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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Business process automation is, hands down, one of the best technological innovations to come along in decades. So, why not let B2B marketing automation take care of the rest? Embracing automation is clearly the way forward. Which parts of marketing can you most profitably automate? What is B2B Marketing Automation?

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The email marketer’s guide to effective marketing automation

Martech

Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. As email marketers, we must continually review whether we’re doing marketing automation the right way. I just need to send an email or two.

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4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

Effective marketing strategies for complex products are essential to driving business growth. Effective marketing works in reverse. Productivity brand Zapier, for example, differentiates itself from the crowd by emphasizing its ability to automate workflow without coding. Traditional marketing starts with the product.

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7 Super Effective Ways to Automate Content Marketing

Marketing Insider Group

One of the biggest questions I hear from clients who are just starting their journey with content marketing and those who want me to help create an effective content marketing strategy for them is, “Where do you find the time?” The post 7 Super Effective Ways to Automate Content Marketing appeared first on Marketing Insider Group.

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6 Steps to Optimize Your Media Buys

As budgets come under more scrutiny, it’s never been more important to get a handle on your media — and ultimately make everything you do more effective. By becoming more automated, efficient, and connected to the rest of the business, marketing teams can navigate change and position themselves for growth. Find out more today!

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Automated Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

Automated marketing has been exploding across industries in recent years. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing.

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How To Effectively Automate Content Marketing

Scoop.it

Automation is a very popular buzzword in almost every industry and sector nowadays, but that doesn’t mean that it’s not an important element of business success. Because it is, and depending on the processes you’re trying to automate, it can generate significant financial savings while improving performance. Here’s what you need to do.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers. The importance of starting small and experimenting with gifting before turning to a system to automate time-consuming sending tasks. You can target accounts and prospects by sending gifts or direct mail.

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How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). That’s why all the automation tools, best practices, data analytics won’t help get better results until you master empathizing with your customers. But connecting with and converting buyers has never been more challenging.