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6 Steps for a Successful B2B Cross-Sell and Upsell Strategy

Modern B2B Marketing

If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit. In fact, data from Forbes reveals 90% of the customer value for B2B businesses is actually obtained after the initial sale. Develop a Customer Journey.

47% Leads Nurtured In CRM Will Convert. Adopt CRM Today!

Valasys

Due to the rise of virtual assistants, social CRM, omnichannel technologies and AI-powered automated workflows in 2018, Customer Relationship Management (CRM) witnessed a really good year. CRM Trends. Increase in mobile CRM. Personalized automation.

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Why Modern Marketers Must Embrace Marketing Automation

Modern Marketing

The answer is to add marketing automation , which may enable you to add more talent later. Here’s why there’s genuine value in embracing marketing automation — beyond simply allowing you to do more with fewer resources. What Marketing Automation Can Take On.

How To Execute A World-Class Expansion Strategy with ABM

Engagio

Then it hit him – sell a larger bag at a discounted price. became standard practice to get customers to spend more. The add-on of fries has become the prime example when it comes to cross-sell strategies. Upsell and Cross-Sell in B2B Markets.

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Want Better Marketing Automation Results? Think Outside the Inbox

Act-On

When most of us think of marketing automation, we think of email. Automated emails, also called “drip emails,” “drip campaigns,” or “auto-responders,” are the backbone of marketing automation. You can use all these same tools to retain your existing customers, too.

5 Reasons Marketing Teams Benefit from Microsoft Dynamics CRM and Marketing Automation Integration

Lead Liaison

What are the 5 ways marketing teams benefit from Microsoft Dynamics CRM and Marketing Automation integration? In this article we’ll discuss 5 ways marketing marketing teams benefit from integrating Microsoft Dynamics CRM with marketing automation.

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What Is Customer Marketing?

Act-On

B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. First, successful customers are happy customers and their more likely to renew with you. The second reason is that successful, happy customers are also great advocates for your brand. They’re your customers who are willing to advocate for your brand, your company, your solution, your people.

What Can You Do with Marketing Automation: Surprise! Its more than you think.

Act-On

Almost every marketer knows that marketing automation (MA) has been a boon for demand generation. But, while driving potential customers’ awareness and interest in a company’s products or services is certainly one essential function of MA, the story hardly ends there. Because marketing automation can do so much more. And they, unfortunately, are missing out on a whopping two-thirds of the benefits of marketing automation. Customer (Expand) Marketing.

8 Tips for Automating Your New Customer Onboarding Experience with Hatchbuck

Hatchbuck

When does your customer get the first impression of your business? We often think of our marketing at this moment, or maybe a customer’s first few engagements with a sales team. This is the moment you either meet, exceed, or fail to live up to your new customer’s expectations.

5 Ways Marketing Automation Enhances Customer Loyalty

Sharpspring

Customer loyalty is a lost art of marketing, rediscovered. In the age of digital marketing, more emphasis is being put upon customer experience and customer loyalty. The renewed focus on customer loyalty is for a good reason. What Is Customer Loyalty?

11 Types of Campaigns to Automate

ClickDimensions

Automated campaigns, also known as nurture campaigns or campaign automations , are an effective way for brands to connect with their audiences while also increasing the efficiency of their marketing teams. But what types of campaigns should you automate? Campaign Automation

Customer Success: An Instrument for Change

Modern Marketing

In a talk I delivered last week about our new service model at the Customer Success Summit in Toronto, I referred to customer success as a function that should be seen in the age of the cloud as a company’s most vital instrument for transformative change. Elevate customer success.

Why You Should Send Your CRM Your Product’s Usage Data

InsightSquared

Countless tools will integrate with your CRM to send it information on what content a prospect or lead is consuming, what pages they have viewed, or what events they have gone to. Thankfully though it’s far from impossible to send that data to your CRM and the value is immense.

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Rethinking the Role of Marketing in B2B Customer Engagement

Act-On

Customer engagement is a cycle that starts the instant a prospect first finds out about your brand and continues on through the acquisition, conversion, retention, and expansion stages of the customer lifecycle. Optimizing this cycle helps you to maximize the revenue you’ll receive from each individual customer. Expand : Retaining profitable customers, repeat purchases, loyalty – Owned by customer success, up-selling, cross-selling, loyalty – Owned by sales.

How ERP Improves Customer Service

ATAK Interactive

In today’s world, customers have myriad options when it comes to Enterprise Resource Planning (ERP). These improvements work toward higher levels of customer service satisfaction. In the end, ERP is key to better business operations along with increased customer satisfaction.

Marketing Automation, Set It and Forget It

Cody Ward

Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems. This obviously allows you to match your customers with sales transactions, but more importantly for marketers it allows you the option of layering on a marketing automation system that can deliver targeted messages at the right time without continuous management by additional personnel.

Why Your Company Should be Using B2B Marketing Automation

The Lead Agency

B2B marketers are increasingly using marketing automation to provide value to their leads and to educate and onboard users. When carried out effectively, marketing automation can generate significant results. Why Use B2B Marketing Automation?

