Customer Experience Matrix

JUNE 29, 2011

You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. The campaign engine will be improved before IMH's official launch this September, but other specialized B2B features probably won’t be added.

Eloqua 120

Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology. billion by 2026.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Metadata

FEBRUARY 28, 2022

Broomfield, CO – MARCH 1, 2022 –- Metadata.io, the operating system for B2B marketers, announced a $40 million Series B funding round, led by Next47 and Resolute Ventures , with participation from a number of other SaaS founders and CEOs. No other technology was able to provide this amount of efficiency for B2B marketers.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Hint: how about someone extends this model to other B2B segments, like manufacturing and financial services?

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

The Point

APRIL 8, 2015

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. In some notable areas, the average marketing automation user appears to be achieving real business value.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

DealSignal

SEPTEMBER 5, 2023

While LeadIQ has gained attention for its EU B2B data, it’s crucial to look at the bigger picture. B2B Data platforms, like Zoominfo, DealSignal, and LeadIQ are essential for finding new leads, converting prospects, and building pipelines. There’s now a pressing need for real-time updates to B2B data.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Customer Experience Matrix

DECEMBER 13, 2011

The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. But there’s also a growing realization that many marketing automation systems are used for only simple tasks – often no more than email, landing pages, and CRM integration. ease of use.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Marketing Insider Group

MAY 27, 2023

Traction by Gabriel Weinberg John says that this is the current “B2B Bible that you must own” and even admits that it’s more comprehensive (though perhaps not as much fun) as his book, B2B Marketing Confessions. Steve Woods As a founder at Eloqua, Steve is one of the pioneers of the first great wave of Marketing Automation.

Lead Ranking 186

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 186

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. Are B2B marketers ignoring a huge opportunity?

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Customer Experience Matrix

FEBRUARY 5, 2015

I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. All six of the vendors new to this report sell primarily to small businesses, and most are “all-in-one” systems that combine marketing automation with integrated CRM. VEST Report. Here’s what struck me. more micro-business vendors.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

OCTOBER 17, 2012

It has a pretty low profile in the B2B marketing automation world, partly because it serves a mix of B2C and B2B clients but mostly because it started as a marketing operations management system. There’s less value to sharing B2B strengths in execution, since each group builds and deploys programs independently. (In

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Vidyard

AUGUST 2, 2016

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. And they’re doing it in a way that’s tightly integrated with the marketing automation platform that powers their programs and insights. It’s an extremely flexible platform.”.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

Contently

JANUARY 31, 2023

B2B companies can also access customer sentiment data for their target market. Marketing automation platforms like Adobe’s Marketo , HubSpot , Oracle Eloqua , or Salesforce also include embedded AI analytics capabilities, including predictive “lead scoring.” Stay informed!

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. Research, guides, and marketing surveys help guide B2B marketers down the right path. Other times they reinforce the existing direction of marketing tactics and strategy. Optify’s 2013 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

PureB2B

JUNE 13, 2017

Since people first started engaging in commercial trade, they’ve learned how to develop unique selling propositions and sales strategies to maximize the perceived value of their offerings. Fast forward to now, these channels have become common contributors to many, many marketing strategies. Marketing Automation Software.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Zoominfo

OCTOBER 28, 2018

What are B2B technographics? While demographic and firmographic data are essential to B2B sales, technographics complete the picture. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. Get Started with ZoomInfo.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

Vidyard

SEPTEMBER 1, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. It has grown in popularity, and according to SiriusDecisions , 40% of organizations will own automation by next year. So without further ado: Eloqua. Read the post.).

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Heinz Marketing

NOVEMBER 26, 2021

Need-to-Have Tools (and their Channels): CRM and Marketing Automation. But with the help of a customer relationship management (CRM) tool and automation, small- to medium-sized business can also engage in account-based marketing to increase their sales and generate value with individual customers.”. Alexa Rankings (Min—Max).

