Marketing Insider Group

JANUARY 24, 2013

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Home of Chief Content Office Magazine and THE event Content Marketing World.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Chris Koch

DECEMBER 2, 2011

I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. Actually, I’m not a slut. I’m more of a snob. I still believe that.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. Actually, I’m not a slut. I’m more of a snob. I still believe that.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Webbiquity

SEPTEMBER 1, 2010

Christina Warren takes “a look at how PR professionals are using social media (such as driving authenticity ad building brand loyalty) to achieve real results when dealing with business-to-business relationships…(and) some of the tools of the trade that PR pros are using to measure the success of their endeavors.&#

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. By TJ Raphael. 11/27/2012 -15:36 PM. RECENTLY in B2B.

B to B 40

B to B Paid Content Social Media CMS Development 40

Industrial Marketing Today

MAY 11, 2010

Wait a minute, isn’t that what Content or Inbound marketing is all about? IMO, content is still the king in B2B lead generation, sales and marketing need to agree on a unified lead definition and figure out how best to use relevant content in driving sales. He is the Founder & President of Tiecas, Inc. –

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Customer Experience Matrix

JANUARY 3, 2013

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. RedPoint also provides self-training predictive models.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120