ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Martech

DECEMBER 12, 2022

Nearly every marketing organization uses marketing automation platforms these days. So if you have a really bad process for getting data into your marketing automation platform, then it’s probably going to be garbage coming out to your sales team, to your marketing partners and anyone else that utilizes that data.” Get MarTech!

Marketing Automation Services 99

Marketing Automation Services Marketing Automation Automation Optimization 99

LeadSloth

OCTOBER 20, 2010

This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. It’s the result of 2 years of hard work, and it looks very good. The revamped user interface makes working with Eloqua a lot of fun. Eloqua University.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. I’ve worked with marketers and MarTech tools for most of my career. The MAP is not always the system of record.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Ledger Bennett

JULY 17, 2018

What is the Eloqua B2B Masters qualification? It’s the only industry recognized accreditation for B2B Oracle Eloqua and shows recognition of best practices within marketing automation platforms. The modules for the qualification include the fundamentals of Eloqua and revenue performance management (RPM). Requirements?

Eloqua 40

Eloqua Marketing Automation Services B2B Class 40

NetLine

DECEMBER 14, 2018

Learn how to easily connect your NetLine Portal lead generation campaigns to Eloqua. Automation is the simplest approach to enable lead nurture and improve conversion; fortunately, real time connectors take unnecessary delays and Excel sheets out of the timeline. Create a Form in Eloqua. Determine the POST URL. Using picklists?

Eloqua 45

Eloqua Lead Scoring Lead Ranking Leads 45

Heinz Marketing

AUGUST 2, 2018

How I Work” is one of my favorite recurring series in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and I’ve been honored to have several heavy hitters in the B2B Sales and Marketing space who have joined our own series over the last few years. Location: Home is Montreal and work is Toronto, Canada.

Eloqua 40

Eloqua Work Management Marketing Management Product 40

Customer Experience Matrix

APRIL 8, 2009

The Pedowitz Group announced this morning that it was offering $15,000 in free consulting services and guaranteeing a five-day implementation to new clients who purchase Eloqua demand generation software. The firm also works with Marketo , Silverpop Engage B2B and MarketingGenius depending on client needs. )

Eloqua 120

Eloqua Work Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

FEBRUARY 21, 2014

Marketing automation, Web analytics, and Web content management systems can all access this data via API calls for analytics and as inputs to their own selection and treatment rules. This is a major extension beyond traditional marketing automation, which works mostly through email to known prospects.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Webbiquity

AUGUST 4, 2020

Livestream helps manage webinars end to end, from planning, registration, and automated reminders through production and analytics. Create live or automated webinars for marketing, sales, or training. This was the second in a series of four posts focused on remote work technologies. WebinarJam. Total reviews: 642. EasyWebinar.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Litmus

OCTOBER 15, 2018

That’s why Litmus is designed to work with any email tool , and to fit into each unique workflow. There is a whole set of integrations available with Litmus—each of them designed to automate manual steps that slow down your workflow and eliminate the risk of errors. The Litmus Extension works with the following ESPs: Campaign Monitor.

Tools 64

Tools Eloqua Marketo Planning 64

Customer Experience Matrix

AUGUST 2, 2012

For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? In a young industry like B2B marketing automation, the primary focus is growth, and I published some figures on that yesterday (repeated below). What about profitability?

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. Marketing automation experience will be key.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

SnapApp

FEBRUARY 11, 2014

In particular, the SnapApp + Oracle/ Eloqua partnership. Here are a few reasons that SnapApp+Oracle/Eloqua go better together for you, the modern marketer: A fuller sales funnel. Eloqua offers world class marketing automation. Eloqua manages the relationship. More effective nurturing. Content loading.

Eloqua 48

Eloqua Lead Scoring Lead Ranking Top of Funnel 48

Metadata

FEBRUARY 28, 2022

Through AI and machine learning, Metadata frees B2B marketers from having to manually do these tasks so they can spend their time on the work that matters most: strategy, creativity, and experimentation. B2B marketers at Zoom, Okta, and ThoughtSpot rely on Metadata to automate their campaigns and drive more revenue. About Metadata.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Eloqua’s ownership may have changed with its acquisition by Oracle , but this much is clear: their culture of passion remains.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

ANNUITAS

JULY 30, 2015

When I think about starting my career in marketing automation, I think of the complete confusion of how everything should be setup. Rome wasn’t built in a day and neither was a fully automated marketing engine. There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. My first job out of college (in 2007) was with a cybersecurity firm in Columbia, MD and they were actively using Eloqua to manage their email marketing programs and to track and qualify their leads.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

TrustRadius Marketing

DECEMBER 16, 2019

Marketing automation platforms—the swiss army knives of marketing—supposedly let you do it all. . Yet marketers often have a love-hate relationship with their marketing automation software. Yet marketers often have a love-hate relationship with their marketing automation software. There are] no tutorials for new users.”.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. So if you’re working in the industry, don’t circulate that resume just yet. The most notable is Eloqua, which as a public company has to report its results. million vs. 39.6 million vs. $13.3

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Vidyard

AUGUST 2, 2016

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. And they’re doing it in a way that’s tightly integrated with the marketing automation platform that powers their programs and insights. throughout the buying journey.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

Marketing Insider Group

MAY 27, 2023

Simon was working at the most famous ad agency when he realized that one account would do a fantastic job while another couldn’t tell the story right – even when the same people were on both accounts. Steve Woods As a founder at Eloqua, Steve is one of the pioneers of the first great wave of Marketing Automation.

