Winning B2B Email Campaign Keeps it Simple

The Point

In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” To me, this is a campaign that works.

3 Ways Retailers Can Heat Up Their Summer Email Campaigns

Modern Marketing

As we begin to embrace longer days and shed our winter wardrobes, it’s a great time for retail marketers to re-evaluate the email calendar and replace ineffective strategies with fresh approaches. They are also sending less emails to new customers than other email subscribers.

Maximizing Retail/E-commerce Conversions with Automated Email Campaigns

Fathom

In retail, automated email messages triggered by events and consumer behavior typically lead to higher engagement. You guessed it: These triggered messages can be automated, saving retailers time/money in the process. ” Automated Retail Email Guide.

12 Types of Email Campaigns You Should Be Automating

Delivra

Unfortunately, with so many other messages and media competing for consumers’ attention, it’s no wonder that average email open rates are hovering around 25% and click-through rates are just above 4%, as reported by Smart Insights. 12 types of email campaigns you should be automating.

How B2B Marketing is Changing in 2018

platforms or software that automates HR. to allocate limited funds across spending types (campaigns, people, tools) and tactics. grail of marketing metrics: campaign ROI. for increased spending were social media, email marketing, and live events,followed by partner.

Marketo Email Campaign Keeps It Short & Sweet

The Point

A client confessed recently that one of the reasons his company had selected Marketo as a marketing automation provider was because he was so impressed by their marketing. Case in point: the email to the right, which arrived in my inbox a few days ago.

How to Create Customer-Centric Email Campaigns

distribion

Here are two ways to transform your next email campaign to adopt this marketing mentality. Before every marketing email, ask yourself why you are sending the email and what goal would you like to achieve.

Radian6 Email Campaign Hits the Mark

The Point

There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) Even with images turned off, the only things missing in this email are the illustration and the company logo at top left.).

4 Reasons No One Likes Your Email Campaigns

Modern Marketing

Whatever the case, you definitely don’t want to feel remorseful about your email marketing vendor. If you’re launching email campaigns, but you’re not seeing the results you expected, don’t blame the sales guy…yet. There are four common reasons why you may be experiencing roadblocks and some email marketing tips to combat them. Think of sending an email like applying for a credit card. What your email says and how you say it are two different things.

2 Email Campaigns Show How (and How Not) to “Sell” Content

The Point

Two email campaigns that arrived in my inbox recently serve as useful illustrations of how best to promote informational content. One, a white paper offer from sales tax automation company Avalara , is a plodding recitation of facts that does little to grab the reader.

Email Campaigns Flopping? It’s Probably Your List

Fathom

As email marketers, we spend a lot of time worrying about our messages. With so much focus on messaging, it’s easy to forget about the foundation of your email program—the quality of your email list. … Read the rest The post Email Campaigns Flopping?

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What Are Your Metrics Saying About Your Email Campaigns?

Fathom

Email campaigns are a great way to reach your audience, whether it’s through monthly promotional messages or automated nurturing programs. Keep in mind, it’s important to set benchmarks for individual types of campaigns, rather than bunching all message reporting together. The following are a few examples of what a change in numbers might be saying about your email campaign and suggested fixes for the problem.

How to Properly Diagnose a Failed Email Campaign

Content Standard

As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” ” As any marketing maven knows, email lives, with a vengeance, and remains one of the biggest hammers in any marketer’s toolbox.

Who Said Email Marketing (Automation) is Dead? [CHART]

Modern Marketing

by Paul Teshima | Tweet this For this week’s chart, we analyzed email activity trends over the last five years, and attempted to determine if overall email activity was on the decline. Emails sent per 1,000 contacts has grown over 42% over the last five years.

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Agencies: How to Build an Email Campaign – When Your Client Has No List

Marketing Action

One of the biggest challenges agencies face in deploying email campaigns for clients is dealing with companies that have no contact lists. Since it’s impossible to run the campaigns without lists, having ones that are clean and accurate is essential.

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ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. Automated email testing lets you take some of the risk out of trying new things.

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Three Myths and Misconceptions About Email Automation

Act-On

Are you effectively using automation in your email campaigns? An even better question might be – are you even using automation in your email campaigns? Nowadays the demand for email marketing automation is bigger than ever.

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5 Email Campaign Ideas to Help Increase Conversion Rates [Infographic]

Hubspot

After all, 50% of leads aren't ready to buy at the time of first conversion , so lead nurturing -- especially through email -- is the smartest way for marketers like us to reach them. In terms of engagement, research shows that lead nurturing emails beat out individual email blasts by far.

The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) There’s a reporting function, and facilities to create email templates.”

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Are you managing your marketing automation properly?

NuSpark

That’s still the best way to generate new sales, but marketing automation has changed the way we do it. Here’s how to manage your marketing automation effectively for excellent results. Such blanket categories are no longer enough for marketing automation, however.

ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. Automated email testing lets you take some of the risk out of trying new things.

