have revolutionized marketing. Distrust but verify. Or auto-targeting and AI ad generation.

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Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. This is because automation can help take care of mundane tasks, like scheduling, compiling reports and even responding to common questions asked in DMs. What is Instagram automation? Automation undoubtedly helps you boost your follower count.

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Automation Tools Work Management Marketing & Strategy 115

Bionic

SEPTEMBER 27, 2023

Bionic now totally automates campaign naming conventions. Example: 161920. Example: Anvils Fall 2023. Example: 2023-09 Objective: What the campaign aims to achieve. Examples: Awareness, Conversion, Retargeting, etc. Examples: US, EU, Global, NYC, etc. Examples: US, EU, Global, NYC, etc.

Automation 86

Automation Campaigns Paid Search Agency Advertising Agencies 86

SmartBug Media

JULY 27, 2023

In this episode, we're delving into the world of marketing automation strategy, specifically focusing on how you can amplify your existing mechanisms in anticipation of the holiday season. In this blog post, we'll explore the key automations you should have up and running well before the holiday rush.

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Salesforce Marketing Cloud

JANUARY 3, 2024

What are some sales pitch examples based on different scenarios? For example, if you pitch someone in person at a trade show, you might follow up with a phone call, then an email, and so forth until you reach a close. Support your pitch with examples of success supported by visualizations. Why are sales pitches important?

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Examples Work Management Ideal Customer Profiles Marketing Management 109

Salesforce Marketing Cloud

OCTOBER 31, 2023

This isn’t too good to be true — it’s exactly what over 80% of service leaders say automated customer service helps them do. To help you put your best foot forward, we’ll dive into the ins and outs of automated customer service, and we’ll offer practical tips for making the most of automated tools.

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Work Management Autoresponders Automation Service 119

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. At its core, automation cuts out redundant, time-consuming tasks so your team can focus on strategy.

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Marketing Automation Services Marketing Automation Enterprise Management Automation 109

Lake One

JULY 28, 2020

With marketing automation, you can serve the right content to the right person at the right time – at scale. So, how does marketing automation apply in the real world? Here are some of our top tried and true must-have B2B marketing automation examples. What is B2B Marketing Automation? Lead Scoring.

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Lead Ranking Marketing Automation Services Marketing Qualified Leads Marketing Automation 52

Oktopost

SEPTEMBER 21, 2023

Top Social Selling Examples: and Mistakes to Steer Clear of Here are the top social selling mistakes you need to avoid to maximize the impact of your social selling strategy: 1. You can do this by connecting your social media automation platform with your CRM platform – allowing you to view the entire lead journey all in one place.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Vision6

APRIL 19, 2023

Examples of anniversary emails 1. An excellent anniversary email example is Grammarly’s birthday email, which offers a discount and highlights the user’s writing accomplishments with the app. Set up a basic automation Automating your anniversary emails can save you time and effort.

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Examples Loyalty Template Eye-Tracking 98

Ataccama

APRIL 28, 2022

Read this article to learn how we migrated a client’s metadata management solution to the Ataccama ONE Data Catalog and created an automated process for keeping metadata up to date.

Automation 52

Automation Examples Process 52

Valasys

APRIL 15, 2024

Drip marketing campaigns, also known as automated email sequences, offer a systematic way to communicate with your audience. This blog post will delve into drip marketing campaigns, their importance, how to craft personalized messages, and selecting the right email automation tools.

Email Marketing 40

Email Marketing Automation Campaigns Top of Funnel 40

SendinBlue

APRIL 6, 2021

Automation software offers vast opportunities for creating more effective marketing campaigns. Learn what marketing automation looks like in a B2C context and how you can use it to get — and keep — more customers. Marketing automation makes this possible, allowing you to create personalized experiences for customers at scale.

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Marketing Automation Services Marketing Automation Automation Examples 52

Martech

OCTOBER 2, 2023

Automating it will doubtless increase efficiency and accuracy. This is just one example of the way this type of work develops skills and insights we use throughout our careers. An imperfect example is learning to drive a car with a stick shift. Consider data hygiene, one of those pieces of grunt work. Get MarTech! In your inbox.

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Automation Marketing AI Data Hygiene Case Studies 114