Salesforce Marketing Cloud

DECEMBER 11, 2023

Business process automation (BPA) allows you to automate those manual responsibilities, so that you can focus on work that promotes innovation. The spotlight’s now on why it’s high time to embrace automation, and how you can wield its power with precision. The global BPA market is projected to reach $19.6

Automation 69

Automation Work Management Marketing Management Process 69

Martech

MAY 27, 2022

This week, content experience platform (CXP) Contentstack debuted their Automation Hub, a no-code composable architecture tool. The Automation Hub simplifies, on the front end, the deployment of composable architectures used for content creation in building digital experiences for customers. What it does. Marketplace.

Automation 113

Automation Work Management Marketing Management Vendors 113

Marketing Insider Group

JANUARY 8, 2024

It’s important to understand that AI isn’t a replacement for professionals in the creative fields but rather a tool to complement them, enabling them to tackle complex tasks more efficiently and reach their full potential. AI improves efficiency and elevates the overall customer experience, a critical factor in the competitive B2B landscape.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Litmus

MAY 10, 2021

If you want to propel your email program to the next level, email automation is an excellent place to start. Statistics show that automated emails have a 70.5% What’s more, automated campaigns have been shown to drive 21% of marketing revenue. We even include a free template to help you evaluate vendors! Types of emails.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Work Management Template 143

LeanData

MARCH 23, 2023

There’s a lot of talk in the marketplace about revenue teams seeking to consolidate their tech stack to make them more efficient. However, hard dollar cost is just one aspect of efficiency. Related record updates directly address increased efficiency by: Reducing tech debt (Salesforce Flows, Custom Code, Syncari, Tray.io, etc.)

Efficiency 52

Efficiency Enterprise Management Work Management Lead Scoring 52

Martech

OCTOBER 2, 2023

Automating it will doubtless increase efficiency and accuracy. Further, when vendors add AI features to their products, they need to detail the underlying tasks each AI feature handles. Further, when we automate learning experiences, new challenges will also present themselves. We ignore that fact to our own peril.

Automation 118

Automation Marketing AI Data Hygiene Case Studies 118

Martech

AUGUST 9, 2023

Artificial intelligence remains a big draw with SMB martech buyers: 70% say they’d pay more for a marketing platform that gave them access to AI or automation tools, according to a new study. Three-quarters (74%) of SMBs are interested in using AI or automation, and 55% said their interest has grown over the last six months.

Marketing AI 95

Marketing AI SMB Automation Tools 95

Salesforce Marketing Cloud

JULY 24, 2023

In fact, 77% of desk workers say that automating routine tasks would improve their productivity. Enterprise automation may be the key to bridging this gap. Enterprise automation leads to loyal customers , happier employees, better efficiency, and cost savings. Not sure where to start with automation?

Enterprise Management 98

Enterprise Management Work Management Automation Marketing Management 98

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Marketing automation is often a solution for companies that are growing rapidly and need to scale their efforts.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What marketing automation capabilities are most critical to our business?

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Martech

JUNE 22, 2023

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. Even with automation, we rely heavily on human interaction and system interfaces to drive much of the input. Garbage in’ 1.

Marketing Automation Services 114

Marketing Automation Services Marketing AI Marketing Automation Work Management 114

Martech

NOVEMBER 2, 2021

Technological upgrades, such as marketing automation, have improved campaign efficiency and effectiveness. ” Marketing automation remains an important piece of ops teams, but the changing digital landscape necessitates complementary solutions. Growth through marketing automation and integration.

Marketing Automation Services 127

Marketing Automation Services Marketing Management Automation Account Based Marketing 127

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? The ultimate goal? Closing more sales.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

ClickDimensions

MARCH 14, 2023

One of these technologies is Marketing Automation. Page Contents What is Marketing Automation? How can manufacturers use Marketing Automation? Marketing Automation is a technology which businesses can use to help find, nurture, and convert prospects by guiding them through the buyer journey across multiple different platforms.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

Customer Experience Matrix

AUGUST 2, 2012

In a young industry like B2B marketing automation, the primary focus is growth, and I published some figures on that yesterday (repeated below). One useful measure is employee counts, which are a reasonable proxy for expenses and operating efficiency. By contrast, Eloqua, Pardot and SalesFusion have become substantially more efficient.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Martech

JANUARY 11, 2023

Does every B2B marketing organization need a marketing automation platform? There are many use cases for the solution; so many that it’s hard to imagine that most B2B marketing teams won’t find compelling reasons to automate at least some of their processes. It’s hard to do that at any scale without using automation.

Marketing Automation Services 90

Marketing Automation Services Marketing Automation Work Management Automation 90

Customer Experience Matrix

NOVEMBER 9, 2015

Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this. The past week brought three more announcements about predictive vendors expanding beyond lead scoring. This isn’t a new service for Radius but it’s one that only some of the other predictive modeling vendors provide.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

TrustRadius Marketing

APRIL 17, 2022

Marketing automation allows for a marketing team or individual to amplify their work to thousands of people. First, we cover the hottest marketing statistics in the following categories: Market Scope Marketing Automation Success Why Use Marketing Automation? How is Marketing Automation being used? Market Scope.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Sana Commerce

JUNE 29, 2023

Learn more Inventory Management and Product Catalog Efficiently managing your inventory and product catalog is vital for smooth operations. However, payment gateway integration may involve additional development work and ongoing fees, which should be factored into your cost analysis. Make purchasing pain-free with Sana Pay.

