Customer Experience Matrix

NOVEMBER 16, 2014

When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. Making the offer after the form is abandoned ensures that Hushly only captures people who would not otherwise have connected with the company directly.

Marketing Automation Services 120

Marketing Automation Services Market2Lead Salesforce.com Privacy 120

Customer Experience Matrix

NOVEMBER 19, 2008

My original plan had been to add several marketing automation vendors with significant presence in this market. My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors. How to choose?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Customer Experience Matrix

NOVEMBER 5, 2009

Summary: Marketing automation and CRM systems may eventually converge, but for now marketers need help explaining why they need a system of their own. People still don’t understand the difference between marketing automation vs. CRM. Will Marketing automation and CRM remain separate? Vendors take note.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MARCH 3, 2009

Build a campaign as a list of stages Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 1 Build linear campaigns outside of a larger campaign structure. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 1 1 1 1 0.5

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

LeadSloth

APRIL 29, 2009

Genius publishes some good best practices posts, combined with some company-related news. Market2Lead Marketing Automation and Lead Management blog. The Market2Lead blog got a boost when Kevin Joyce joined the company. The Market2Lead blog got a boost when Kevin Joyce joined the company.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. But consumer marketers also need inputs from transaction systems.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

AUGUST 3, 2010

Enterprise Edition also adds a “sandbox” environment for training, testing and development – the sort of things that small companies might do on a live system, but large organizations cannot safely allow. The other major big-company need that Enterprise addresses is more sophisticated integration with other corporate systems.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

LeadSquared

AUGUST 28, 2019

According to Market2Lead , nurtured leads experience a 23% shorter sales cycle. A well-rounded marketing automation system can ease your workload to a great extent in this area and boost your revenue significantly. The metrics assigned to lead scoring can vary from one company to another.

Lead Nurturing 52

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 52

Tomorrow People

MARCH 5, 2012

Email addresses, RSS subscriptions and similar methods of engagement all serve to keep a visitor's memory and impression of a company or product at the forefront. In other words, before expecting a visitor to buy or invest money, you must: Provide an opportunity for the visitor to learn about the company, product or service (know.)

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Work Management 120

Customer Experience Matrix

JUNE 25, 2008

When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. Perhaps I'm missed some limit on exactly what kind of data they can bring back. The question is how you interpret this.

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

Customer Experience Matrix

JULY 8, 2009

The only important exception is LoopFuse , which I have deferred at the company's request. Tags: vendor rankings demand generation marketing automation lead management. As the entries in the first column indicate, I've reviewed nearly all these vendors in either this blog or the Raab Guide to Demand Generation Systems.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

NOVEMBER 18, 2009

B2b marketing automation) vendors, with links to my reviews where I've written one. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. Small/Mid Size: these firms sell to small and mid-size companies, and occasionally to divisions of the giants.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Every company has a specific set of needs that are addressed by a specific set of features. Tags: software usability measurement demand generation marketing automation lead management software selection. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

APRIL 28, 2009

nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems. There was actually another dated 6/01/2208, which I treated as 2008. the system itself 0.67

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 24, 2009

The company also reworked the user interface--of more than 200 total changes in this upgrade, about 75 were tied to usability--although it still takes the same basic approach of building campaigns as lists of steps, rather than branching flow charts. The changes that Fernandez described seemed good but subtle.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Customer Experience Matrix

FEBRUARY 4, 2009

Treehouse Interactive : another company I spoke with recently, and another one I’m not writing about yet because they showed me some features that won’t be released for a while (early March). The company has a low profile but has been selling its demand generation product for nearly ten years. Click read my March 18 review.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Hubspot

OCTOBER 10, 2012

A workflow is series of automated actions that you can trigger to occur based on a person’s behaviors or contact information. Workflows go way beyond simple marketing automation , though. Your goal here is to waste less time, define the rules you want, and be able to automate it. Leads from companies with more than X employees.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Market2Lead 28

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

JUNE 18, 2008

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. This is not to say that Market2Lead is especially hard to use. But Market2Lead does not provide its own email services.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

SEPTEMBER 23, 2010

Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. But larger firms need to be efficient too: so expect all marketing automation systems to eventually expand in similar ways. But if small companies really want a single system, why hasn’t one grown to dominate the marketplace?

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120

Customer Experience Matrix

JUNE 2, 2011

Summary: Oracle has integrated marketing automation with its on-demand CRM product. If I were more on the ball, I would have noticed that May 25 marked a full year since Oracle bought the intellectual property* of high-end B2B marketing automation vendor Market2Lead. Will competitors do the same?

Work Management 120

Work Management Marketing Management Marketing Automation Services Market2Lead 120

Customer Experience Matrix

FEBRUARY 13, 2009

Back in early January I posted a discussion on treatment of Company-Level Data in Demand Generation Systems. My original approach in the Guide had simply been to ask vendors whether they had a separate company table in their system. Ok, now for the company-level data itself. Yesterday the final answer trickled in.

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Hubspot

JANUARY 7, 2013

That way, when you need to slightly modify a color, font size, or add a block of text, you can avoid outsourcing it to another company or department (autonomy for the win!). Companies need to have a great brand and customer relationships, too. And it’s not just about leaving your leads with a fuzzy feeling about your company.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Customer Experience Matrix

MARCH 4, 2009

Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 Linear campaigns embedded in larger campaign flows Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 0 0 1 Integrated a/b testing.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

SnapApp

JUNE 5, 2018

Increasing sales productivity is one of the most powerful growth levers for any company. 57% of B2B companies identify ‘converting qualified leads into paying customers’ as a top priority. According to Forrester research, only 8% of B2B companies have sales and marketing departments that are tightly aligned. MarketingSherpa).

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

Hubspot

DECEMBER 30, 2015

For companies in the B2B space, there 6 workflows that are essential for them to be using. It should also let them know what to expect from your company such as how many times will you email them? Will they be emailed every time your company publishes a new blog, or will it be in a weekly or monthly roundup?

Top of Funnel 28

Top of Funnel Paid Search Agency Companies Market2Lead 28

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

MAY 3, 2010

The biggest disconnect for companies is that a marketer’s definition of a lead can often be quite different than how sales defines what they need to accept a lead as qualified for follow-up. That’s individuals moving, not companies. LinkedIn Adds the Ability to Follow Companies , April 30, 2010. But Facebook?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40