Automation BtoB Business to Business Eloqua 
Marketing Insider Group
JANUARY 24, 2013
Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. BtoBmagazine – BtoB Online – The resource for # marketing strategists. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency.
ViewPoint
FEBRUARY 27, 2014
We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences. But it’s only a tool.
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