Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups. Clever folks.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Convince & Convert

FEBRUARY 9, 2024

One last note: Every major sales platform is integrating content personalization, automated responses, lead intelligence, and predictive analytics. All the big solution providers (Salesforce, HubSpot, Demandbase, etc), and a few new ones, are working to build the all-in-one Sales AI solutions. But, no one is there yet. Let’s dive in.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

The Point

JUNE 26, 2009

Tags: B2B Marketing Demand Generation Landing Pages Lead Management Lead Nurturing Marketing Automation direct marketing lead generation b2b demand generation demandbase marketo.

DemandBase 100

DemandBase Landing Pages Leads Lead 100

ClickZ

JUNE 15, 2020

DAM platforms enhanced with AI capabilities help to streamline and automate many aspects of managing distributed content such as images, video, and other media. Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Only B2B

SEPTEMBER 1, 2020

We know Demandbase, a titan lead generation company acquired Engagio. The obsolete methods of Lead generation are transforming. Now you cannot solve demand generation problems with quantity leads. Demandbase CEO, Gabe Rogol, he too agreed that COVID is pacing the demise of old methods of lead generation.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

DemandBase

AUGUST 10, 2020

It was an event that Demandbase looked forward to hosting because it created a unique opportunity for us to educate, learn from, and engage with our B2B industry peers and partners. It was also a revenue-generating event that our Sales org and leadership teams alike rallied behind. So let’s double down. Angel Harley.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

Lattice

MAY 24, 2016

For example: Demandbase runs an account-based program across 3,000 accounts (including enterprise and mid-market segments). The post The Next Generation Platform for Account-Based Everything is Here! They’ve seen up to 285% higher win rates and 35% higher deal sizes. And as always, feel free to leave a comment below.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

ANNUITAS

MAY 31, 2023

Ignite kicked off with a compelling keynote from Demandbase’s Jon Miller about how “the B2B playbook is dead.” No surprise to anyone — one of the obvious hot topics at the event was generative AI for marketers. But two sessions really brought this new reality to the fore.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Engagio

NOVEMBER 5, 2020

Right then, I knew that B2B marketing automation was heading towards a seismic shift. You may have guessed by now that I’m talking about our new Demandbase ABM Platform. Are they engaging with marketing automations? But I’m also talking about the culmination of a journey I’ve been on ever since that day when I saw the future.

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM DemandBase 62

Only B2B

FEBRUARY 6, 2024

And learning how to collect b2b intent data helps in generating more quality prospects and increase the chances of getting more qualified leads. CRM Data: Integrate your CRM with website analytics and marketing automation tools to create a holistic view of the buyer’s journey.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

The ABM Agency

FEBRUARY 27, 2024

Mid Stage: Building Momentum As organizations progress, they often adopt ABM orchestration platforms such as Demandbase or 6sense, signifying a move towards more integrated and automated ABM strategies. This includes everything from marketing automation and CRM platforms to ABM orchestration tools and analytics solutions.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

DemandBase

NOVEMBER 5, 2020

Right then, I knew that B2B marketing automation was heading towards a seismic shift. You may have guessed by now that I’m talking about our new Demandbase ABM Platform. Are they engaging with marketing automations? But I’m also talking about the culmination of a journey I’ve been on ever since that day when I saw the future.

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM DemandBase 52

Biznology

FEBRUARY 8, 2016

B2B publishing houses have long relied upon their subscriber lists for the generation. That means lead generators have to work existing lists harder, resort to lower quality lists, and even engage in shenanigans like the case outlined above to meet lead guarantees. Ninety-nine percent. Quality time. Like this post?

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 80

Engagio

AUGUST 27, 2021

During the marketing automation era, Marketing and Sales alignment resembled a baton pass in a relay race. Marketing owned the top of the funnel, generating leads. A play is a series of orchestrated interactions (both human and automated) across departments and channels. Demandbase Selector interface in “Basic” Mode.

Top of Funnel 71

Top of Funnel DemandBase Trigger Marketing Paid Search Agency 71

Martech

JULY 14, 2022

The more comprehensive platforms come from B2B mainstays such as Dun & Bradstreet, Salesforce and Marketo, which share the space with a growing group of independent ABM platforms including 6Sense, Integrate, Demandbase, Bombora, Jabmo, RollWorks (a division of NextRoll), N. Rich, MRP, Madison Logic, Terminus and more.

Account Based Marketing 117

Account Based Marketing Enterprise Management Work Management Marketing Management 117

DemandBase

MARCH 16, 2020

When I log in to Demandbase Targeting : • I’m making sure we’re continuing to see Lift by using ads to bring new accounts to the site and increasing the engagement of accounts that have recently been to the site. • I check in on my automated advertising campaigns. But often, I want to curate a personalized experience. REMARKETING.

Account Based Marketing 80

Account Based Marketing ABM Paid Search Agency DemandBase 80

LeadSloth

MARCH 22, 2009

I’m working on an interesting project right now: moving away from a marketing automation system. The company in question has used a comprehensive marketing automation system for about 2 years. In addition to cost savings, the thinking is that a full-blown marketing automation system just makes less sense with the new strategy.

