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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Business process automation is, hands down, one of the best technological innovations to come along in decades. So, why not let B2B marketing automation take care of the rest? Embracing automation is clearly the way forward. Which parts of marketing can you most profitably automate? What is B2B Marketing Automation?

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[Announcement] Automate Website Conversions with OptinMonster and Uncanny Automator

Optinmonster

You can now automate your entire website lead generation flow without much effort by using OptinMonster’s Uncanny Automator Integration. What’s Uncanny Automator All About? Uncanny Automator helps you connect OptinMonster with multiple apps and WordPress plugins. In both cases… We have a solution.

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51% of Marketers to Increase Their Spending on Marketing Automation This Year

KoMarketing Associates

As marketers continue to see the benefits of marketing automation, new research indicates that they will be allocating more of their budget toward this solution within the next year. The key areas that marketers are focusing on in terms of automation are social media management (29%), paid advertising (29%), and email marketing (28%).

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64% of Marketers Have Only Been ‘Somewhat Successful’ with Marketing Automation

KoMarketing Associates

While many marketers have begun to leverage marketing automation to achieve their primary goals, new research suggests that not all are seeing success with it just yet. That being said, marketers are still acutely aware of the advantages of utilizing marketing automation. Leveraging Marketing Automation for Demand Generation.

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Survey: Marketers Still Struggling with Automation and Content Personalization

KoMarketing Associates

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation.

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Study: High Growth Marketers More Likely to Have Mature Automation in Place

KoMarketing Associates

Marketers continue to test the waters in terms of automation, and new research suggests that it’s the high growth marketing firms that are seeing the most success in this area. vs. 16.6%) to have a highly mature marketing and sales automation strategy in place, compared to their counterparts. Additionally, 46.6% This is compared to 42.4%

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Instagram automation: Strategy and tools to do it right

Sprout Social

Automation is a close friend of any social media marketing strategy—Instagram included. This is because automation can help take care of mundane tasks, like scheduling, compiling reports and even responding to common questions asked in DMs. What is Instagram automation? Automation undoubtedly helps you boost your follower count.