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One Platform, Endless Insights: Access Demandbase Intelligence without Leaving Outreach!

Engagio

However, to effectively prospect an account or individual, most sellers need to switch between Outreach and other systems, such as their CRM, to get the full picture. Yet the scenario described is an all too familiar reality for the modern day seller, which is why Demandbase is thrilled to announce a native integration with Outreach.

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Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients.

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A New World for B2B: Demandbase and LiveRamp To Provide Industry-Leading Identification and Targeting Solutions

Engagio

To fill the growing need for more sophistication in the digital space, Demandbase and LiveRamp have joined forces in an innovative partnership—one that fires up B2B account identification and ad targeting capabilities. An industry-leading re-targeting tool to reach customers inside B2B organizations’ CRM and marketing automation systems.

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The Convergence of Marketing Automation and Account-Based Marketing

Engagio

Campaign Management software automated the process of sending out campaigns — primarily direct mail at that time and then email. A few years later, a couple of ex-e.pihanites, our very own Jon Miller along with Phil Fernandez, started Marketo to focus solely on B2B marketing and created what has now become the Marketing Automation space.

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The “Why?” Behind the Demandbase ABM Ecosystem

DemandBase

If you’re thinking “what is this Demandbase ABM Ecosystem and why should I care?” Put simply, the Demandbase ABM Ecosystem is a collection of software solutions that integrate with and complement the Demandbase Platform. So how does a Demandbase client get value from the Demandbase ABM Ecosystem?

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Five examples that demonstrate the value of AI for B2B marketers

ClickZ

CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in. DAM platforms enhanced with AI capabilities help to streamline and automate many aspects of managing distributed content such as images, video, and other media.

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Predictive Models – Future Insights from Past Data

Engagio

This data can come from historical records (think CRM), real-time feeds (social media, BI tools), structured data (spreadsheets), unstructured data (text, images, etc), and more. Demandbase runs on predictive models Predictive models are a powerful and effective way to forecast future events (sales, marketing trends, etc.)