Remove Automation Remove Email Campaign Remove Generation Remove Lead Nurturing

5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign.

Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.

The Point

A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. Do I need it in order to do lead nurturing?”. Marketing automation simply takes nurturing to a whole new level.

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5 Email Campaign Ideas to Help Increase Conversion Rates [Infographic]

Hubspot

As businesses adopt inbound marketing and generate more and more leads, the need for an effective lead nurturing strategy becomes clear very quickly. Why is e mail is the most powerful channel for lead nurturing?

Top 10 Demand Generation Resolutions for 2014

The Point

It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Improve campaign measurement. Sure, when you’re pumping out campaigns every week, sometimes even a subject line test seems like a bridge too far, but it’s worth the effort.

5 Best Practices You Can Borrow From This Email Campaign

The Point

There’s a lot to like about the email campaign I received (image below) recently from Infusionsoft , a maker of sales and marketing automation software for small businesses. Fulfill your offer via email. Make lead nurturing part of your campaign plan.

Without SaaS Lead Nurturing Your Free Trial User, Conversions to Paid Users will Wither

Fathom

A few months ago, you may remember a post I wrote about why SaaS software companies that offer initial free trails fail at generating revenue. I mentioned there were a number of ways that companies lose touch with their free trial users, including the lack of a nurturing email campaign to guide them to the paid engagement. Today, I am delving into how to best leverage email campaigns with those in the free trial. 7-Day Campaign. 30-Day Campaign.

Lead Nurturing’s Biggest Challenges

PureB2B

Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. While they might not be customers from the get-go, prospects turn into warm leads faster if you invest the time and effort to communicate regularly after their first contact. Technology has allowed marketers to scale their lead nurturing campaigns with readily available automation tools and easy-to-use CRM software.

6 Ways To Maximize Your Webinars With Automation Technology

Modern Marketing

Marketing automation adds a power punch to your webinars. Our benchmark data shows that automated pre- and post-webinar reminders can increase attendance by 32%. Build drip email campaigns to help move webinar leads from one stage to the next, and progress to conversion.

Marketing Automation: Lessons from 4 case studies

B2B Lead Generation Blog

Tweet Marketing automation technology has become an indispensable tool in the complex sale marketer’s arsenal. Lead generation, lead nurturing and determining the time for the handoff to Sales would be extremely difficult without that technology. Add lead scoring and tracking through that final conversion to sale and the task is flat out impossible without automation. Case Study #4 – Marketing Automation: IT company boosts leads 59%, generates $1.5

How Smart Lead Nurturing Can Grow Revenue

LeanData

Forward-thinking B2B businesses develop strategies for nurturing their prospects. Sure, marketing automation allows for “batch and blast” email campaigns directed at large numbers of potential customers. Too often nurturing also is focused only at the top of the sales funnel – ignoring the rest of the lead’s journey through the sales lifecycle. That’s precisely when lead nurturing can have a profound impact. “We

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Lead Nurturing: 9 questions answered on lead qualification, nurturing, and Marketing-Sales alignment

B2B Lead Generation Blog

Tweet A couple of weeks ago, I presented an American Marketing Association webcast , “ The One-Two Punch of Effective Lead Engagement: Accurate Lists and Powerful Content” (a replay of the webcast is posted below). These questions hit on key challenges in lead nurturing today. I hope the answers will help you solve specific challenges in defining qualified leads, nurturing them, and aligning your sales and marketing teams. How to define a lead.

How to use Video in your Email Marketing Campaigns

Vidyard

Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns.

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Beyond Batch and Blast: Launching Your First Lead Nurturing Program

Marketing Action

This is no truer than in the marketing space, where every lead wooed and converted translates into increased revenue. This is the practice of sending everyone on your list the very same one-off email at the same time. Lead nurturing. Getting Started with Lead Nurturing.

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Marketing Automation and SMBs – an Overview

B2B Lead Generation Blog

Because of that past, it is fun to have the tables turned on me, and a few weeks ago I agreed to be interviewed on the topic of marketing automation and small- to medium-sized businesses (SMBs). The interview covered a range of ideas within that topic area and I wanted to share some of my extended answers with the B2B Lead Roundtable Blog audience. Why marketing automation software is relevant to SMBs.

Learn Holistic Lead Nurturing

LeadSloth

Would you like to learn how Lead Nurturing can turn more of your leads into revenue? On a single afternoon in New York City, Silverpop brings together several expert speakers to discuss Holistic Lead Nurturing strategies. What Is Holistic Lead Nurturing?

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The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) 9: The 14 Best Marketing Automation Tools.

Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat

Act-On

This is part three in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture , nurture, convert, and expand. Now it’s time to nurture those prospects and turn them into qualified leads. In part three of this series on customer lifecycle metrics, we’ll focus on the metrics that measure how well you’ve nurturing leads, building their trust, and bringing them along on the journey to buy.

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Recapturing Lost Leads: Going After Form Abandoners

The Point

Form abandonment and cart abandonment campaigns are standard practice for B2C and ecommerce marketers, less so for those of us B2B types who deal in leads vs. transactions. Here are 3 key lessons B2B marketers can learn from the campaign: 1.

