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Sherpa and ActiveDEMAND: Automation, Connection and Trust Through the Buyer’s Journey

ActiveDEMAND

Personalized signature blocks – A personalized signature, one with a photo, can go a long way in building trust and rapport through an email. Share some information about yourself in your signature block like a favorite hobby, interesting facts about yourself, or uninteresting ones, why not?

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5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

Include a link to your landing page in your email signatures and social media profiles. Pimp your offer across your social media channels and/or create a PPC campaign and send respondents to your landing page. A flow of 3 or 4 automated responses or auto responders will immediately engage your new subscribers.

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B2B Leads Consume Content In Bursts

Brainrider

Related content suggestions in auto-responder emails that you send to deliver download links, event registration confirmations, etc. Consider placing content offers and calls to action in other non-marketing outbound channels like email signatures, invoices and statements, phone IVR recorded messages, etc.

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10 Best Email Apps for Small Business Owners

Webbiquity

It’s great for managing auto-responders and marketing automation. You receive your email messages like instant messages without the clutter of signatures, headers and other email details. ConvertKit allows you to automatically separate the contacts who replied to your marketing campaign from those who didn’t. Price: Free.

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The 24 Best Email Marketing Tools

Webbiquity

Both startups and established vendors continue to develop new capabilities for formatting, targeting, sending, and monitoring the impact of email messages, as well as functions like list building, inbox management, video email, deliverability, branding, custom email signatures and more. Google Review Count: 446. Google Review Count: 187.

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Email Tracking & Engagement

GreenRope

For consistency, we call this a "Broadcast ID", even if it's sent as a test email, form auto-responder, journey, or drip campaign. Include campaign tracking into your email signatures. Adding tracked links in your email signatures help drive contacts to your website and increases the chance of engagement.

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#WorldsToughestJob: A Truly Human Video

Adobe Experience Cloud Blog

Email signatures. Out of Office” auto-responders. In a recent presentation I gave at Marketo’s Marketing Nation Summit, I shared eight areas that are ripe for an upgrade, away from robot-speak and toward more human language. These included: Email – subject lines and copy. Landing pages. LinkedIn profiles. Confirmation emails.