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Top 10 Marketing Automation Mistakes

The Point

It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. Launching lead scoring too soon.

Why Lead Nurturing is an Art AND a Science

Modern B2B Marketing

Author: Phillip Chen Lead nurturing , or the process of developing relationships with prospects over time, is a rare co-existence of two opposing variables: creativity and logic. Your nurture team needs to produce content, but it also needs to perform complex marketing operations. .

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Deploying Long-Tail Lead Nurturing and Marketing Automation to Build Relationships  

Lead Liaison

The more touch-points you have with website visitors, the more opportunities you have to convert those visitors by collecting their contact information. Determining when and where to deploy those touch points can often times be a challenge for many marketers.

New Report Confirms Immaturity of Most Marketing Automation Deployments

The Point

In the report, “ Automation: Redefining Marketing’s Game Plan ,” Forrester details the results of their surveying 155 US-based senior marketing professionals on their use of, results from, and attitudes towards marketing automation.

How One Company Increased Lead Gen by 2000 Percent - Case Study

Modern Marketing

Using cross channel marketing and multi touch campaigns, Oracle Marketing Cloud helped ARC Document Solutions achieve astonishing results including a 2,000% increase in lead generation in the first year alone.

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”.

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Mid-Market Marketing Automation Software Leader Announces Integration with Wistia for Video Marketing

Lead Liaison

Integration Creates Opportunities for Mid-Sized Companies to Leverage Video Marketing with Visitor Tracking and Marketing Automation Software for More Sales Intelligence and Higher Website Conversion Rates. ALLEN, TX — April, 18 2016 — Wistia, the leader in professional video marketing, and Lead Liaison, the leader in sales and marketing automation software to the mid-market, announced a technology integration today. About Lead Liaison.

Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. Integration of Social Media, Inbound Marketing and Marketing Automation. The single biggest challenge that automation can address is reporting.

7 Ways to Generate More Sales Revenue with Marketing Automation

Modern B2B Marketing

discussed the top seven ways to utilize marketing automation to generate more sales revenue. Nurture your leads to get 3 out of 4 sales opportunities that come from prospects with longer-term needs. Use outbound marketing to follow up, nurture and qualify your inbound leads.

Everything You Need To Know About Marketing Attribution

bizible

This could be the very first touch, the touch that led to the lead conversion, the opportunity conversion touch, or the closed won or lost touch. Alternatively, it could also just be a simple web visit, where no lead stage transition occurred. leads.

How to Excel With the Most Underused Marketing Automation Features

Hubspot

From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. Lead Nurturing. You don't need to craft enough nurturing emails to get through a six month sales cycle.

Measuring and Managing Marketing ROI: An interview with Jim Lenskold

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. One of the studies surveyed B2B marketers concerning Lead Generation Measurements & ROI.

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Ask a Content Strategist: How Do You Use Articles to Influence B2B Leads?

Contently

Instead, in the spirit of Contently’s accountable content series , let’s talk about something much more practical: how to use B2B content to drive leads. So, how do you—or others—use article content to influence leads in the B2B process? Voices B2B Marketing lead generatio

How to Measure the ROI of Your Marketing Programs

Modern B2B Marketing

Multiple touches. Proverbial marketing wisdom says at least seven touches are needed in order to convert a cold lead into a sale. This fact makes it difficult to allocate revenue to any specific touch. Single Attribution (First Touch / Last Touch).

3 European Marketing Trends

Modern Marketing

If the EMEA market didn’t immediately join the marketing automation party, the region is in full swing now – as the record attendance at the event shows. EMEA marketers are creating innovative multi-channel campaigns, aligning sales and marketing departments, and driving revenue growth for their organizations. Lead Nurturing Knows No Boundaries. The marketing team at NetApp took their successful nurturing programs built in the U.S.

Renewals & Revenue: Great Partners Drive Customer Success

Modern Marketing

And yet, in every presentation, customers dedicated slide-ware and time heaping accolades on the partners that worked with them on their marketing campaigns. To automate this program, Sam worked with local partner Bulldog Solutions to develop a multi-touch lead nurturing program to secure renewals. by Erika Goldwater | Tweet this.

Latest B2B Marketing Trends From SiriusDecisions Summit 09

Anything Goes Marketing

Lead Nurturing jblock : @tjaros : If you get one deal out of a reconstituted leads program, it's worth the effort. sds09 jblock : 5%-10% of leads that are sitting in your CRM system as "dead" can become real opportunities if put into a nurturing program.