Seismic

OCTOBER 24, 2023

Generative AI will change how GTM teams search and discover content, create content, automate tasks, and advise sellers throughout the buying journey. From simple descriptions to smart tagging, it automates manual tasks for consistent and streamline work. Together, we’re shaping the enablement function that we know today,” he said.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Aberdeen

DECEMBER 21, 2022

The CX and contact center space is changing rapidly and while Verint plays in the space, it’s also active in the back-office space as evidenced by numerous discussions highlighting use of technology such as WFE and automation in the back-office. Rather, there’s also the workforce experiences influenced by adoption and use of digital tools.

Marketing Analytics Tools 40

Marketing Analytics Tools CPO Work Management Marketing Management 40

Seismic

OCTOBER 25, 2022

Seismic’s leading content automation solutions empower go-to-market teams to personalize an array of content. Sellers get automated recommendations to coach them as they build content, speeding up the process, and ensuring that they create effective, on-brand presentations. Register here !

Planning 52

Planning CPO Content Training 52

Marketing Graham

JUNE 1, 2022

The only difference between ABM and a target list is the tools now available (big data, marketing automation, etc). We had previously agreed the key decision-makers and influencers at any organisation would be the CEO, COO, CPO/HR, CTO/CIO and Office Manager. The target list was then approached jointly by marketing and sales.

Account Based Marketing 52

Account Based Marketing Campaigns Planning CPO 52

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Nurture: Convert contacts to sales prospects using lead scoring and marketing automation.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Martech Advisor

JANUARY 6, 2020

TONIK+ is excited to be part of such a dynamic ecosystem, and we hope you’ll join us on the journey to better content, writes, Chris Graham,CPO/GM,TONIK+. A number of new technologies have both emerged and been iterated upon, allowing for previously unthinkable video analysis that’s automated, scalable, and actionable.

Trends 53

Trends Video Marketing CPO Allocation 53

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Nurture: Convert contacts to sales prospects using lead scoring and marketing automation.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

ClickZ

OCTOBER 27, 2020

30-second summary: ClickZ’s virtual Marketing Autmation Summit was held on October 22, 2020, and featured two sessions of expert panelists discussing the challenges, opportunities, and future of marketing automation. You can view the Marketing Automation Summit in its entirety at anytime. What is marketing automation?

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Work Management 133

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Instead of looking only at CPL, marketers should focus on metrics like upsell revenue and cost per opportunity (CPO). Does Facebook or LinkedIn drive a better CPO?

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

Mereo

DECEMBER 21, 2023

As businesses increasingly relied on AI algorithms to generate content, uncover insights and make critical decisions, there has been a growing concern regarding the accuracy and reliability of these automated systems.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

SendX

NOVEMBER 8, 2019

These emails should contain different content topics, as content relevant to a CTO probably won’t be appropriate for a CPO, for instance. This technique includes methods such as personalizing and living in the account before using it for campaigns, ramping up campaign emails slowly, and ensuring automated campaigns come across as human.

Open Rate 260

Open Rate Practices Best Practices CAN-SPAM 260

Terminus

NOVEMBER 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. During the first MarTech revolution, it was marketing automation which gave the power back to marketers while introducing a whole new role: marketing ops.

Top of Funnel 20

Top of Funnel Account Based Marketing Lead Ranking Marketing Qualified Leads 20

Seismic

OCTOBER 26, 2022

He then welcomed Seismic CPO Krish Mantripragada to share how the Seismic Enablement Cloud has evolved to help our customers adapt to this evolving landscape. Seismic CEO Doug Winter Seismic CPO Krish Mantripragada Seismic Senior Sales Engineer Aly Smith Seismic Shift attendees. Wherever you are, we can help.

CPO 52

CPO Marketing AI Enterprise Management Peer-to-peer 52

Lenny's Newsletter

AUGUST 8, 2023

” — Eilon Reshef , co-founder and CPO David Hsu, the founder of Retool , found himself building the same product over and over at each company he worked at: “Perhaps a little-known fact is that I had actually started a couple of other companies and products before Retool. Art by Natalie Harney. That’s insane.

Startups 52

Startups Work Management CPO Enterprise Management 52

Valasys

APRIL 5, 2019

The acquisition will position Integrate users with the ability to automate the handover process of leads that are captured at events to the sales teams in real-time. The purchase allows Integrate to leverage the London-based lead capture company and provides them with an event-based lead generation engine and a London presence.

CPO 49

CPO Enterprise Management B2B Top of Funnel 49

PathFactory

JUNE 24, 2021

Christine Polewarczyk , VP Research Director at Forrester, recently joined PathFactory co-founder and CPO Nick Edouard as a guest speaker on a webinar all about content intelligence. Even automation and AI capabilities can be implemented gradually, before scaling across your entire content engine. We need more data. A lot more.

ROI 52

ROI Top of Funnel Forrester CPO 52

Seismic

MAY 11, 2021

Krish Mantripragada, CPO | Seismic. One of the common concerns about automation and artificial intelligence is that these technologies will replace workers. We are combining this data with data we capture from other systems such as CRM, Marketing automation, etc. that help us contextualize the selling situation.

Marketing AI 59

Marketing AI Paid Search Agency Companies CPO 59

Webbiquity

JUNE 6, 2011

Joe is a B2B Marketing consigliore and president of marketing automation services provider Allinio. Past adventures CPO @Klout, CEO at Talkingpoint, president @MarketWatch, founder/chairman/CEO at BigCharts Philip’s. Visit Jeff’s blog, www.jeffbullas.com for fresh social media insights. Joseph Zuccaro – @joezuc.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100