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Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

In addition, most small firms have pretty basic needs, so even the “light” editions of full-featured products like Salesforce.com can be overkill. More aggressive businesses might add auto-responders such as Aweber , with pricing as low as $19 per month for 500 subscribers.

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Thirteen email marketing platforms with high ROI

ClickZ

It is integrable with customer relationship management ( CRM ) software and Salesforce.com and provides 24/7 live chat support. Key features: SMS campaign functionality, auto-responders, transactional emails, landing pages, chat functionality, segmentation, automation, CRM, sign-up forms, Facebook ads. Source: Sendinblue.

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Can you do top-of-funnel marketing automation without CRM?

Biznology

According to Salesforce.com , 92% of customer interactions happen on the phone. First, live chat, auto responders and bots are increasingly popular, replacing web-to-lead forms and even phone calls. There seem to be three different platforms vying for the role of ‘non-CRM marketing hub’ for SMBs. Call tracking hub.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. CRM integration is currently limited to sending data to Salesforce.com. Emails are delivered through ExactTarget. Users can send the contact a system email or add it to a list.

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9 Email Marketing Best Practices to Generate More Leads

Hubspot

I’m here at the Dreamforce event in San Francisco to learn about some of the new tools and techniques Salesforce.com and other vendors are promoting to businesses like yours. Use Auto-Responders for Opt-Ins: Be prepared for your readers to forget they opted in.