Marketing Automation: Like Bringing a Gun to a Knife Fight
FEBRUARY 14, 2010
How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “Marketing automation is a misleading term. You can’t really automate marketing, of course, any more than you can automate gourmet cooking or great painting.