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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Global – [link].

Twitter 100
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Is “social media campaign” an oxymoron?

Chris Koch

Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. I still believe that. But my monism was shaken not just by our social media award winners but by something else I saw this week.

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Is “social media campaign” an oxymoron?

Chris Koch

Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. I still believe that. But my monism was shaken not just by our social media award winners but by something else I saw this week.

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The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

This could be a real game-changer in the small business marketing automation landscape. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. If you heard a loud thud late Tuesday afternoon, it was the sound of two shoes dropping.

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Nudge Leverages Artificial Intelligence to Identify Genuine Relationships

Nudge.ai

With more than a decade in the marketing sales automation sphere Paul Teshima and Steve Woods felt sales reps were letting their relationships with their networks run on autopilot. They also recently launched a business-to-business paid product. “A Originally posted on StartupHere Toronto: [link].

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Christina Warren takes “a look at how PR professionals are using social media (such as driving authenticity ad building brand loyalty) to achieve real results when dealing with business-to-business relationships…(and) some of the tools of the trade that PR pros are using to measure the success of their endeavors.&#

PR 100
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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. By TJ Raphael. 11/27/2012 -15:36 PM.

B to B 40