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

Martech

MARCH 3, 2022

It is the first email creation platform to integrate with Salesforce’s B2B marketing automation offering. Pardot users will be able to work collaboratively on emails in the Stensul platform, which seeks to make email creation simple and fast, then deploy those emails directly through Pardot. Why we care.

Marketing Automation Services 86

Marketing Automation Services Eloqua Marketo Template 86

Customer Experience Matrix

FEBRUARY 5, 2015

I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. All six of the vendors new to this report sell primarily to small businesses, and most are “all-in-one” systems that combine marketing automation with integrated CRM. VEST Report. Here’s what struck me. more micro-business vendors.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Zoominfo

MAY 9, 2022

Whether you’re the proprietor of a family business, launching a pre-seed startup or work for an enterprise firm, sales engagement platforms can help you optimize every stage of the sales cycle and achieve more as a team. It’s important to explore what sales automation tools are — and what they aren’t — so you know what to look for.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

ClickZ

AUGUST 20, 2019

Meeting automation platform SummitSync has announced a partnership with Conversica, a leading developer of conversational AI assistants for businesses. Conversica’s AI Assistant does the actual outreach in an automated fashion,” Torres explained. “AI Conversica comes back into play to do an automated follow-up.

Marketing Automation Services 75

Marketing Automation Services Automation Conversion Trade Show 75

PureB2B

JUNE 13, 2017

It facilitates the increased adoption of various marketing automation software, allowing brands to grow more cost-effectively. Since then, a multitude of more sophisticated marketing automation platforms have emerged with better UIs and more useful features. Marketing Automation Software.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Customer Experience Matrix

OCTOBER 30, 2006

Not to be obsessive or anything, but I do want to respond a bit more to the anonymous comment on last Thursday’s post, which said (the comment, that is) “Eloqua is definitely a marketing automation and campaign management tool. MRM is not something Eloqua does now, but I would expect them to in the future.”

Eloqua 120

Eloqua Resource Management Marketing Automation Services Work Management 120

Customer Experience Matrix

OCTOBER 17, 2012

It has a pretty low profile in the B2B marketing automation world, partly because it serves a mix of B2C and B2B clients but mostly because it started as a marketing operations management system. B2B marketing automation systems are built for lead nurturing and provide a foundation adequate for that purpose.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

DECEMBER 5, 2011

We released two more vendor selection workbooks last week, both sponsored by Eloqua and available for free on the RaabGuide Web site. One is about estimating the cost of a marketing automation system and the other is about evaluating vendor services. The cost workbook was a particular challenge because the subject is so complex.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Cost 120

Televerde

NOVEMBER 12, 2019

It’s hard to believe that marketing automation has been around for 15 years. What started as a way to automate simple email deployment at scale has evolved into modern-day marketing automation; incorporating email, website browsing information, lead scoring, and analytics to link marketing efforts to revenue. Know your goals.

Marketing Automation Services 40

Marketing Automation Services Marketing Prospects Marketing Automation Ideal Customer Profiles 40

The Effective Marketer

JUNE 1, 2012

With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. But let’s say you got approval and have purchased the marketing automation software of your dreams. Getting Started with Marketing Automation.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Ledger Bennett

FEBRUARY 18, 2020

It’s worth noting from the off, that Ledger Bennett are huge advocates of remote and flexible working. A good place to start when shaping a culture for remote workers is to look at the positives of remote and flexible working from an employee point of view. Flexible and remote working isn’t for everyone. Culture and values.

Work Management 52

Work Management Eloqua Paid Search Agency Training 52

Customer Experience Matrix

DECEMBER 22, 2010

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. The market will probably split between enterprise-wide suites and more limited marketing automation systems. Many would no doubt be delighted to sell at such prices. I doubt any of the others reach $10 million.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Vidyard

SEPTEMBER 1, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. It has grown in popularity, and according to SiriusDecisions , 40% of organizations will own automation by next year. So without further ado: Eloqua. Read the post.).

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Capstone Insights

JANUARY 17, 2018

Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. Here are four marketing automation interview questions I’d ask any person that says they’re a marketing automation power user along with responses I’d be listening for. a new analyst report).

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49