Eloqua Wins CODie Award for ‘Best Marketing Automation Solution’

Modern Marketing

Oracle Eloqua’s platform provides marketers with a way to target and segment the right audience, nurture and score leads to improve lead generation, execute global marketing campaigns, and track and manage campaign performance, including revenue growth.

Eloqua 277

Oracle Eloqua Update: Fast-Track Lead Gen

Valasys

In answer to this problem, on September 26 th , 2018, Oracle announced a series of updates to Oracle Eloqua which will help marketers, efficiently and easily; communicate with their prospects and customers. What is Eloqua.

Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation

Customer Experience Matrix

Our scoring reflects their need for special features for automated content selection, project management, complex lead scores, and tight control over the rights granted to individual users.

Eloqua 254

Yesterday's News: Marketo Plans IPO, Eloqua Eyes B2C

Customer Experience Matrix

There were two bits of news from Marketing Automation Land yesterday: Marketo announced it has filed a draft registration statement for an initial public offering, and Eloqua CEO Joe Payne was quoted as saying his company plans to expand into business-to-consumer marketing.

Eloqua 190

Email Critique: Oracle/Eloqua Webcast Invite Needs Help

The Point

The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. And is content marketing really news-worthy?

Infer Releases New Predictive Behavior Scoring for Oracle Eloqua

Ignite Tech

Press Release: Deep Integration Between Marketing Automation and Predictive Solutions Helps Growing Companies Optimize Marketing and Sales. Infer will be demoing its deepened integration with Oracle Eloqua at Oracle’s Modern Marketing Experience in Las Vegas on April 26-28.

Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?

Modern Marketing

by Joe Chernov | Tweet this These are the questions we asked ourselves as we imagined and developed “ What is Revenue Performance Management? ”, the latest video from Eloqua and JESS3. Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?

Eloqua 262

Eloqua SmartStart Speeds Marketing Automation Deployment, But It's Still Work

Customer Experience Matrix

Summary: Eloqua's SmartStart gets marketers rolling in less than one week. It does require extensive preparation, but Eloqua leads you through that too. Eloqua last week announced a money-back satisfaction guarantee for clients who participate in its SmartStart deployment program. Eloqua Director of Key Accounts Jill Rowley scheduled a talk with me a few days later and filled me in. Let's face it, folks: putting a good demand generation program in place is real work.

Eloqua 120

4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners

Modern Marketing

by Eloqua | Tweet this Centralization is a good thing! The Eloqua AppCloud is now integrated into our Topliners community, to help you discover new apps, share, comment on, and follow your favorite apps. So what can you do now with Eloqua AppCloud in Topliners?

Eloqua 225

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Steve Woods , Eloqua. The most important users of social media are Google and Bing, who are attempting to create “social filters&# to identify the most relevant content. • It’s not enough just to produce great content, it has to be made “findable.&#.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

Reachforce

Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. content type] in subject line gives the recipient a brand driven piece of information about the value.

Mail 248

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

Reachforce

Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. content type] in subject line gives the recipient a brand driven piece of information about the value.

Mail 248

Content Marketing Showcase Series # 3 The Eloqua Blog Tree

Ambal's Amusings

Name: Eloqua. Name : Eloqua. Eloqua helps clients accelerate revenue growth with powerful insight to inform marketing and sales decisions today that drive revenue tomorrow. Type of Content: Infographic. Type of Content : Infographic. Normal. 2012-04-05T16:18:00Z.

Eloqua 151

The Complete Guide to Marketing Automation Integrations (Marketo, Eloqua, HubSpot, Act-On, Pardot, and Infusionsoft)

Leadfeeder

Wondering if a marketing automation platform integrates with another piece of software you have (or are considering)? Or maybe you’re looking for a less-expensive option for marketing automation? Note: see our article about building a marketing automation stack for less than $300). This guide lists hundreds of integrations across six of the most popular marketing automation platforms all in one place. Eloqua Integrations. Eloqua Integrations.

Marketing Automation Simplified [Slide Deck]

Modern Marketing

by Eloqua | Tweet this Looking for more information about marketing automation, but afraid to ask? Check out our new slide deck presentation via SlideShare (also embedded below) for tips on how marketing automation can help your team work smarter, not harder!

Live Blogging the Eloqua Experience 2011 Keynote

Modern Marketing

by Jesse Noyes | Tweet this Eloqua Experience 2011 is a big event. 8:32AM: Eloqua’s CEO Joe Payne takes the stage. “I’m not wearing a crazy costume because we have content, folks.” ” 8:36AM: Eloqua CMO, Brian Kardon, on stage.

Eloqua 194

The Sales Perspective – An Interview with Jill Rowley of Eloqua

ANNUITAS

the Eloqueen to discuss various topics about our B2B world and marketing automation. As one of the leading sales representatives in the marketing automation space, Jill has established herself as a thought leader and advisor to some of the worlds largest companies. To be a part of the conversation, sales people today must be present when and where the buyer is learning and provide relevant content to support the buyer’s education process. or maybe, “Why Eloqua?”

Eloqua 153

You Need to Market “Right Now”: David Meerman Scott on Eloqua Experience Europe

Modern Marketing

In a few weeks, David is heading to London to give a keynote address at Eloqua Experience Europe. What You’ll Hear at Eloqua Experience Europe 2012 With David Meerman Scott. David Meerman Scott : So, I’m looking forward to coming to Eloqua Experience in Europe. The idea of real time and creating content right now, on the time frame that’s important to your potential customers. by Jesse Noyes | Tweet this Marketers everywhere know the game has changed.

Eloqua 160

5 Steps to Use Marketing Automation for Improved Conversion Knowledge

Modern Marketing

Marketing automation is all about conversion-rate optimization. In fact, an Eloqua benchmark study showed that automated campaigns have more than a 200% higher conversion rate than those without automation. 3. Create Customized Content.

