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What’s behind the MarTechBot curtain?

Martech

Thanks to Marc Sirkin and the team at MarTech for allowing me behind the curtain of MarTechBot, providing insider access to how it’s being trained, the underlying tech, and the real-time learnings. That experiment demonstrated that training MarTechBot with this site’s content would result in customized answers for marketers.

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A Practical Guide to Using AI in Email Marketing (For the Conscientious Marketer)

Litmus

The most prevalent concerns around AI include: Privacy and surveillance Bias and discrimination Inaccurate data Copyright infringement Plagiarism Data breaches Those are some heavy-hitting issues. AI has the power to help email marketers write copy, create imagery, provide hyper-personalization , and create automations.

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inbound marketing training for free

The Effective Marketer

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. You can follow any responses to this entry through the RSS 2.0

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Why CMOs must cross the technical divide

Martech

As vendors introduce new AI-enabled capabilities, it will require reevaluating the components of the martech stack and potentially replacing anchor systems that have been in place for a long time. CRM , marketing automation ) may look entirely different within the next five years. This is something that is going to evolve over time.

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Why Is Search…So…Darn…Hard!

Marketing Insider Group

Some folks view online marketing, and its automation, as a catalyst for said alignment (see Forrester’s report by Jeff Ernst of a similar title). BUT, everyone needs proper training and prioritization – and that comes from above. BUT, everyone needs proper training and prioritization – and that comes from above.

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The Rapid eLearning Blog

Buzz Marketing for Technology

It’s easy to lose sight of the fact that most people who build elearning aren’t the high profile vendors talking about $100,000 courses. One training manager told me that they used to send their staff out to learn Flash programming. In fact, they now train their subject matter experts (SME) to use the tools.

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The future of groupware in the interactive workplace. | Technology > Software Services & Applications from AllBusiness.com

Buzz Marketing for Technology

Groupware systems can automate such functions. Because the main goal of groupware applications is to effectively automate a process, those applications must become or remain adaptable. TO SELL GROUPWARE IN EUROPE, VENDORS MUST CLOSELY MATCH SOLUTION WITH END-USER NEEDS. © Copyright 2008 The Gale Group, Inc.