Navigate the Channel

OCTOBER 26, 2022

The name of the game is automation and for good reason. Automation is the Queen Latifah of digital marketing – The Equalizer. If you can properly automate your marketing process, particularly repetitive tasks, you can scale into a higher level of outreach without the need for more people. Marketing Automation is Growing.

Marketing AI 65

Marketing AI Creativity Automation Marketing Automation Services 65

Bannersnack

AUGUST 2, 2023

8 minutes read Creative teams are under a lot of pressure. Creative variety is essential in advertising, but how do you scale production to meet demand? Creative variety is essential in advertising, but how do you scale production to meet demand? Through creative automation. What is creative automation?

Creativity 52

Creativity Automation Product Ads 52

Spiralytics

FEBRUARY 7, 2024

We may want to stay away from artificial intelligence (AI) and automation for particular tasks, especially when it comes to the creative domain. However, there are several avenues where social media automation can be a game changer. What is Social Media Automation? How Does Social Media Automation Work?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

DivvyHQ

JUNE 2, 2022

Have you defined workflows for producing different types of content assets? Does your team follow those workflows consistently? If not, there’s probably room to improve your content production processes.

Creativity 126

Creativity Automation Process Product 126

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads.

Marketing Automation Services 125

Marketing Automation Services Marketing AI Marketing Automation Automation 125

Bannersnack

MAY 20, 2021

7 minutes read Creative people are under a lot of pressure. Creative variety is a must for marketers and advertisers, but how do you scale production to meet demand? Through creative automation. What Is Creative Automation?

Creativity 98

Creativity Process Automation Product 98

Martech

MARCH 4, 2024

Marketing automation is a great tool. Unfortunately, marketing automation can also go wrong somewhat spectacularly. In this article I’ll provide a list of things to check to make sure your automated programs aren’t giving you or your company a big black eye. But does every record have an appropriate first name for such a use?

Marketing Automation Services 128

Marketing Automation Services Marketing Automation Work Management Automation 128

Webbiquity

MARCH 17, 2020

Ever since factory automation became commonplace, other business functions have embraced it as well. Automation removes laborious tasks from your workload and frees up your time to work on higher-level issues. Widespread Internet adoption introduced the concept of digital automation. This is where chatbot automation can help.

B2B Sales 278

B2B Sales Automation Top of Funnel B2B 278

Stevens & Tate

NOVEMBER 13, 2022

In much the same way you leverage creativity in your trade, you must be creative when it comes to your marketing. Creative real estate marketing starts with a rock solid online presence and strategy and, once established, can be built up on the foundational level. Use Marketing Automation. Social Media.

Creativity 119

Creativity Top of Funnel Planning Lead Ranking 119

Martech

OCTOBER 16, 2023

Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. As email marketers, we must continually review whether we’re doing marketing automation the right way. I just need to send an email or two.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Email Marketing Automation 134

Zoominfo

SEPTEMBER 3, 2020

Email automation takes more tedious tasks off your hands so more effort and resources can be put into impactful brand messaging. What is Email Automation? Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. What are the Benefits of Email Automation?

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Martech

SEPTEMBER 20, 2023

Marketing automation platforms (MAPs) save time by automating campaign processes. Brand consistency Marketing automation platforms are often the place where brand consistency is enforced. More teamwork will be needed to deploy genAI technology to automate the production of related content series. Get MarTech!

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Marketing AI 120

Heinz Marketing

MAY 26, 2022

Being creative isn’t exclusively reserved for your creative team. As our world becomes more automated and the tools and tech we adopt continue to transform business efficiencies, creative value becomes indispensable. . Creativity is not limited to artistry. A Culture of Creativity Must Be Intentional.

Creativity 110

Creativity Course Consulting Intent 110

Martech

AUGUST 29, 2023

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. This surprises most media planners because the creative component is not typically seen as the key variable. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Marketing Attribution 96

Marketing Attribution Creativity Analytics Paid Search Agency 96

Martech

APRIL 27, 2023

It’s become increasingly clear how powerful automation is in creating truly impactful brand experiences. Marketing automation is more than streamlining processes, automating posting on social media, or scheduling emails. Leading marketers use automation to enhance creativity and engineer more impactful brand experiences.

Marketing AI 117

Marketing AI Automation Marketing Automation Services Ad Building 117

Zoominfo

JUNE 30, 2019

Creativity is a difficult concept to put into words. So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Binary Demand

JUNE 7, 2023

[ps2id id=’overview’ target=”/]In the ever-evolving world of B2B marketing, harnessing the power of automation is paramount. Let’s start with a glimpse of what B2B marketing automation is, then explore its working, importance, distinction from CRM, and other insights.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Enterprise Management Work Management 98

Lead Liaison

NOVEMBER 29, 2022

5 Creative Solutions for Event Organizers. As trade shows and marketing events start to fill up the calendar, event organizers need creative solutions to bring in more attendees and drive value to sponsors and other stakeholders. We hope these five creative solutions for event organizers give you some ideas for your next event!

Work Management 95

Work Management Marketing Management Creativity Organization 95

Martech

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. Another increasingly important benefit of pairing AI with automation is to ensure brand compliance at scale.

Marketing AI 122

Marketing AI Advertising Agencies Allocation Advertisements 122

Marketing Insider Group

MARCH 13, 2023

This brings us to the increasingly critical importance of marketing automation to brick-and-mortar retailers’ success. While brick-and-mortar brands have embraced digital marketing trends, the same can’t be said for automating trade marketing operations. In the real world, marketing performance is much more difficult to quantify.

