How to Create Cost-Effective Email Campaigns That Won’t Land In Spam

Webbiquity

Email marketing is one of the most cost-effective marketing tactics, if done correctly. One of the best ways to keep your messages out of the automated spam folders of web-based emails is to keep customers engaging with your emails. Email Marketing To Protect Against Spam.

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Winning B2B Email Campaign Keeps it Simple

The Point

In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” To me, this is a campaign that works.

3 Ways Retailers Can Heat Up Their Summer Email Campaigns

Modern Marketing

As we begin to embrace longer days and shed our winter wardrobes, it’s a great time for retail marketers to re-evaluate the email calendar and replace ineffective strategies with fresh approaches. They are also sending less emails to new customers than other email subscribers.

Creating an Effective Nonprofit Email Campaign with an Automated Workflow

Predictive Response

Using automated email software and the right workflow strategy is one way to quickly improve your ability to reach. With the right automated workflow plan in place, optimize your marketing campaigns while maximizing the. Sending Same-Day Emails.

How B2B Marketing is Changing in 2018

platforms or software that automates HR. to allocate limited funds across spending types (campaigns, people, tools) and tactics. grail of marketing metrics: campaign ROI. for increased spending were social media, email marketing, and live events,followed by partner.

The Best Time to Send Email: How to Schedule Your Email Campaign

Delivra

Email marketers are always on the lookout to find ways to get a better responses from their email campaigns. To that end, they research what types of images are the most popular, whether they should embed video, how to incorporate emojis into their email subject line, and more.

Maximizing Retail/E-commerce Conversions with Automated Email Campaigns

Fathom

In retail, automated email messages triggered by events and consumer behavior typically lead to higher engagement. You guessed it: These triggered messages can be automated, saving retailers time/money in the process. ” Automated Retail Email Guide.

12 Types of Email Campaigns You Should Be Automating

Delivra

Unfortunately, with so many other messages and media competing for consumers’ attention, it’s no wonder that average email open rates are hovering around 25% and click-through rates are just above 4%, as reported by Smart Insights. 12 types of email campaigns you should be automating.

Marketo Email Campaign Keeps It Short & Sweet

The Point

A client confessed recently that one of the reasons his company had selected Marketo as a marketing automation provider was because he was so impressed by their marketing. Case in point: the email to the right, which arrived in my inbox a few days ago.

6 Tips to Remember When Crafting an Automated Email Campaign

Predictive Response

With email automation software, never miss an opportunity. Email marketing is still one of the most effective methods of. The next time you use your email marketing automation. software, there are a few tips to keep in mind to maximize your online reach and the overall success of your campaign. . Sending boring, robotic, or cliche emails is one of the quickest ways to lose the interest of your readers, and it may. Personalize Your Emails.

5 Best Practices You Can Borrow From This Email Campaign

The Point

There’s a lot to like about the email campaign I received (image below) recently from Infusionsoft , a maker of sales and marketing automation software for small businesses. Fulfill your offer via email. Make lead nurturing part of your campaign plan.

10 Things Every Email Marketer Can Relate To

Webbiquity

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. Email marketing is hard. News flash: Email is not dying.

How to Create Customer-Centric Email Campaigns

distribion

Here are two ways to transform your next email campaign to adopt this marketing mentality. Before every marketing email, ask yourself why you are sending the email and what goal would you like to achieve.

Radian6 Email Campaign Hits the Mark

The Point

There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) Even with images turned off, the only things missing in this email are the illustration and the company logo at top left.).

4 Reasons No One Likes Your Email Campaigns

Modern Marketing

Whatever the case, you definitely don’t want to feel remorseful about your email marketing vendor. If you’re launching email campaigns, but you’re not seeing the results you expected, don’t blame the sales guy…yet. There are four common reasons why you may be experiencing roadblocks and some email marketing tips to combat them. Think of sending an email like applying for a credit card. What your email says and how you say it are two different things.

2 Email Campaigns Show How (and How Not) to “Sell” Content

The Point

Two email campaigns that arrived in my inbox recently serve as useful illustrations of how best to promote informational content. One, a white paper offer from sales tax automation company Avalara , is a plodding recitation of facts that does little to grab the reader.

Email Campaigns Flopping? It’s Probably Your List

Fathom

As email marketers, we spend a lot of time worrying about our messages. With so much focus on messaging, it’s easy to forget about the foundation of your email program—the quality of your email list. … Read the rest The post Email Campaigns Flopping?

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What Are Your Metrics Saying About Your Email Campaigns?

Fathom

Email campaigns are a great way to reach your audience, whether it’s through monthly promotional messages or automated nurturing programs. Keep in mind, it’s important to set benchmarks for individual types of campaigns, rather than bunching all message reporting together. The following are a few examples of what a change in numbers might be saying about your email campaign and suggested fixes for the problem.

Who Said Email Marketing (Automation) is Dead? [CHART]

Modern Marketing

by Paul Teshima | Tweet this For this week’s chart, we analyzed email activity trends over the last five years, and attempted to determine if overall email activity was on the decline. Emails sent per 1,000 contacts has grown over 42% over the last five years.

