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Compare 10 top marketing automation platforms

Martech

Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital marketing sophistication. Visit Digital Marketing Depot to download your copy.

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How Healthcare Solutions Providers are Driving Differentiation with Educational Content

Content Standard

That clarity should come from educational content marketing—content strategies from vendors who differentiate themselves as educators by strategically using their internal expertise and unique perspectives on industry challenges. Here’s where I start when trying to find a point of differentiation for my clients.

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What is marketing automation and how can it help B2B marketers?

Martech

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. How vendors differentiate on capabilities. Dig deeper: MarTech Replacement Survey.

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Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. In a crowded market, sometimes the only way to differentiate yourself is to build a net new capability that your competitors do not offer.

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The 10 Best Webinar and Webcasting Tools

Webbiquity

Actually, there are a growing number of compelling alternatives that offer unique features and potentially a differentiating experience for your attendees. Livestream helps manage webinars end to end, from planning, registration, and automated reminders through production and analytics. Pricing: four levels from $39 to $199 per month.

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Being Human in the Time of Automation

Salesforce Marketing Cloud

It means that we need to explore opportunities for ourselves and our teams to humanize the future of work to complement and even enhance AI, automation, and productivity. At Salesforce, we recently invited award-winning New York Times technology columnist Kevin Roose to discuss the impact automation is likely to have on our lives and jobs.

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How Marketing Automation Can Improve Marketing Productivity

BenchmarkONE

??When you think of “ marketing automation ,” does it immediately send you into doomsday mode where robots entirely take over all jobs usually done by humans, or are you normal? . Let’s discuss more about the ways you can leverage marketing automation to boost team productivity , increase sales efficiency, and accomplish goals faster. .