Content meets the B2B buying process (part 2 of 2)
Biznology
MAY 7, 2015
First, many companies are in two or more industries, and their primary SIC or NAICS code only represents the dominant one. Secondly, most response or survey forms only list 2-digit description, and that is too broad Enhance your database to the 4-digit SIC or 6-digit NAICS definition. Are you meeting these expectations?
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