Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. crossed the $1 billion mark in 2022. They can target their ads based on a variety of data parameters, including demographics, psychographics, and behavior.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

PureB2B

MAY 30, 2022

Technographics is the next step in the development of market analysis after Demographics, Firmographics and Psychographics. The more obvious benefits of technographic data – for example, a SaaS marketing content provider knowing that a prospect has a particular marketing automation solution – don’t need spelling out.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

Binary Demand

MAY 17, 2023

Psychographic segmentation: This involves segmenting your email list based on subscribers’ personality traits, values, and attitudes. ps2id id=’ways’ target=”/]Ways to Segment B2B Email List As a B2B SaaS company, you have access to various automated tools that can help you segment your B2B email lists.

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52

Seismic

SEPTEMBER 8, 2019

The B2B selling space is evolving, funnel dynamics are shifting, and buyers are becoming better informed. demographics, psychographics, geographics, firmographics, etc), the context of their pain points, and how this information can help to tailor the purchase process. This enables sales reps to be more proactive and sell smarter.

Sales Management 45

Sales Management B2B Sales Top of Funnel Work Management 45

Everything Technology Marketing

MARCH 27, 2010

Focusing on the profitable sources of revenue takes ensuring your organization, especially your marketing team, has the data mining tools, customer research, marketing automation software, and the ability to perform customer analytics. Delving deeper into what matters to your customers is the key to growing revenue.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

DivvyHQ

JUNE 23, 2017

Let me start by saying that this topic is top of mind because we crossed a line and got a little too personal with one of our past marketing emails. There is definitely a line, but the line is fuzzy when you consider things like audience demographics, psychographics, brand personality and voice. The answer is yes. Who is the Recipient?

Personalization 45

Personalization Industry CMS Enterprise Management Cross-Selling 45

Valasys

OCTOBER 11, 2019

The entire process of Account-Based Selling or ABS is based on targeting “accounts” focused on quality over quantity. Why B2B Brands Need to Focus on Account-Based Sales Development (ABSD) or Account-Based Selling. Some companies sell to lots of small & mid-sized customers as well as to the big enterprises.

B2B Sales 40

B2B Sales B2B Marketing Enterprise Management Ideal Customer Profiles 40

Adobe Experience Cloud Blog

MARCH 28, 2013

Products or services already purchased: Using information about past purchases can help you up-sell or cross-sell relevant products or services. Psychographics and preferences: This takes into consideration a prospect’s interests, attitudes, and opinions. How to take full advantage of dynamic content.

Conversion 48

Conversion Content Psychographics B2B Thought Leadership 48

Convince & Convert

SEPTEMBER 14, 2010

To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically. Be a Hunter, Not a Gatherer Now, more than ever you have to know the psychographic and demographic profile of your potential customers.

Social Media 123

Social Media Work Management Marketing Management Media 123

Zoominfo

MARCH 28, 2022

This comes in two flavors: firmographics and psychographics. “What’s difficult, and where most fall off, is psychographics. . “What’s difficult, and where most fall off, is psychographics. A chatbot is an automated conversational tool that lives on your website and initiates conversations with visitors.

Ideal Customer Profiles 100

Ideal Customer Profiles Psychographics Zoominfo Tools 100

Act-On

FEBRUARY 26, 2024

Ad exchange is an online marketplace that enables publishers and advertisers to buy and sell advertising inventory in real-time auctions. How to Find a Better Marketing Automation Solution Stop dreading your software. You deserve marketing automation that fits better with your team’s needs. What is an Ad Exchange?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Hubspot

FEBRUARY 17, 2016

Use this checklist to help ensure that your bases are covered: Pre-Planning: Understand who you’re selling to. What are the psychographic characteristics of your most engaged audiences? What are their business pain points, and what made them reach out to your business in the first place?

Marketing Automation Services 28

Marketing Automation Services Tips Funnel Advertising Psychographics 28

Outgrow

OCTOBER 23, 2020

4 Things You Need to Know Before Implementing Marketing Automation in 2021. Not long ago marketing automation was about email templates, sequences, and mail merge features; but it has evolved. Now, there are many more things to consider while choosing marketing automation tools. Marketing Automation Is More Than Just Emails.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Marketing Analytics Tools 52

Salesforce Marketing Cloud

JANUARY 18, 2024

Business growth expert Tiffani Bova said it best: “How you sell matters. The best sales processes make selling easy by helping you optimize sales conversations, delivering the right value at the right time. Build product knowledge Today, clients expect sales reps to know every detail about the product they’re selling.