Work Management 149

Work Management Marketing Management Automation Marketing Budget 149

DivvyHQ

JANUARY 20, 2020

Automation and creativity don't naturally fit together in most cases. But by using technology to automate tedious or repetitive tasks, content creators and marketers have more free time to allow their brains to be creative. Let's explore this idea a little deeper, shall we?

Creativity 53

Creativity Automation Content Forrester 53

Martech

OCTOBER 19, 2021

This week’s Marketoonist pokes fun at the many approaches marketers and their agency counterparts take in coming up with a creative game plan. Fishburne’s take: “Having been on both sides of the table, I think the quality of the marketing brief is one of the most significant factors in the quality of the resulting creative.

Creativity 109

Creativity Digital Asset Management Enterprise Management Distribution 109

DivvyHQ

JANUARY 20, 2020

Automation and creativity don't naturally fit together in most cases. But by using technology to automate tedious or repetitive tasks, content creators and marketers have more free time to allow their brains to be creative. Let's explore this idea a little deeper, shall we?

Creativity 52

Creativity Automation Content Forrester 52

DivvyHQ

JANUARY 20, 2020

Automation and creativity don't naturally fit together in most cases. But by using technology to automate tedious or repetitive tasks, content creators and marketers have more free time to allow their brains to be creative. Let's explore this idea a little deeper, shall we?

Creativity 52

Creativity Automation Content Forrester 52

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. This is because automation can help take care of mundane tasks, like scheduling, compiling reports and even responding to common questions asked in DMs. What is Instagram automation? Automation undoubtedly helps you boost your follower count.

Automation 114

Automation Tools Work Management Marketing & Strategy 114

Martech

SEPTEMBER 26, 2023

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. The magic of relevance in marketing automation With 87% of companies either using or planning to implement marketing automation solutions, you risk being left in the dust if you’re not on this train.

Marketing Automation Services 119

Marketing Automation Services Marketing Automation Relevance ROI 119

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Today, automation is a game-changer and life-saver for email marketers — helping you save time, money, and stress. Automation doesn’t mean impersonal responses and a cookie-cutter approach to your email workflow. Here’s how you can learn more about email workflows and start automating today. That’s all a thing of the past.

Automation 122

Automation Marketing Automation Services Work Management Lead Nurturing 122

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. By harnessing the power of Content Automation, businesses can stay competitive, enhance productivity, and drive growth in an increasingly digital world.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Ontraport

MARCH 1, 2021

Currently, a cycle of workplace transformation is driven by the implementation of business process automation and artificial intelligence (AI). A workforce that evolves in tandem with automation is as much about offloading mundane tasks to machines as it is about how we use the liberated time and money that results.

Marketing AI 59

Marketing AI Creativity Automation Fulfillment 59

Salesforce Marketing Cloud

AUGUST 30, 2023

Would it make me faster or more creative, and how? Transcripts are already automated, thanks to tools such as Otter.ai Sometimes we have hand-drawn sketches, stock photography, or creatively edited images. As the “AI creative directors” we need to ensure we recognize these biases. No, he said, just faster.

Marketing AI 105

Marketing AI Creativity Ethics Training 105

Salesforce Marketing Cloud

DECEMBER 11, 2023

The narrative is all too familiar: time-consuming, repetitive tasks are hindering your team’s creativity and strategic thinking. Business process automation (BPA) allows you to automate those manual responsibilities, so that you can focus on work that promotes innovation. The global BPA market is projected to reach $19.6

Automation 69

Automation Work Management Marketing Management Process 69

Ontraport

MARCH 1, 2021

Currently, a cycle of workplace transformation is driven by the implementation of business process automation and artificial intelligence (AI). A workforce that evolves in tandem with automation is as much about offloading mundane tasks to machines as it is about how we use the liberated time and money that results.

Marketing AI 52

Marketing AI Creativity Automation Fulfillment 52

SmartBug Media

JULY 27, 2023

In this episode, we're delving into the world of marketing automation strategy, specifically focusing on how you can amplify your existing mechanisms in anticipation of the holiday season. In this blog post, we'll explore the key automations you should have up and running well before the holiday rush.

Marketing Automation 98

Marketing Automation Automation Marketing & Strategy Marketing Strategy 98

Scoop.it

MAY 11, 2023

Automation is a very popular buzzword in almost every industry and sector nowadays, but that doesn’t mean that it’s not an important element of business success. Because it is, and depending on the processes you’re trying to automate, it can generate significant financial savings while improving performance. Here’s what you need to do.

Automation 81

Automation Effectiveness Work Management Content Marketing 81

Biznology

SEPTEMBER 14, 2017

Throughout my career, I have noticed a tension between creativity and productivity. Though it is nice to get stuff done, there is nothing in the list that indicates which items are more valuable, or which items require the most creativity. Perhaps the best one makes the claim that “ To Get More Creative, Get Less Productive.”

Marketing AI 143

Marketing AI Creativity Product Work Management 143

Stevens & Tate

DECEMBER 30, 2022

A lot of their marketing effort came from the instincts of their advertising agency’s creative team. It’s the agencies that merge data and creative to form the foundation of their marketing campaigns that tend to be the most successful. How Data Driven Marketing Can Support Creativity.

Advertising Agencies 92

Advertising Agencies Creativity Paid Search Agency Campaigns 92

Atomic Reach

FEBRUARY 23, 2023

Subjective criteria drive selection of influencers and creative strategies. Attempts to cut costs through automated solutions typically fail to maintain the tone of human authenticity necessary for effective influencer marketing. Irrelevant statistics pass for ROI tracking. Marketing teams need a better solution, and they need it now.

Marketing AI 59

Marketing AI Creativity ROI Marketing Budget 59