Can you do top-of-funnel marketing automation without CRM?
Biznology
JUNE 6, 2018
But they’re years behind in terms of pre-customer, top-of-the-funnel campaigning. First, live chat, auto responders and bots are increasingly popular, replacing web-to-lead forms and even phone calls. They support email campaigning with conditional workflows. – Preserve a record of all interactions with a prospect.
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