Process 59

Process Ad Building Work Management Buyer Personas 59

FunnelEnvy

NOVEMBER 13, 2023

Ongoing Relationship: Upselling and Cross-Selling Even after a sale, the customer journey is still ongoing. Target paid ads to upsell or cross-sell additional products or services or introduce new features that benefit the customer to increase the lifetime value and retain customers for the long term.

Paid Content 70

Paid Content Paid Search Agency Ads Optimization 70

Heinz Marketing

JULY 30, 2020

Company Psychographics. Think about this description as something you could easily provide to anyone in your organization, new or not, to give them an immediate, clear picture of who you’re selling to. What do they sell? Company Psychographics. Employee Demographics. Account Technographics. What does my ideal customer do?

Ideal Customer Profiles 101

Ideal Customer Profiles Profiling Psychographics Work Management 101

Martech Advisor

OCTOBER 7, 2019

The position of a marketing automation manager and specialist is sought after as the martech industry continues to grow exponentially. Let’s look at the role of a marketing automation specialist, skillset, job description, and how you can get started in this lucrative role. The Role of a Marketing Automation Manager.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

QuanticMind

OCTOBER 24, 2017

Using cross-channel metrics to measure store visits and sales. These extensions give more cross-channel reach to your ad listings. Merchants that sell very few individual SKUs (100 or less) might even consider SKU-level bids for their highest-volume products in terms of clicks and CVR. They are also available for display.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Salesforce Marketing Cloud

JANUARY 11, 2024

In B2B (business-to-business) sales, one business sells goods or services to another. B2B sales is when a business sells a product or service to another business. B2C sales is when a business sells a product or service directly to a consumer. Learn more What is B2B sales? B2B sales vs. B2C sales: What’s the difference?

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

Unbound B2B

JANUARY 11, 2023

Email marketing is always the best way to sell to B2B customers. You can follow the LinkedIn profiles of famous business leaders to understand how they connect and sell via LinkedIn. Doing your own marketing experiments to collect psychographic information. Schedule drip email campaigns using automation software.

Sales Management 40

Sales Management B2B Sales Marketing AI Top of Funnel 40

Valasys

AUGUST 9, 2019

The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects. These days, the prospects with long fostered digital footprints are easier than ever to target.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Martech Advisor

JANUARY 16, 2020

Digital ads enable you to target your audience based on various criteria such as their demographic, geographic, psychographic, behavioral characteristics, interests, and habits. Upselling or cross-selling emails. Over-the-top (OTT) ads. Native advertising. And this is just the tip of the iceberg. Weekly newsletters.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Martech Advisor

AUGUST 29, 2019

E-Commerce (Electronic Commerce) is the process of buying or selling products or services over the internet. Let’s look at the four types of e-commerce business models in brief: Business to Consumer (B2C): In the B2C business model, the business sells its offerings directly to end-users. Creating an E-Commerce Marketing Strategy.

Marketing Automation Services 84

Marketing Automation Services Paid Content Marketing Budget Budget Programs 84

Hubspot

SEPTEMBER 27, 2019

How much revenue is generated by each product, product line, or service that you sell. cross-selling, upselling, repeat orders, expanded contracts, etc.). Cost of Selling as a Percentage of Revenue Generated. Where your sales are coming from and what lead generation sources are or are not working. Revenue per Sale.

Sales Cycle 76

Sales Cycle Work Management Lead Scoring Lead Ranking 76

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Martech Advisor

OCTOBER 17, 2019

With global spends on digital advertising expected to cross USD 333 billion this year, it is essential to understand display ads in detail. It also has a nifty automation feature that lets you boost returns from your display advertising costs. A majority of the audience viewing your ads will have limited time and attention.

Display 59

Display Work Management Advertisements Advertising 59

Mailmunch

MARCH 22, 2021

In this article, I will show you how to nurture and convert leads with email automation. Unlike high-maintenance manual email broadcasts, automated lead nurturing is a low-maintenance exercise. Discover selling opportunities. The more you interact with your audience, the more selling opportunities you unearth.

Automation 54

Automation Top of Funnel Lead Scoring Lead Ranking 54

chiefmartech

MARCH 14, 2017

The next pair of TED-style talks will start with How Pandora Leveraged Marketing Analytics to Make Real-Time Decisions that Drive Results with Lisa Sullivan-Cross , VP brand and growth marketing at Pandora , and Mike Driscoll , CEO of Metamarkets. How B2B buying behavior had changed in the last few years.

Enterprise Management 48

Enterprise Management Planning Work Management Marketing Management 48