The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

Moreover, Adobe’s product quality is world class — something that cannot be said for every software vendor that has acquired marketing automation. AND, Adobe invests in its products; whereas, we’ve seen a gap in Oracle and Salesforce’s commitment to the Eloqua and Pardot marketing automation platforms that they acquired. – This is an opportunity for marketing automation and Web CMS to better integrate around CX.

Why Marketing Automation Vendors are Talking “Inbound Marketing” and “Content Marketing” [Chartapalooza]

Modern Marketing

by Joe Chernov | Tweet this The terms “inbound marketing” and “ content marketing ” have been popping up in the blog posts, press releases, eBooks, infographics and social media feeds of every marketing automation company lately.

Vendor 240

Common Concerns With Marketing Automation: Where Do You Rank?

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jennifer Stoll , Head of Strategic Planning at Pepper North America, an Oracle Eloqua Gold-Certified Partner. Not surprisingly, by the end of 2014, 70% of respondents will have invested in marketing automation.

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other.

Eloqua 136

3 Ways Insurance Marketers Can Benefit from Marketing Automation

Modern Marketing

by Eloqua | Tweet this The marketing ecosystem has changed for insurance marketers, as a result of healthcare reform and economic changes. Here are 3 ways insurance marketers are benefiting from marketing automation.

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation.

Marketing Automation’s Next Frontier: Madison Avenue

Digital B2B Marketing

Marketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when. Extending marketing automation into display advertising with specific vendors is the first small step.

5 Surprising Uses for Marketing Automation

Modern Marketing

by Christina Pappas | Tweet this What’s the first thing that springs to mind when you hear the words ‘ marketing automation ’? But there are so many other ways to get more out of your marketing automation investment, from smoothing out the recruiting process to pushing real-time info to sales. Let’s take a look at five less common uses for marketing automation. At Eloqua, I was delighted to experience an ongoing new hire process as a result of marketing automation.

Why we (heart) Oracle/Eloqua + SnapApp

SnapApp

In particular, the SnapApp + Oracle/ Eloqua partnership. Here are a few reasons that SnapApp+Oracle/Eloqua go better together for you, the modern marketer: A fuller sales funnel. Eloqua offers world class marketing automation. Eloqua manages the relationship.

The Sales Perspective – An Interview with Jill Rowley of Eloqua

ANNUITAS

the Eloqueen to discuss various topics about our B2B world and marketing automation. As one of the leading sales representatives in the marketing automation space, Jill has established herself as a thought leader and advisor to some of the worlds largest companies. To be a part of the conversation, sales people today must be present when and where the buyer is learning and provide relevant content to support the buyer’s education process. or maybe, “Why Eloqua?”

Eloqua 100

How to Start Your Company’s Discussion About Marketing Automation

Modern Marketing

Educational and useful content starts, maintains, and improves an ongoing discussion with your community of consumers. Check out our new interactive video to help you start the discussion about marketing automation at your organization. .

Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions.

3 Ways Life Sciences Marketers Can Benefit From Automated Marketing

Modern Marketing

by Eloqua | Tweet this For years, pharmaceutical companies promoted products in person to healthcare professionals by utilizing the services of pharmaceutical sales reps, or “detail men.” Here are 3 key ways healthcare marketers are leveraging automation: 1.

Big Takeaways From Eloqua Experience 2013

SnapApp

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! We’re sure they’ll all be back in contention next year.

Getting Started Guide for Marketing Automation

The Effective Marketer

With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. Problem is, sometimes the rush to get the software installed and running ends up trampling the creation of processes, content planning, and other key ingredients that are necessary for a successful marketing automation implementation. Getting Started with Marketing Automation.

3 Ways Marketing Automation is Like an 80?s Movie

Modern Marketing

Inspired by the Marketing Automation Institute’s upcoming Webinar, Marketing Automation: Back to the Future , we gave some thought to the similarities between the marketing automation space and our favorite ‘80s movies. by Amy Bills | Tweet this Doc Brown , thought leader?

RedPoint Offers Broad, Deep B2C Marketing Automation

Customer Experience Matrix

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems.

B2C 198

Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?

Customer Experience Matrix

It has a pretty low profile in the B2B marketing automation world, partly because it serves a mix of B2C and B2B clients but mostly because it started as a marketing operations management system. So, at least for now, that is the degree of marketing automation / CRM consolidation I expect.

Vendor 256

Marketing Automation Simplified: The Small Guide to Big Ideas [eBook]

Modern Marketing

by Amanda Batista | Tweet this The influx of content, information, and education available to consumers is an astounding, evolving issue for marketers. We at Oracle Eloqua emphasize The 5 Tenets of Modern Marketing as the core competencies for success.

And Our Forecast of B2B Marketing Automation Revenue for 2013 is.

Customer Experience Matrix

I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system.

Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs.

Who Said Email Marketing (Automation) is Dead? [CHART]

Modern Marketing

Here is what we learned, and why email marketing automation continues to grow and support our customers’ success. If you leverage marketing automation to engage with your buyer’s on their timeframe (and not your campaign calendar), you drive a much higher level of engagement.

Email 266

Does Automation Impact Lead Conversion Rates? [CHART]

Modern Marketing

by Paul Teshima | Tweet this We have been tracking lead conversion rates from campaigns for the past 3 years, and when we did an analysis to compare campaigns with automation , to those without, we were not surprised to see that automated campaigns on average have a >200% higher conversion rate.

Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. Integration of Social Media, Inbound Marketing and Marketing Automation. Creation of buyer-centric content. Steve Woods , CTO, Eloqua.