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5 Pro Tips for Successful Marketing Automation Implementation


So, you’ve decided to take part in the renaissance and implement marketing automation technology into your organization. As I’m sure you’ve heard, organizations all over the world are finding massive success automating and streamlining their marketing tasks and workflows. Marketing automation is not only your key to streamlining the consumer experience, it’s also an extremely worthwhile investment for your organization.

#AskTeleverde – Retro in Redondo Beach


Our company has finally decided to implement marketing automation technology, but it’s an expensive investment so I want to make sure we’re taking the right path. Here five considerations to take before firing up your marketing automation technology: 1.


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Infer Releases Profile Management Platform to General Availability; Adds Net-New Profile Builder

Ignite Tech

a leading predictive sales and marketing platform that helps companies win more customers, today announced new predictive demand generation capabilities that help businesses grow up-market by targeting high-quality profiles of net-new prospects. The biggest hurdle to an effective account-based marketing strategy isn’t just getting more prospects, it’s bringing the new leads into day-to-day sales and marketing activities in ways that actually deliver results.

Did Somebody Ask About Data Quality?


A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.

3 Ways to Keep Your MarTech Stack Tidy


To get a picture of this trend, take a look at Scott Brinker’s Marketing Technology Landscape Supergraphics , which shows a crowded market with 1,876 vendors in 43 categories. Some of the hottest unitasker categories are: Predictive lead sourcing. Predictive lead scoring. De-duplication. It’s clear that solution vendors are pioneering wonderful technologies and solving real-world problems for marketers. Marketing automation.