vendor 
Customer Experience Matrix
JULY 22, 2010
Summary: consolidation isn't new among marketing software vendors. As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors.
Customer Experience Matrix
FEBRUARY 2, 2010
Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).
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Customer Experience Matrix
FEBRUARY 1, 2010
The connection is that these both support my feeling that many members of the old-line database marketing community have failed to adapt to the new world of digital marketing. Both Unica and Alterian have been exceptionally forward-thinking among marketing automation vendors in preparing for this transition.
Martech
JUNE 15, 2023
But here’s where Pega sees the revolution leading us: the continually optimizing enterprise, or, as Pega tags it, the “autonomous enterprise” — the enterprise that uses the full range of AI and automation to teach itself better processes, systems and business logic. In other words, the enterprise as a self-driving car.
ViewPoint
OCTOBER 21, 2017
Finally, vendors simply get away with selling sub-optimal lists. It was a relatively expensive list and the vendor guaranteed 100% deliverability. Testing is extremely important if you use marketing automation. That certainly does not incent list owners to make investments in list cleansing. The client said no.
Customer Experience Matrix
SEPTEMBER 8, 2017
I’d again explain this in part by the state of the existing customer data: the more advanced B2B marketers (who are the most likely CDP buyers) nearly all have a marketing automation system in place. That said, it’s worth noting that customer success systems like Gainsight and Totango were on my original list of CDP vendors.)
Customer Experience Matrix
APRIL 10, 2014
Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. This borders on integration of Web display with marketing automation, an extremely important trend. Every major marketing automation vendor has tried to do the same.
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