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

Lake One

OCTOBER 11, 2023

Generative AI tools can repurpose your message, automatically adapting it to a different audience. BONUS: Wondering where to start with Generative AI? AI is also known to automate manual tasks like data entry and scheduling. It can also reduce style errors in your content without sacrificing the brand’s tone and values.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Modern B2B

AUGUST 14, 2023

From merging vast troves of data to harnessing predictive analysis, and from crafting hyper-personalised customer journeys to automating early brand interactions – the array of choices seems endless, with platforms innovating at different paces and product quality varying.

DemandBase 52

DemandBase Enterprise Management B2B Peer-to-peer 52

Customer Experience Matrix

DECEMBER 9, 2008

I noticed a visitor to the Raab Guide to Demand Generation Systems site from a new source the other day, which turned out to be a mention on blog by Jason Stewart of Demandbase. Pergolino’s blog also has an entry with a long list of “ Marketing Automation People on Twitter ”, which has already wasted several hours of my precious time.

Demand Generation 120

Demand Generation Demand Generation Marketing Automation Services 120

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Your marketing team can take care of that approach with marketing automation. Personalization: It’s Not Just Jargon. percent to 10 percent. Let’s delve into these three types of content sources. Intent Data.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Engagio

JANUARY 20, 2024

Dowling covers several key topics, including the importance of clearly articulating marketing’s value and ROI, integrating brand and demand generation efforts, building alignment by collaborating with sales pursuits, prioritizing simplicity, and focusing on supporting team members.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

KEO Marketing

OCTOBER 3, 2017

What exactly is account based marketing (ABM) and how does it stack up to traditional lead generation efforts? Demandbase , an ABM technology provider, found deal size increased by 26% and close rate grew by an impressive 75%. Traditional lead generation tools revolve around people. Why the growing adoption of ABM?

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

NuSpark Consulting

DECEMBER 18, 2011

Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. Here’s an example of Loopfuse Marketing Automation. DemandBase has a similar structure. So What Can You Do With This?

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

Hubspot

DECEMBER 23, 2022

You can automate parts of the search process to save time and resources. When each stage of the prospecting process is automated (whether in part or fully), your tea can speed up the discovery, qualification, and outreach process. Core features include: Automated prospect list building and real-time prospect tracking.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

Customer Experience Matrix

MARCH 4, 2014

My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. centric DemandBase and Bizo. It provides more global coverage than U.S.-centric

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

The Point

AUGUST 25, 2020

Which of the following do you have in place: CRM, Marketing Automation, Programmatic, ABM (Demandbase, Engagio, 6Sense, Terminus), Sales Enablement (SalesLoft, Outreach), Data Enrichment/CDP (ZoomInfo, DiscoverOrg, Leadspace), Conversational Marketing (Drift), Content Experience (Uberflip), Website Personalization, Attribution.

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

Engagio

OCTOBER 30, 2023

Falling asleep at the wheel While Generative AI is immensely powerful in some tasks, it fails completely or subtly in others. Similarly, some unexpected tasks (like idea generation) are easy for AIs while other tasks that seem to be easy for machines to do (like basic math) are challenges for LLMs.”

Marketing AI 62

Marketing AI Product Account Based Marketing Marketing Analytics Tools 62

DemandBase

JUNE 18, 2020

Increased automation renders increased competition. About the author: Jesse Darsinos is a sales professional at Demandbase with a focus on enterprise technology companies. The post Sales Scoop: Humanizing the Prospecting and Selling Process to Stand Out appeared first on Account-Based Marketing – Demandbase.

Process 90

Process DemandBase Account Based Marketing Wikipedia 90

Engagio

JANUARY 12, 2021

ABM analytics are different than traditional demand generation analytics. Marketing automation : Email opens, event attendance, content downloads, interesting moments, and so on. At Demandbase, we think that account-level engagement is a better indicator of potential buying activity than individual lead scores. So now what?

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Digital B2B Marketing

NOVEMBER 15, 2012

Marketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when. The next evolution in marketing automation will be extending the application of these rules across the full spectrum of digital and addressable marketing channels.

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Martech

APRIL 25, 2023

Burnout and turnover “Without a source of new talent, MOps teams are becoming top-heavy,” according to Demandbase. By automating repetitive or straightforward tasks, AI can reduce the workload for higher-level marketing operations professionals. You will fall behind if you’re not automating the data flow through your company.

Marketing AI 93

Marketing AI Allocation Top of Funnel Planning 93

NuSpark Consulting

APRIL 13, 2012

Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation. Paid Search.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

DemandBase

SEPTEMBER 26, 2018

B2B sales and marketing organizations vary in size, structure, funding, and objectives – but the one thing which ties them all together is a deep investment in their CRM and marketing automation systems. Marketing teams, on the other hand, have centralized much of their activity and reporting within marketing automation systems (MAS).

Account Based Marketing 63

Account Based Marketing ABM CRM DemandBase 63

Velocity Partners

FEBRUARY 27, 2024

You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). Non-marketers – salespeople, senior executives and CFOs – were thrilled a decade ago when marketing claimed to be fully accountable for the money they were spending as a result of the marketing automation and data revolution.

Sales Management 76

Sales Management Top of Funnel Work Management Brand Identity 76