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Email Marketing vs. Marketing Automation

eTrigue

Virtually 100% of business-to-business prospects have an email address, which makes email great for staying in touch with contacts, nurturing prospects and increasing interest in your company’s products and services. Despite the various upsides to email, it is really just a batch and blast tool. In the end, the gains are worth it.

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Wix Email Marketing Vs Mailchimp: Which Is Best For Your Business? [2020]

SendX

Source: Wix Mailchimp Pricing Below is an overview of Mailchimp’s pricing packages : Mailchimp Free Plan : Mailchimp’s free plan lets you have 2,000 contacts and 1 audience. month) : with this plan, you can have 50,000 contacts and 3 audiences. month) : you get 5 audiences and up to 100,000 contacts per month.

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What is the Difference Between a CRM and Marketing Automation?

Lead Liaison

When you step into the world of marketing and sales, two phrases you will hear a lot are CRM and marketing automation. A CRM, which stands for customer relationship management/manager, does exactly that – it manages your customer relationships by organizing your contacts (by company name, job title, potential deal size, etc.)

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Sherpa and ActiveDEMAND: Automation, Connection and Trust Through the Buyer’s Journey

ActiveDEMAND

Our integration partners at Sherpa CRM recently posted an article that discusses the importance of empathy in marketing and gives some great strategies for applying impactful messaging with automation. Automation, Connection, and Trust Through the Buyer’s Journey. Marketing automation should be used in place of human connection.

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5 ways to increase lead capture adoption at events

Lead Liaison

These apps are great for quickly getting contact data from your event and into your marketing automation or CRM system of choice. But in order to get contact data from a scan, booth staff have to actually use them. You can’t just send a giant email blast with generic content and expect people to engage.

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6 CRM Features Your Business Should Be Using But Probably Isn’t

BenchmarkONE

Are you getting the most out your customer relationship management (CRM) software? Less than half of sales teams even use their CRM regularly – let alone delve into the more complex features ( CSO Insights ). The Best-Kept CRM Secrets. So go ahead, read up on the best-kept CRM secrets and put them to good use.

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Leads, Contacts, Accounts, and Prospects – Making Sense of It All When Using CRM and Marketing automation

Lead Liaison

Let’s talk about CRM objects for a minute. If you look at most major CRMs like Microsoft Dynamics or Salesforce.com , you’ll notice a few different objects: Leads, Contacts, and Accounts. But then look at marketing automation like Lead Liaison and you’ll see one object: Prospects. Not at all. It’s a win-win for everyone.