Eloqua Wins CODie Award for ‘Best Marketing Automation Solution’

Modern Marketing

Oracle Eloqua’s platform provides marketers with a way to target and segment the right audience, nurture and score leads to improve lead generation, execute global marketing campaigns, and track and manage campaign performance, including revenue growth.

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22 Photos from Eloqua Experience 2012

Modern Marketing

Another Eloqua Experience has passed, but that doesn’t mean we can’t get nostalgic, right? We asked attendees to share their photos on Instagram and Twitter with the hashtag #EE12. We combed through tons of them to pick out a few select favorites to post here.

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What to Expect at Eloqua Experience

Modern Marketing

Eloqua Experience 2011 kicks off after much anticipation. But we also want to add that those heading to Eloqua Experience can expect to learn about a wide variety of B2B marketing topics, from marketing automation to lead management to Revenue Performance Management.

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Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing

Modern Marketing

by Joe Payne | Tweet this Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 Read our Powerpoint and FAQ to understand the drivers for this exciting development. So our customers will get a better Eloqua.

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Oracle and Eloqua: Driving the Modern Marketing Era

Modern Marketing

by Joe Payne | Tweet this By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle. As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s products will become a core component of the Oracle Marketing Cloud.

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Can Eloqua Skills Help Get You Promoted? [CHART]

Modern Marketing

by Egan Cheung | Tweet this As a product manager, my motivation is to build tools that make our customers the best at what they do. LinkedIn to the rescue! First of all, I found that a whopping 5,539 professionals are currently listing Eloqua on their online resume.

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Infer Releases New Predictive Behavior Scoring for Oracle Eloqua

Ignite Tech

Press Release: Deep Integration Between Marketing Automation and Predictive Solutions Helps Growing Companies Optimize Marketing and Sales. Infer will be demoing its deepened integration with Oracle Eloqua at Oracle’s Modern Marketing Experience in Las Vegas on April 26-28.

4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners

Modern Marketing

by Eloqua | Tweet this Centralization is a good thing! Our teams need to be collaboratively executing on tools they sometimes may use disparately. A little backstory into its humble beginnings: The Eloqua AppCloud launched back in June 2010, with about two-dozen apps.

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Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?

Modern Marketing

by Joe Chernov | Tweet this These are the questions we asked ourselves as we imagined and developed “ What is Revenue Performance Management? ”, the latest video from Eloqua and JESS3. To be honest, we never came up with a clear answer. But eventually passion must give way to process.

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5 Tips for Planning Your Eloqua Experience Agenda

Modern Marketing

Eloqua Experience 2012 is just days away. Well, I’m here to help guide you into getting the most out of the event with a few tips that will ensure you attend the right sessions, and bring plenty of inspiration back to the office. I know it’s comfortable to sit next to someone you know, but you’ll get a lot more bang for your buck if you can divide and conquer. Plus, you’ll meet new people and that’s half the fun and benefit of attending Eloqua Experience.

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Which Industry Leads in Leveraging Eloqua University to Become Marketing Masters? [CHART]

Modern Marketing

by Tom Hardy | Tweet this The end of graduation season and associated commencement speeches got me thinking about how graduates of Eloqua University – i.e. folks with Eloqua ‘Masters’ – are using their training to become successful modern marketers.

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Call for Speakers! 4 Reasons to Strut Your Marketing Stuff at Eloqua Experience 2013

Modern Marketing

We’re gearing up for Eloqua Experience 2013 , the Modern Marketing event that brings together marketers from different industries and business processes. Then when you start to interact and see those heads nod. Eloqua Experience is a hub for best practice exchange. “

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Live Blogging the Eloqua Experience 2011 Keynote

Modern Marketing

by Jesse Noyes | Tweet this Eloqua Experience 2011 is a big event. 8:32AM: Eloqua’s CEO Joe Payne takes the stage. ” 8:36AM: Eloqua CMO, Brian Kardon, on stage. Marketing automation continues to grow, but penetration is still only between 8-10%.

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You Need to Market “Right Now”: David Meerman Scott on Eloqua Experience Europe

Modern Marketing

In a few weeks, David is heading to London to give a keynote address at Eloqua Experience Europe. He’ll talk about the massive changes impacting marketing and how marketers can use those disruptions to engage buyers now. Click here to view the embedded video. What You’ll Hear at Eloqua Experience Europe 2012 With David Meerman Scott. David Meerman Scott : So, I’m looking forward to coming to Eloqua Experience in Europe.

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Oracle Eloqua Named a Leader in the Gartner Magic Quadrant for CRM Lead Management

Modern Marketing

by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year. Click here to download the Gartner Magic Quadrant for CRM Lead Management.

Eloqua Experience 2012: 13 Reasons You’ll Want to Come to Orlando

Modern Marketing

by Lauren Harper | Tweet this Most people have heard by now that we’re moving Eloqua Experience 2012 to Orlando this year. Eloqua Experience is an obviously fantastic event for hearing inspiring keynotes, learn from the best in education sessions, and network with Eloqua employees and customers. But this year we have the added benefit of being near some of the amazing attractions and a fun atmospheres Orlando has to offer.

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Is “social media campaign” an oxymoron?

Chris Koch

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. HP questioned Facebookers about their work styles and matched them to an “IT personality.” Visitors could click on the experts to learn more about them and connect directly with them.

Marketing Automation Simplified [Slide Deck]

Modern Marketing

by Eloqua | Tweet this Looking for more information about marketing automation, but afraid to ask? Check out our new slide deck presentation via SlideShare (also embedded below) for tips on how marketing automation can help your team work smarter, not harder!