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7 Reasons Why Marketing Automation Projects Fail

LeadSloth

Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. Not Enough Leads.

Email Marketing: 3 simple steps for building customer personas

B2B Lead Generation Blog

Tweet Getting the right content to the right people continues to be a challenge in B2B marketing according to Byron O’Dell, Senior Director of Demand Management, IHS, who recently spoke at MarketingSherpa Email Summit 2014. Email Marketing: Do you test your legacy marketing?

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place.

87 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”.

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The Benefits of Marketing Automation for Sales: Use Email to Shorten the Sales Cycle

Marketing Action

Marketing automation is a powerful way to build stronger relationships with customers – and to do it faster and more effectively than manual processes ever could. A targeted series of email messages can quickly turn lukewarm leads into hot prospects, and website visitors into loyal customers.

70 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”.

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How Should I Structure My Marketing Automation Team?

Modern B2B Marketing

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. The Basic Structure of a Marketing Automation Team. Lead Nurture Manager.

How Should I Structure My Marketing Automation Team?

Modern B2B Marketing

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. The Basic Structure of a Marketing Automation Team. Lead Nurture Manager.

Shoot for the Stars! 4 Ways to Bring It with Your Marketing Automation Platform

Modern B2B Marketing

Author: Sesame Mish Companies are increasingly realizing the benefits of marketing automation tools. According to The SiriusDecisions B2B Marketing Automation Study, there are a whopping 11 times more B2B organizations using marketing automation than there were in 2011. (So,

Can CRM Add-Ons Replace Marketing Automation?

Customer Experience Matrix

I’ve long believed that B2B marketing automation is just a passing phase: that, ultimately, B2B marketing automation systems will be absorbed into CRM systems instead of operating independently. It’s a view I discuss sparingly in public, since so many of my friends in the marketing automation industry have a vested interest to the contrary. I wrote in February about ClickDimensions , which adds advanced email campaigns and Web tracking to Microsoft Dynamics CRM.

Beyond Marketing Automation: Building a Complete Marketing Infrastructure

Customer Experience Matrix

You might think that Empathy Logic isn’t needed because a marketing automation system is supposed to build that integrated database. But B2B marketing automation products are largely limited to data they generate internally or import from CRM.

Email Marketing: How to maintain low opt-out rates

B2B Lead Generation Blog

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates.

5 Surprising Uses for Marketing Automation

Modern Marketing

by Christina Pappas | Tweet this What’s the first thing that springs to mind when you hear the words ‘ marketing automation ’? For me, it’s email campaigns, lead nurturing, lead scoring, lead generation and lead management. But there are so many other ways to get more out of your marketing automation investment, from smoothing out the recruiting process to pushing real-time info to sales.

Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat

Marketing Action

This is part three in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture , nurture, convert, and expand. . Now it’s time to nurture those prospects and turn them into qualified leads.

Getting to Yes: 5 Marketing Automation Myths Debunked

Marketing Action

It’s a classic tale of marketing automation. Which is a shame, because a lot of what ails today’s marketers (and the businesses they serve) can be solved with marketing automation. That phrase actually describes what marketing automation actually does: Make it easier to make money.

Marketing Automation- Keep Them Coming Back For More

Modern B2B Marketing

The company has been around for 75 years and back in the 1950′s, the company designed and implemented equipment to automate the doughnut-making process in each of its factory stores. Implement your revenue cycle model and your sales team will soon raving about your warm and hot leads.

MindMatrix: A Unique Marketing Automation Platform for SMB

NuSpark

Learn About MindMatrix Marketing Automation; An Interview with Andrew Carlton, Director of Channel Sales at MindMatrix. T here are many marketing automation systems out there that can help firms manage and nurture leads into sales. Andy Carlton is a leading expert in digital, Saas, and marketing technologies for over the past 20 years. Sales wants leads but more importantly, they want good leads and MindMatrix is set up to deliver them.

Discover 3 Types of Marketing Automation Engagements for Agencies

Marketing Action

An increasing number of agencies are turning to marketing automation to gain a strategic advantage in both areas. There are many different ways marketing agencies can package and price marketing automation services to increase client loyalty and improve overall profitability.

Lead Nurturing, Lead Scoring and the World Cup

Modern B2B Marketing

Henry, who is the VP of Global Field and Industry Marketing, opened with an explanation of why QlikView needed marketing automation and why they chose Marketo. A way to leverage global marketing campaigns and a faster, easier way to create and change landing pages and capture leads.

8 Ways Marketing Automation Can Expand Your Search Marketing Agency

Marketing Action

Search marketing agencies are experts at generating leads, building brand awareness, and increasing sales. If you’re looking for a way to expand your agency offerings – without significant additional resources or investment – marketing automation is the key.

Best Practices for Marketing Automation from 11 Experts

Modern B2B Marketing

by Dayna Rothman Today’s guest post is from Sam Boush, President of Lead Lizard. He is an expert in marketing automation and lead management best practices. Best Practice #1: You Can’t Automation A Process That Doesn’t Exist—Always Map Your Lead Flow.