Account Based Marketing 102

Account Based Marketing ABM Sales Management Budget Programs 102

Metadata

SEPTEMBER 9, 2020

There was additional participation from Greycroft, York IE, Stormbreakers, as well as notable entrepreneurs, including Mark Organ (founder of Eloqua), Ilya Volodarsky (founder of Segment), and others. San Francisco, CA, Sept. 9, 2020 — Metadata.io, the autonomous demand generation platform, today announced it raised $6.5m

Marketing Analytics Tools 101

Marketing Analytics Tools B2B Thought Leadership Eloqua Demand Generation 101

PureB2B

MAY 30, 2022

Is that a new B2B buzzword? B2B marketers, especially, use firmographic data to segment organizations into categories. Traditionally, B2C marketers have relied on demographic data, and B2B marketers have bet the farm on firmographics. Do they have tools in place for marketing automation?

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Customer Experience Matrix

JUNE 30, 2010

Summary: LoopFuse has launched a free entry-level version of its marketing automation system. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system. Other vendors – notably Pardot – have followed a similar cost-removal strategy. LoopFuse knows that, of course.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Heinz Marketing

AUGUST 2, 2018

“How I Work” is one of my favorite recurring series in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and I’ve been honored to have several heavy hitters in the B2B Sales and Marketing space who have joined our own series over the last few years. What is your email management strategy? Have a nomination?

Eloqua 40

Eloqua Work Management Marketing Management Product 40

PureB2B

JUNE 13, 2017

Since people first started engaging in commercial trade, they’ve learned how to develop unique selling propositions and sales strategies to maximize the perceived value of their offerings. Fast forward to now, these channels have become common contributors to many, many marketing strategies. Marketing Automation Software.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Oktopost

MARCH 11, 2020

It is a critical channel for any social employee advocacy strategy, but at the end of the day, you do not want your valued employees spending their day on LinkedIn and eventually networking out of their roles. Today’s B2B buyers trust people, not brands. How Oktopost Can Help B2B Brands Transition From LinkedIn Elevate.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Televerde

NOVEMBER 12, 2019

It’s hard to believe that marketing automation has been around for 15 years. What started as a way to automate simple email deployment at scale has evolved into modern-day marketing automation; incorporating email, website browsing information, lead scoring, and analytics to link marketing efforts to revenue. Know your goals.

Marketing Automation Services 40

Marketing Automation Services Marketing Prospects Marketing Automation Ideal Customer Profiles 40

Ledger Bennett

FEBRUARY 24, 2020

In this context, the invisible clothes are common B2B marketing trends and our propensity to believe in them at all costs. There are hundreds of blogs written on the subject ‘latest trends in B2B marketing’. Having an ABM strategy in place makes people feel good. It provides a framework for reporting and feedback.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

ANNUITAS

FEBRUARY 19, 2015

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. 5) B2B Marketing Events to Watch in 2015. Interesting and unique in that it focuses on B2B content marketing strategy. Whatever happened to the Eloqua Experience? 1) If you go, be present.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Vidyard

SEPTEMBER 2, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. It has grown in popularity, and according to SiriusDecisions , 40% of organizations will own automation by next year. Read the post.) Read the post.) Read the post.)

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

ANNUITAS

APRIL 30, 2015

There were so many areas covered at the event, but a few topics that were all the rage at Eloqua Experience in 2013, e.g. content marketing, weren’t hot topics this year. We know that we need to embrace content marketing and the underlying strategy, but the focus at #MME15 and conferences in general is how do we do it better?

Lead Ranking 100

Lead Ranking Eloqua Demand Generation Lead Scoring 100

Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I'll describe how I handled this in tomorrow's post. _ * “ability to execute” and “completeness of vision” for Gartner, “current offering”, “market presence” and “strategy” for Forrester.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Customer Experience Matrix

SEPTEMBER 2, 2011

But I did notice about two years ago that pretty much everyone in the B2B marketing automation space was more or less assuming I’d attend. Part of the strategy is to build enterprise applications on Salesforce platforms, and part of it is to access other enterprise applications from within Chatter.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

SnapApp

APRIL 19, 2013

How interactive content, content marketing, and automation work together to drive leads. This is what you'll learn: The basics of interactive content, why it works, use cases, and metrics. How companies are using interactive content across their Web, social, mobile, and email channels to drive leads, collect data, and accelerate sales.

Eloqua 48

Eloqua Webinar Metrics Conversion Content 48