5 Steps to Use Marketing Automation for Improved Conversion Knowledge

Modern Marketing

After more than a decade of entrepreneurial experience in the event management and entertainment sector, Shannon went back to school in 2005 to study office administration and communication. Marketing automation is all about conversion-rate optimization.

Is “social media campaign” an oxymoron?

Chris Koch

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. HP questioned Facebookers about their work styles and matched them to an “IT personality.” Visitors could click on the experts to learn more about them and connect directly with them.

3 Ways Insurance Marketers Can Benefit from Marketing Automation

Modern Marketing

by Eloqua | Tweet this The marketing ecosystem has changed for insurance marketers, as a result of healthcare reform and economic changes. Here are 3 ways insurance marketers are benefiting from marketing automation.

Common Concerns With Marketing Automation: Where Do You Rank?

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jennifer Stoll , Head of Strategic Planning at Pepper North America, an Oracle Eloqua Gold-Certified Partner. That’s still somewhat of a mystery to even some of the world’s large enterprises).

3 Ways Life Sciences Marketers Can Benefit From Automated Marketing

Modern Marketing

by Eloqua | Tweet this For years, pharmaceutical companies promoted products in person to healthcare professionals by utilizing the services of pharmaceutical sales reps, or “detail men.” Here are 3 key ways healthcare marketers are leveraging automation: 1.

How to Start Your Company’s Discussion About Marketing Automation

Modern Marketing

by Amanda Batista | Tweet this Over the weekend you may have received one or more marketing emails that weren’t of interest to you, perhaps even after you opted in to receive communication from that particular company. Read to get the conversation started at your company?

Which Cities Are Leading Marketing Automation Adoption? [CHART]

Modern Marketing

by Taha Sheikh | Tweet this Its been a little over a year since we published our Chart of the Week looking at the top cities with the most expertise based on the number of people using Eloqua. What kind of growth are you seeing in the Eloqua community in your own city?

6 Signs You Need Marketing Automation

Modern Marketing

by Michael Martin | Tweet this You’ll feel it when it happens: When you’re spending all your time managing lists and unsubscribes; when the sales team won’t return your calls; when all the good leads seem to land with your competitor. Marketing Can’t Prove its Value to the Organization.

5 Surprising Uses for Marketing Automation

Modern Marketing

by Christina Pappas | Tweet this What’s the first thing that springs to mind when you hear the words ‘ marketing automation ’? But there are so many other ways to get more out of your marketing automation investment, from smoothing out the recruiting process to pushing real-time info to sales. Let’s take a look at five less common uses for marketing automation. A venue needs to be selected, menus set, a booth to be designed.

3 Ways Marketing Automation is Like an 80?s Movie

Modern Marketing

Inspired by the Marketing Automation Institute’s upcoming Webinar, Marketing Automation: Back to the Future , we gave some thought to the similarities between the marketing automation space and our favorite ‘80s movies. Marketers will need to take the same approach.

How To Put Twitter Lead Generation Cards To Work With Marketing Automation

Modern Marketing

Twitter recently announced an addition to its suite of Twitter Cards called Lead Generation Cards. Lead Generation cards allow for Lead Generation activities to happen directly from within twitter (both web and support clients). You can easily embed a call to action inside a tweet.

Marketing Automation is Not Marketing Strategy

ViewPoint

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Déjà vu all over again, to echo Yogi Berra.

4 Signs You Should Call Your Marketing Automation Partner

Modern Marketing

by Peter Armaly | Tweet this Ever felt you knew enough to get things done, but then nothing moves? Or is it the desire to appear competent to our colleagues? But going beyond “good enough” to “excellent” requires knowing when to seek out support. What to do?

The Thoreau Guide to Marketing Automation

Modern Marketing

Like Henry David Thoreau my wife and I “wished to live deliberately.” I often think of the process of building my cottage when advising others on implementing marketing automation. Both processes require preparation, setting goals and commitment to make something solid. How specifically is building a house and implementing marketing automation alike? We didn’t just want proximity to nature. We wanted to be woven into it. Subscribe to our blog.

Marketing Automation Simplified: The Small Guide to Big Ideas [eBook]

Modern Marketing

by Amanda Batista | Tweet this The influx of content, information, and education available to consumers is an astounding, evolving issue for marketers. We at Oracle Eloqua emphasize The 5 Tenets of Modern Marketing as the core competencies for success.

Does Automation Impact Lead Conversion Rates? [CHART]

Modern Marketing

by Paul Teshima | Tweet this We have been tracking lead conversion rates from campaigns for the past 3 years, and when we did an analysis to compare campaigns with automation , to those without, we were not surprised to see that automated campaigns on average have a >200% higher conversion rate.

Who Said Email Marketing (Automation) is Dead? [CHART]

Modern Marketing

by Paul Teshima | Tweet this For this week’s chart, we analyzed email activity trends over the last five years, and attempted to determine if overall email activity was on the decline. This may seem counter intuitive to what many marketers are saying, that email as a marketing channel is over.

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Who Won a Markie Award?

Modern Marketing

That’s the feel and color from the annual Eloqua Markie awards. Best International Campaign: Rockwell Automation. Connecting in the Eloqua AppCloud: Trend Micro. Fastest Time to Value: The Dow Chemical Company. by Jesse Noyes | Tweet this The red carpet.

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A Look at the Future of Social Marketing Automation

Modern Marketing

His job is to raise the voices and share the stories of grassroots marketers, community managers, and social media managers, including those who use Oracle products and technologies. The case for using marketing automation technology is clear.