Marketing Automation 101

Modern B2B Marketing

Marketing automation technology can help. If you’re new to our blog, read on; if you’ve been around a while, consider checking out one of our more advanced posts such as The ROI of Marketing Automation. Marketing Automation Enables Modern Business Processes.

9 Steps to Help Drive Your Customer Marketing Initiatives

Engagio

Many of us have heard that marketing is now the steward of the customer journey. There is a lot of exciting development around Customer Data Platforms (CDPs) and technology that helps us measure customer success. How are you organizing customer marketing?

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The 3 Pillars of B2B Customer Service

Sales Intelligence View

Understand Your Customers. Understanding your customers is essential to establishing and maintaining relationships that deliver returning revenue as well as up-sell and cross-sell business. The best way to get to know your customers?

Find Your Ideal Customer with Account Insights and Profiling

Modern B2B Marketing

The digital revolution has raised customer expectations massively. It rests on your ability to maximize your customers’ experience. Previously, sales teams would create a target account list based on the sales data they had available in their CRM.

5 Insurance Marketing Automation Ideas For Instant Revenue Acceleration

LeadSquared

42 insurance players are fighting it out for market share in a vertical that is perceived as “push-oriented” – in a red ocean like this, progressive customer-intent signals hold the key to moving the needle for some core metrics like Customer Lifetime Value, Renewal Rate and Conversions Per Agent.

Don’t Let Prospects Get Lost: Create a Customer Journey Map

Marketing Action

The same is true for the buyer’s journey, especially for B2B customers with a long and possibly complicated trip ahead of them. And to be good guides, we need to fully understand the journey each customer takes when they engage with our company.

Busting 12 Myths about Marketing Automation Tools

Hinge Marketing

Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. When done well, marketing automation empowers marketers to drive revenue growth by delivering highly qualified prospects to the business development team.

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20 Ideas from Power Users to Power Up Your B2B Marketing Automation

Modern B2B Marketing

Author: Zak Pines We’re at an exciting point in the evolution of marketing automation. Perhaps more importantly, as the industry matures, leading-edge marketing automation practitioners now have many years, or even a full decade, of experience under their belt.

7 Reasons Why Marketing Automation Projects Fail

LeadSloth

Needless to say, Marketing Automation software is very popular today. In reality, Marketing Automation can help you automate existing campaigns, and also create new campaigns that would not be possible without automation. Selling Simple Products.

What Qualities Should You Look for in a Marketing Automation Manager?

Modern B2B Marketing

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. Marketo and Ascend2’s Marketing Automation Strategy Survey.

The Benefits of Marketing Automation for Sales: Give Your Teams X-Ray Vision

Marketing Action

Marketing automation provides a variety of benefits to sales teams. It can shorten the sales cycle, uncover new upsell and cross-sell opportunities, and maximize the lifetime value of every customer.

3 Lessons From My First 100 Days of Marketing Automation

Modern B2B Marketing

So, in the spirit of the first 100 days principle, here are the 3 lessons that have stuck me most about marketing automation as a member of a marketing team, actually an entire organization, that is steeped in the ways and means of marketing automation. Marketing Automation

Ten Things Marketing Should Review with Sales When using Marketing Automation

Lead Liaison

Marketing automation software is a necessary solution that all viable businesses should use. I’ve said many times that marketing automation is like CRM 20 years ago. Companies that are not using marketing automation risk losing ground to their competitors, who likely are using marketing automation. Unfortunately though, companies seem to think that marketing automation is just for marketers – when it’s not!

The Sneaky Tactic Ecommerce Brands Use to Attract More Customers

Unbounce

Check most funnel visualizations and you’ll see something similar to the example below: a massive loss of customers at every stage. Fortunately, there’s an easy fix, which comes down to attracting people with low threat sales before up-selling them to your main money-making products.

3 Emails Your Customers Should Be Getting, At Minimum

Cody Ward

Customers want to engage with brands they actively spend money with. Most customers would gladly give up their email address and welcome transactional emails based on something they’ve done. Here are 5 emails that you should be sending to your customers at minimum. Target former customers or cross-sell your current customers in an attempt to drive up business and help them save some money.

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THE HACKIES: How a marketing automation company hacked their own marketing org

chiefmartech

It’s even easier when you’re a marketer at a company that is itself a marketing technology provider, serving other marketers: lines blur, wires cross, and over time (often before you know it), you’ve forgotten what it means for form to follow function — to practice what you preach.

Vendemore Moves B2B Display Ad Targeting Towards the Bottom of the Funnel

Customer Experience Matrix

API integration with CRM and marketing automation systems also lets those systems assign businesses to the target lists. This allows marketers to send different contents to companies as the marketing automation system tracks them through different stages of the buying process.

Versium to Showcase Automated, Predictive Lead Scoring Solutions at LeadsCon New York

Versium

August 15, 2016 – Versium , a leading provider of automated predictive lead scoring solutions for marketing agencies and enterprises, today announced it will be exhibiting at LeadCon New York , taking place at the New York Hilton, August 22-24. At LeadsCon New York, Versium will be providing demonstrations of its predictive lead scoring solutions, available at Datafinder.com, which automate the underlying machine learning modeling process. Redmond, Wash.