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Why Modern Marketers Must Embrace Marketing Automation

Modern Marketing

The answer is to add marketing automation , which may enable you to add more talent later. Here’s why there’s genuine value in embracing marketing automation — beyond simply allowing you to do more with fewer resources. What Marketing Automation Can Take On.

Agencies: How to Build an Email Campaign – When Your Client Has No List

Marketing Action

One of the biggest challenges agencies face in deploying email campaigns for clients is dealing with companies that have no contact lists. Since it’s impossible to run the campaigns without lists, having ones that are clean and accurate is essential.

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How to Properly Diagnose a Failed Email Campaign

Content Standard

As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” ” As any marketing maven knows, email lives, with a vengeance, and remains one of the biggest hammers in any marketer’s toolbox.

ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. Automated email testing lets you take some of the risk out of trying new things.

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The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) There’s a reporting function, and facilities to create email templates.”

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10 Marketing Automation Trends That Will Shape 2019

KoMarketing Associates

Nowhere is that more evident than in marketing automation. Most B2B marketers, for example, have moved beyond the simplest forms of marketing automation. We can send welcome emails and autoresponders in our sleep. We’ve got the email part of marketing automation down.

Prospect Experience Marketing: Find the Gold in Your Lead Generation Program

Biznology

You can’t depend entirely on email. Use phone calls, voicemails, emails and even some direct mail to invite prospects into a dialogue. For every prospect universe, something like 30-40% of those prospects should not be included in marketing automation campaigns at all. How do you suggest marketers identify those high-value prospects early, so they can pull them out of the automated campaigns and treat them differently? Not via email, I gather!

Three Myths and Misconceptions About Email Automation

Act-On

Are you effectively using automation in your email campaigns? An even better question might be – are you even using automation in your email campaigns? Nowadays the demand for email marketing automation is bigger than ever.

Automated Emails: Your Secret to Driving More Business

Delivra

Creating automated email workflows is one of the best ways to ramp up your marketing efforts. It also keeps your list engaged and clicking on your emails. After all, we all know that email has an extremely high ROI of 4,400%. The 5 automation types you should use.

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Email Marketing Automation Strategies to Optimize Your Marketing Funnel

SendX

Made use of landing page campaigns and social media lead generation strategies – do you know what’s next? One option that you may have never thought to use is email marketing automation. Believe it or not, email marketing automation isn’t quite as impersonal as it may sound.

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Are you managing your marketing automation properly?

NuSpark

That’s still the best way to generate new sales, but marketing automation has changed the way we do it. Here’s how to manage your marketing automation effectively for excellent results. Such blanket categories are no longer enough for marketing automation, however.

ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. Automated email testing lets you take some of the risk out of trying new things.

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3 Major Marketing Automation Misconceptions

ANNUITAS

I recently had a conversation with a budding marketer about my experience with a leading marketing automation platform, and when discussing its robust capabilities was asked, “So, will this program create infographics for us to send out?” Marketing automation is not a license to SPAM-.

6 Ways To Maximize Your Webinars With Automation Technology

Modern Marketing

Marketing automation adds a power punch to your webinars. Our benchmark data shows that automated pre- and post-webinar reminders can increase attendance by 32%. Build drip email campaigns to help move webinar leads from one stage to the next, and progress to conversion.

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How Automated Email Templates Help You Scale Up Your Personalization

Modern Marketing

In the past, many businesses tried to ignore this challenge by simply sending identical emails to every subscriber on their list — and racking up numerous unsubscribes as a result. That’s exactly the problem that automated email templating solves.

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

Even better, you have a direct way to talk to them, via their inboxes, and they’ve opted in to your email list, so they do expect to hear from you. There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality.

Lead Nurturing Strategy: How to Create a Killer Drip Email Campaign with Wishpond & MailChimp

Directive Agency

This is where drip email campaigns come in. Counter the annoyance of email with value for the recipient! Create custom nurture campaigns for each type of user on your site. No need to worry – we were still able to maintain our Mailchimp email lists.

Can you do top-of-funnel marketing automation without CRM?

Biznology

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Email marketing hub.

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5 Email Campaign Ideas to Help Increase Conversion Rates [Infographic]

Hubspot

After all, 50% of leads aren't ready to buy at the time of first conversion , so lead nurturing -- especially through email -- is the smartest way for marketers like us to reach them. In terms of engagement, research shows that lead nurturing emails beat out individual email blasts by far.

The Power of Email Segmentation and How to Leverage It

Experiture

If you use email segmentation properly, you will enjoy higher open rates, an increased number of conversions, and many other benefits. Learn more about leveraging email segmentation. The Power of Email Segmentation and How to Leverage It. Experiture Blog.

Marketing Automation Systems are on the Rise

Webbiquity

Two common business terms combined describe the an increasingly popular outreach tool: marketing automation. According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012.