Eloqua Wins CODie Award for ‘Best Marketing Automation Solution’

Modern Marketing

Oracle Eloqua’s platform provides marketers with a way to target and segment the right audience, nurture and score leads to improve lead generation, execute global marketing campaigns, and track and manage campaign performance, including revenue growth.

Email Critique: Oracle/Eloqua Webcast Invite Needs Help

The Point

The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. And is content marketing really news-worthy?

Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation

Customer Experience Matrix

Our scoring reflects their need for special features for automated content selection, project management, complex lead scores, and tight control over the rights granted to individual users.

Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?

Modern Marketing

by Joe Chernov | Tweet this These are the questions we asked ourselves as we imagined and developed “ What is Revenue Performance Management? ”, the latest video from Eloqua and JESS3. Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?

The 14 Best Marketing Automation Tools


Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) 7) Oracle Eloqua. 4: The 14 Best Content Planning and Research Tools. #5:

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How 100+ Brands Use Video with Oracle Eloqua to Connect with More Buyers


In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. And they’re doing it in a way that’s tightly integrated with the marketing automation platform that powers their programs and insights.

5 Steps to Use Marketing Automation for Improved Conversion Knowledge

Modern Marketing

Marketing automation is all about conversion-rate optimization. In fact, an Eloqua benchmark study showed that automated campaigns have more than a 200% higher conversion rate than those without automation. 3. Create Customized Content.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel


Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. content type] in subject line gives the recipient a brand driven piece of information about the value.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel


Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. content type] in subject line gives the recipient a brand driven piece of information about the value.

4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners

Modern Marketing

by Eloqua | Tweet this Centralization is a good thing! The Eloqua AppCloud is now integrated into our Topliners community, to help you discover new apps, share, comment on, and follow your favorite apps. So what can you do now with Eloqua AppCloud in Topliners?

Common Concerns With Marketing Automation: Where Do You Rank?

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jennifer Stoll , Head of Strategic Planning at Pepper North America, an Oracle Eloqua Gold-Certified Partner. Not surprisingly, by the end of 2014, 70% of respondents will have invested in marketing automation.

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation.

Marketing Automation Interview Questions (Use-case based)

Marketing Converts

Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. Here are four marketing automation interview questions I’d ask any person that says they’re a marketing automation power user along with responses I’d be listening for.

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How to Start Your Company’s Discussion About Marketing Automation

Modern Marketing

Educational and useful content starts, maintains, and improves an ongoing discussion with your community of consumers. Check out our new interactive video to help you start the discussion about marketing automation at your organization. .

Infographic: A History of Disruptions in B2B Marketing

Modern Marketing

It heralds a refined approach to content marketing. Because the product, called Eloqua Engage for iPad , is the convergence of four of the disruptions expertly visualized by JESS3 in this infographic. Content as a pull-through for product; product as an inspiration for content.

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Getting Started Guide for Marketing Automation

The Effective Marketer

With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. Problem is, sometimes the rush to get the software installed and running ends up trampling the creation of processes, content planning, and other key ingredients that are necessary for a successful marketing automation implementation. Getting Started with Marketing Automation.

Why Marketing Automation Vendors are Talking “Inbound Marketing” and “Content Marketing” [Chartapalooza]

Modern Marketing

by Joe Chernov | Tweet this The terms “inbound marketing” and “ content marketing ” have been popping up in the blog posts, press releases, eBooks, infographics and social media feeds of every marketing automation company lately.

RedPoint Offers Broad, Deep B2C Marketing Automation

Customer Experience Matrix

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems.

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Marketing Automation Simplified: The Small Guide to Big Ideas [eBook]

Modern Marketing

by Amanda Batista | Tweet this The influx of content, information, and education available to consumers is an astounding, evolving issue for marketers. We at Oracle Eloqua emphasize The 5 Tenets of Modern Marketing as the core competencies for success.

3 Ways Life Sciences Marketers Can Benefit From Automated Marketing

Modern Marketing

by Eloqua | Tweet this For years, pharmaceutical companies promoted products in person to healthcare professionals by utilizing the services of pharmaceutical sales reps, or “detail men.” Here are 3 key ways healthcare marketers are leveraging automation: 1.

7 Steps to Find Your Content Marketing Sweet Spot

Digital B2B Marketing

You are ready to take your content marketing to the next level. Until now, you have been producing mostly mid and late stage content. Your content supports the sales process and effectively communicates the value of your solutions to prospects.

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The 10 most fascinating people in B2B marketing in 2017


His new book The Content Formula explains how you can do the same: how to find the budget, sell the concept, and measure the results. Amy Guarino and I first met in 2014, when she was heading Marketo ’s effort to foment the marketing automation revolution in Japan. Earlier in his career, Alex was a beta user for Marketo and Eloqua , and fell in love with marketing automation. This seems so obvious, but how many content marketers are actually thinking this way?

