Zoominfo

FEBRUARY 12, 2019

Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. Lead management allows your business to effectively organize and nurture leads throughout the buyer’s journey, and improve your response time to sales-ready leads. Create buyer personas. higher sales quota achievement rate.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Zoominfo

MARCH 4, 2021

Research is essential in this stage — you want to know who’s fit to be a buyer, and you want to tell them exactly what they want to hear. Use your defined buyer personas and ideal customer profiles (ICPs). Automate as many tasks as possible. Practice data hygiene in all data systems. Engagement.

Sales Cycle 246

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 246

Zoominfo

MARCH 8, 2022

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. Bad data also prevents successful automation.

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

MARCH 3, 2021

Research is essential in this stage — you want to know who’s fit to be a buyer, and you want to tell them exactly what they want to hear. Use your defined buyer personas and ideal customer profiles (ICPs). Automate as many tasks as possible. Practice data hygiene in all data systems.

Sales Cycle 100

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 100

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? None of it would be possible without data. Click to tweet.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

Zoominfo

APRIL 15, 2018

Analyze the data you have: Dig into your customer database, your CRM, and any other marketing automation or sales enablement tools. Gather and analyze this data so you can prove how effective data-driven sales can be. For example: Let’s say you export data on your best customers.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Zoominfo

JANUARY 23, 2019

Just as you need to understand your product and the role it plays in the market, you also need to understand your buyers and the factors that drive them to make purchases. We often discuss the value of tools like buyer personas and ideal customer profiles as vehicles through which sales professionals can better understand their buyers.

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

Zoominfo

OCTOBER 29, 2019

Today, we’re taking a deep dive into the B2B data landscape to help you understand the changes happening in data and the ways in which you can better connect with the humans behind the numbers. The difference between data and intelligence. In sales and marketing, the way we refer to data changes regularly.

List Brokers 178

List Brokers Zoominfo Ad brokers Business 178

Zoominfo

JULY 10, 2018

Prioritize technologies that integrate: Like most B2B businesses, you probably collect and generate a large amount of valuable data through an array of channels and departments – from marketing automation to CRM, to customer support technologies. 3. Allow buyer-personas to guide decision making.

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

Zoominfo

NOVEMBER 28, 2018

Progressive persona profiling. Here at ZoomInfo we talk a lot about buyer personas —what they are, why you need them, and how to create them. But, what we have failed to acknowledge is that, although useful, the standard buyer persona is static—unlike real human beings.

Buyer Personas 100

Buyer Personas Business B2B Zoominfo 100

Zoominfo

JANUARY 23, 2019

Just as you need to understand your product and the role it plays in the market, you also need to understand your buyers and the factors that drive them to make purchases. We often discuss the value of tools like buyer personas and ideal customer profiles as vehicles through which sales professionals can better understand their buyers.

Ad Building 182

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 182

B2B Marketing Zone Posts

AUGUST 3, 2010

Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Smarketer, ZoomInfo: In light of the ongoing upheaval in b-to-b sales, what are your biggest challenges for the remainder of the year?

Ning 40

Ning Paid Content Facebook Sales Management 40

Zoominfo

NOVEMBER 8, 2018

Learn more about B2B branding in the following blog posts: Contact Data Hygiene and the Future of Branding. Work with other members of your company to compile the necessary data to construct buyer personas— or semi-fictional profiles made up of real characteristics and traits used to represent different segments of your customer base.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Buyer Personas Zoominfo 100

Zoominfo

NOVEMBER 28, 2018

Here on the ZoomInfo blog, we regularly cover topics related to business data and business data management. In fact, there are very few aspects of business data we have yet to cover. But, today we’re venturing into uncharted territory to discuss a recent—and necessary—trend in business data.

Zoominfo 145

Zoominfo Buyer Personas Business B2B 145