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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Business process automation is, hands down, one of the best technological innovations to come along in decades. These tasks take time away from the value we could potentially be adding in our business. So, why not let B2B marketing automation take care of the rest? Embracing automation is clearly the way forward.

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What is Marketing Automation in 2023?

ClickDimensions

Marketing Automation refers to the technology which helps marketers find, nurture, covert and engage with customers automated tasks and actions, including essential tools such as email marketing , campaign automation , lead scoring and more. And the benefits of Marketing Automation aren’t just felt by the marketing team.

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Email marketing or marketing automation?

ClickZ

30-second summary: Even though marketing automation has grown businesses and revolutionized industries, it is not for everyone. Then, you need to review your sales process to see how your company can benefit from marketing automation. While marketing automation sounds great, it is not for everyone.

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Email Marketing vs. Marketing Automation

eTrigue

Virtually 100% of business-to-business prospects have an email address, which makes email great for staying in touch with contacts, nurturing prospects and increasing interest in your company’s products and services. So while email marketing is powerful, it could use a boost of automation. In the end, the gains are worth it.

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What Business-to-Business Marketing Trends and Tactics Will Define 2018?

Navigate the Channel

The world of business-to-business marketing continues to evolve in 2018. The trends and tactics that will move business forward may not be the strategies that experts thought would work months ago. Artificial intelligence, automation, and better apps are allowing companies to personalize communications at a large scale.

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The Agency Perspective: State of Marketing Automation

Sharpspring

In recent years marketing automation has become synonymous with growth. But what’s the current state of marketing automation in today’s business landscape? Many marketing professionals already incorporate some level of automation into their programs. Why Marketers Use Automation.

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Automating your marketing through the B2B customer journey: an interview with Rich Herbst

Biznology

Our specialty is Journey Marketing – particularly highly automated journeys – and it requires a different approach. It requires a rethink of a whole lot of marketing, sales, and business processes. It’s actually a great example of the highly advanced – and automated – customer journey approach I mentioned.