The Characteristics of a Marketing Automation Expert [Infographic]

Modern Marketing

Editor's Note: Today's post comes courtesy of Amanda Nelson , Director of Marketing at RingLead, where she leads the content marketing strategy and execution. What does it take to become a marketing automation expert? What other marketing automation qualities would you add?

5 Surprising Uses for Marketing Automation

Modern Marketing

by Christina Pappas | Tweet this What’s the first thing that springs to mind when you hear the words ‘ marketing automation ’? But there are so many other ways to get more out of your marketing automation investment, from smoothing out the recruiting process to pushing real-time info to sales. Let’s take a look at five less common uses for marketing automation. At Eloqua, I was delighted to experience an ongoing new hire process as a result of marketing automation.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup


Steve Woods , Eloqua. The most important users of social media are Google and Bing, who are attempting to create “social filters&# to identify the most relevant content. • It’s not enough just to produce great content, it has to be made “findable.&#.

Yesterday's News: Marketo Plans IPO, Eloqua Eyes B2C

Customer Experience Matrix

There were two bits of news from Marketing Automation Land yesterday: Marketo announced it has filed a draft registration statement for an initial public offering, and Eloqua CEO Joe Payne was quoted as saying his company plans to expand into business-to-consumer marketing.

Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs.

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6 Ways To Maximize Your Webinars With Automation Technology

Modern Marketing

A majority (61%) of marketers surveyed cite webinars as an effective content marketing tactic, according to the CMI and MarketingProfs report B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America. Marketing automation adds a power punch to your webinars.

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The Future of Social Marketing Automation is Here (And Improving)

Modern Marketing

Yet even the most advanced modern marketing teams have struggled to effectively incorporate social media into their marketing automation workflows, let alone track the ROI on those communications. Check out the new Eloqua App Cloud offering on Topliners.

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Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?

Customer Experience Matrix

It has a pretty low profile in the B2B marketing automation world, partly because it serves a mix of B2C and B2B clients but mostly because it started as a marketing operations management system. So, at least for now, that is the degree of marketing automation / CRM consolidation I expect.

5 Ways You Should Be Using Marketing Automation

Modern Marketing

by Sylvia Jensen | Tweet this Similar to “social CRM” or “lifecycle marketing,” “Marketing Automation” is a key phrase among marketers today. billion by 2010, the marketing automation industry is expected to grow to $4.8 What is marketing automation software? “A

Marketing Automation, Set It and Forget It

Puzzle Marketer

This obviously allows you to match your customers with sales transactions, but more importantly for marketers it allows you the option of layering on a marketing automation system that can deliver targeted messages at the right time without continuous management by additional personnel. Marketing automation, what is it? Automate processes like these and scale the number of touch points, leads generated, and sales routed.

Is Modern Marketing an Art or Science? [Infographic]

Modern Marketing

With Eloqua Experience launching tomorrow, when modern marketers from around the globe will gather to show how they are using science and art, we couldn’t imagine a better time to unveil it. And you can still join us at Eloqua Experience by registering on-site.

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3 Ways Insurance Marketers Can Benefit from Marketing Automation

Modern Marketing

by Eloqua | Tweet this The marketing ecosystem has changed for insurance marketers, as a result of healthcare reform and economic changes. Here are 3 ways insurance marketers are benefiting from marketing automation.

Marketing Automation Catching On Fire

The Effective Marketer

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. With time, a shake out is likely (in fact, the recent acquisition of Unica and Aprimo may point to consolidation ) and the evolution of solutions will ensure marketing automation has a place in most marketing organizations, much like CRM is now standard for sales departments.

Here Are 40 Charts Marketers Can’t Live Without

Modern Marketing

by Jesse Noyes | Tweet this Did you know that dynamic content can improve conversions by 50%? Were you aware that when influencers share your content on social it can result in a dramatic increase in traffic and conversions?

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Alinean Introduces Interactive Content Connectors for CRM / Marketing Automation Integration

The ROI Guy

Using the new Interactive Content Connectors, this rich intelligence is captured and integrated centrally within the CRM / Marketing Automation solution, enriching the lead nurturing and sales engagement process.

How Buyer Personas Can Make Your Marketing Automation Smarter

Modern Marketing

As marketing automation matures, focus is turning towards how to be smarter in reaping the benefits. Effort and smarts are needed in spades when focusing on making marketing automation more effective. Why is this important – especially for marketing automation?

Are Marketing Automation Skills Fruitful for High-Level Job Seekers? [CHART]

Modern Marketing

by Andrew Stivelman | Tweet this Back in August 2012, my colleague Egan Cheung wrote an analysis in a Chart of the Week using a LinkedIn search to prove how valuable Eloqua skills can be in obtaining a job promotion. If a company is serious about their content, this is the only way forward.

3 Ways Marketing Automation is Like an 80?s Movie

Modern Marketing

Inspired by the Marketing Automation Institute’s upcoming Webinar, Marketing Automation: Back to the Future , we gave some thought to the similarities between the marketing automation space and our favorite ‘80s movies. by Amy Bills | Tweet this Doc Brown , thought leader?