6sense

JUNE 15, 2022

Marketers are also affected by bad data in their attempts to deliver personalized experiences, create content that speaks to individual use cases, and understand who their target audience is. . Give a marketer a clean database and watch the wheels start turning as they begin pumping out personalized campaigns built on dynamic segments.

Data Hygiene 62

Data Hygiene De-duplication CRM Act-On 62

DealSignal

MARCH 11, 2019

Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay. Marketing and Sales Operations enjoy fuller and more accurate segmentation reports, prospect decisioning improves, and leads are routed to the proper sales rep.

Data Hygiene 78

Data Hygiene De-duplication CRM CAN-SPAM 78

Adobe Experience Cloud Blog

OCTOBER 9, 2015

It contains duplicate records, incomplete addresses, and limited segmentation. This poor data makes it difficult to create targeted campaigns and engage your users, which ultimately limits what you can achieve with your marketing automation tool. De-duplicate records. Segment using job title data.

De-duplication 48

De-duplication Leads Lead Tips 48

Heinz Marketing

AUGUST 5, 2021

Welcome to the sixth installment of The B2B Marketer’s Quick Start Guide. Check out the previous quick start guide posts on content amplification and sales automation. Account-based marketing has been a popular topic over the last few years. Is there automation functionality? Today’s post is about ABM Orchestration.

Account Based Marketing 124

Account Based Marketing B2B DemandBase Multi-Channel 124

DiscoverOrg

MAY 7, 2019

Uniqueness : Are there duplicate records? How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If A marketing coordinator or a CMO? Automating these functions ensures a clean, quality baseline and saves a lot of time. How do you measure data quality?

Prospect 153

Prospect Sales Intent Data Trade Show 153

ANNUITAS

SEPTEMBER 7, 2010

  These technologies included a marketing automation platform and a CRM system.    Somewhere in the course of the conversation, one of the marketing folks in the room made the statement, “We have marketing automation, but it just doesn’t work.”    You Don’t Have The Right People.

Sales 100

Sales Marketing Automation Marketing CRM 100

Zoominfo

APRIL 23, 2020

Uniqueness : Are there duplicate records? How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If A marketing coordinator or a CMO? Automating these functions ensures a clean, quality baseline and saves a lot of time. How Do You Measure Data Quality?

Prospect 153

Prospect Sales Zoominfo Intent Data 153

Adobe Experience Cloud Blog

DECEMBER 10, 2013

Author: Frank Passantino Bad data infiltrates every database, in the form of duplicate contacts, irregularly formatted leads, and junk records. 1) Identify Duplicates. Once you start to get some traction in building out your database, duplicates are inevitable. Here are 5 ways to keep your database clean and in compliance.

De-duplication 48

De-duplication Marketo Contact Leads 48

Adobe Experience Cloud Blog

MARCH 26, 2015

Dirty data can be a huge problem for your marketing effectiveness. If you don’t have clean data you might be sending people the wrong email campaigns, sending duplicate emails, and tracking skewed metrics. A clean database can help you properly segment, target, and track your programs. I know, a lot to think about!

Marketing 48

Marketing De-dupe Marketo De-duplication 48

Pam Didner

SEPTEMBER 16, 2020

That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. In essence, digital marketing is a lot of work, as is demand generation and working with sales. Event Marketing.

Account Based Marketing 103

Account Based Marketing Sales Environment Marketing 103