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Your Mother Doesn't Like Automated Email Campaigns [Cartoon]

Hubspot

Personalization was never his strong suit. Connect with HubSpot

3 Major Marketing Automation Misconceptions

ANNUITAS

I recently had a conversation with a budding marketer about my experience with a leading marketing automation platform, and when discussing its robust capabilities was asked, “So, will this program create infographics for us to send out?” Marketing automation is not a license to SPAM-.

6 Ways To Maximize Your Webinars With Automation Technology

Modern Marketing

Marketing automation adds a power punch to your webinars. Our benchmark data shows that automated pre- and post-webinar reminders can increase attendance by 32%. Build drip email campaigns to help move webinar leads from one stage to the next, and progress to conversion.

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5 Key Differences Between Email Marketing and Marketing Automation

Act-On

Even better, you have a direct way to talk to them, via their inboxes, and they’ve opted in to your email list, so they do expect to hear from you. There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality.

Lead Nurture Drip Email Campaigns 201: 4 Tools to Implement Campaigns

Hinge Marketing

Now that we’ve covered the basics of lead nurture drip email campaigns , it’s time to discuss the four tools professional services firms need to have in place in order to implement them. Below are four key tools to get started with lead nurture drip email campaigns.

Can you do top-of-funnel marketing automation without CRM?

Biznology

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Email marketing hub.

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Lead Nurturing Strategy: How to Create a Killer Drip Email Campaign with Wishpond & MailChimp

Directive Agency

This is where drip email campaigns come in. Counter the annoyance of email with value for the recipient! Create custom nurture campaigns for each type of user on your site. No need to worry – we were still able to maintain our Mailchimp email lists.

The Power of Email Segmentation and How to Leverage It

Experiture

If you use email segmentation properly, you will enjoy higher open rates, an increased number of conversions, and many other benefits. Learn more about leveraging email segmentation. The Power of Email Segmentation and How to Leverage It. Experiture Blog.

Industry Spotlight: Email Marketing at Nonprofits

Litmus

Every industry does email marketing a little differently. As with other organizations, email marketing is critical for nonprofits. Nearly 79% of nonprofits say email marketing is important to the overall success of their organization. Revenue from automation.

Email Optimization Best Practices

Experiture

Email marketing can be the most effective of all forms of digital marketing. These tips can help you optimize your email marketing, giving you the biggest results with minimal tinkering on your end. Email Optimization Best Practices. Experiture Blog.

4 Ways That Automation Is Transforming Marketing

Act-On

Marketing automation (MA) may have once seemed like an abstract concept and just a buzzword, but since the early 90s it has evolved substantially and now effectively performs a range of essential marketing tasks. In fact, businesses that use marketing automation to nurture prospects experience as much as a 451 percent increase in qualified leads. But if marketing automation is so powerful, how can it transform marketing for your company? Launch retention campaigns.

13 Ways Marketing Automation Can Boost Conversions

Delivra

Look no further: Marketing automation continues to be one of the most reliable conversion-boosters among B2B companies. Read on to get marketing automation explained for your B2B business. By enhancing your efforts with marketing automation, you can start winning more conversions.

Nonprofits and Marketing Automation: Automation & Analytics

Lead Liaison

Nonprofits need marketing automation, plain and simple. Specifically because marketing automation can help nonprofits make the most of their marketing budgets. Automation and Analytics for Nonprofits. How Does Automation Work? Marketing automation is no different.

Are You Ready for Marketing Automation?

Act-On

In recent years many businesses and other organizations have jumped on marketing automation (MA) technology, and it’s easy to see why. Most marketing automation platforms (MAPs): automate manual tasks and multi-step processes such as email and social media campaigns; integrate common marketing tasks and multiple tools into a single dashboard, making management easier; gather and consolidate data on campaign performance, website visitor behaviors, and other key metrics; and.

MDC DOT Provides Marketing Automation for Direct Salespeople

Customer Experience Matrix

I briefly mentioned MDC Dot in an earlier blog post about giving sales people access to marketing automation capabilities. This customized content can include entire microsites, landing pages, emails, campaign flows, and social media posts.

Good idea? Adding Video to Your Email Campaigns

Vidyard

Everyone is used to your standard email, but when you start including a featured video in an email campaign, you change the game. Whether it’s an email announcing a new product line, or a nurturing campaign targeting a particular demographic, adding the right, contextual video can make all the difference for communicating your message in a way your audience craves. Sold on the value of video in email?

Marketing Automation Systems are on the Rise

Webbiquity

Two common business terms combined describe the an increasingly popular outreach tool: marketing automation. According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012.

Top 10 Marketing Automation Mistakes

The Point

It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. That discrepancy may cause your outbound emails to be blocked.

Avoid these 10 Marketing Automation Rookie Mistakes

Modern Marketing

If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry , only 3% of businesses surveyed use one of the four most common marketing automation systems.