Efficiency 52

Efficiency Cost Marketing Websites Work Management 52

LeanData

DECEMBER 15, 2022

Great playbooks are the foundation of an efficient sales pipeline, keeping marketing and sales aligned on converting leads into customers. Data enrichment, lead matching and routing tools , and sales engagement platforms help automate motions within the sales pipeline, allowing for customization and scalable plays.

Efficiency 78

Efficiency Work Management Marketing Management Lead Scoring 78

Martech

MARCH 7, 2022

Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Does the vendor seem to understand our business and our marketing needs? Are they showing us our “must-have” features? Integrations.

Digital Asset Management 90

Digital Asset Management Work Management Marketing Automation Services Marketing Management 90

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications. Enhanced targeting. Increased ROI.

Marketing AI 128

Marketing AI Work Management Marketing Management Examples 128

ClickZ

JUNE 2, 2020

30-second summary: Right now, companies have a critical opportunity to re-evaluate if their marketing automation stacks can keep up with their unique needs while keeping business growth in focus. Knowing when it’s time to switch your marketing automation stack. In today’s world, technology is open. What to consider in a new platform.

Marketing Automation Services 127

Marketing Automation Services Marketing Management Marketing Automation Top of Funnel 127

Martech

FEBRUARY 8, 2024

We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot. A Marketing Automation Timeline Part two: The shift Water flows.

Marketing AI 122

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 122

SmartBug Media

JANUARY 13, 2020

You’re on the hunt for a marketing automation tool? Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals? Integrations don’t stop with CRM.

Marketing Automation Services 93

Marketing Automation Services Marketing Automation Marketing Management Automation 93

Martech Advisor

APRIL 8, 2020

In this article, Kerrie Davis, Director of Analytics of R2i discusses how to do better things than do copy and paste data into a spreadsheet and tweak charts, so automating routine marketing reports is a no-brainer. If not, define what it would take to automate data capture. How does your team improve its business decisions?

Marketing Report 111

Marketing Report Automation Work Management Marketing Management 111

Seismic

FEBRUARY 1, 2021

It’s no surprise that more than 70% of business buyers expect vendors to tailor the buying experience to their needs. After a thorough evaluation process spanning multiple sales enablement vendors, Citrix chose Seismic because of its superior content governance functionality. This enables Citrix to surface content directly in the CRM.

Efficiency 67

Efficiency Work Management Marketing Management Personalization 67

Zoominfo

AUGUST 20, 2018

Marketing automation has become an increasingly effective tool in today’s technology-driven business landscape. In fact, studies show that the use of a marketing automation platform produces, on average, 60% revenue growth for B2B businesses ( source ). Marketing automation improves sales and marketing alignment.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 113

Valasys

MARCH 28, 2023

Automating your customer relationship management system handles routine tasks such as calendaring, updating customer information, and data entry. CRM automation is an efficient way to streamline the marketing-to-sales process. It encompasses various tools that automate workflows to save time and increase productivity.

Marketing AI 52

Marketing AI Lead Ranking Lead Generation Lead Scoring 52

Salesforce Marketing Cloud

DECEMBER 6, 2023

5 things a next-gen financial services CRM must have Bank on this: You’ll need a data-first dashboard, automation, and AI to thrive these days. Here are next-generation financial service CRM features that you need to bridge the gap between your team and your clients, increase efficiency, and build a future-proof customer experience.

Work Management 102

Work Management Marketing Management CRM Service 102

Martech

DECEMBER 19, 2023

Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. Once the campaign is launched, campaign management tools will help automate the data collection and insight generation. creative, media, brand, legal, etc.)

Work Management 81

Work Management Marketing Management Marketing Automation Services Budget Programs 81

Adobe Experience Cloud Blog

OCTOBER 2, 2018

Many organizations are turning to marketing automation to streamline, automate, and measure marketing tasks and workflows. 53% of B2B organizations are using marketing automation technology today, and 37% surveyed say they are planning to implement it, according to an eConsultancy report. Increased Efficiency.

Marketing AI 134

Marketing AI Marketing Automation Services Marketing Automation Enterprise Management 134

Martech

SEPTEMBER 22, 2023

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace.

Digital Asset Management 120

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 120

KoMarketing Associates

AUGUST 23, 2018

Through a blend of marketing automation, personalization, and enhanced customer experience, it is increasingly possible to nail that goal. According to McKinsey , “Personalization can reduce acquisition costs by as much as 50 percent, lift revenues by 5 to 15 percent, and increase the efficiency of marketing spend by 10 to 30 percent.”.

Marketing Automation Services 156

Marketing Automation Services Marketing Automation Work Management B2B Marketing 156

Martech

FEBRUARY 1, 2024

Corporate gifting platforms help marketers, sales teams and corporate human resources and administrative teams automate an age-old, manual process: Sending gifts and other direct (snail) mail messages to prospects, customers and employees. Sendoso, backed by SoftBank, among others, was perhaps the highest-profile vendor in the space.

Fulfillment 103

Fulfillment Ideal Customer Profiles Distribution Vendors 103

Sana Commerce

MARCH 13, 2024

We know that our customers’ needs are complex and in B2B every efficiency improvement is meaningful. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation.

Gartner 52

Gartner Peer-to-peer Customer Satisfaction Vendors 52