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Use Simple Drip Campaigns and Auto Responders to Layer on Time Savings

ActiveDEMAND

We could hook into an automated “print on demand” service, but we’re worried that someone might make a typo or other entry error, so we’re going to manually review these before they get mailed. Maybe if we start sending out a lot and the error rate proves to be minimal, we’ll fully automate this part.

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Drive more Online Reviews with Marketing Automation

ActiveDEMAND

Online reviews are a crucial part of customer research. Everyone these days is trained to do it: you Google the company or product + “reviews” and see if there’s anything that looks great, or if anything stinks. Building an automated review process like this is something we recommend for most customers. Drip campaign workflow.

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13 Business Goals You Can Achieve Through Email Marketing

Convince & Convert

User Reviews. Emails can be very easily used to collect users’ reviews about your product or service, which in turn helps you reach out to brand new buyers more effectively. A more generally targeted extension of reviews within emails are surveys and polls. highlight to tweet).

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Can you do top-of-funnel marketing automation without CRM?

Biznology

Let’s review the pros and cons of each: Call Tracking Hub. First, live chat, auto responders and bots are increasingly popular, replacing web-to-lead forms and even phone calls. Three Platforms; One (Potential) Solution. There seem to be three different platforms vying for the role of ‘non-CRM marketing hub’ for SMBs.

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How to Score Deals in the Final Quarter [Data & Expert Backed Tips]

Hubspot

FastSpring reviewed 30 randomly selected businesses serving B2C and B2B markets across the globe and found a noticeable increase in Q4 sales. Review your year-to-date quota attainment to gauge where you stand today, and calculate the number of customers you have to sign to hit your goal based on your historical deal size and velocity.

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ReachLocal Provides Turn-Key Lead Management for Small Business

Customer Experience Matrix

There’s no automated lead scoring or branching campaign flows: when a new lead enters the system via a Web form or phone call, the user receives an alert, reviews whatever information was provided on the form or voice mail message, and manually classifies the lead as active, long term, new customer, or existing customer.

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Part 2 – Easy tips for marketing automation implementation.

Jackie Walts

Most marketing automation has the ability to set up dynamic content, auto responders, drip campaigns and all sorts of fancy stuff. Demand generation professionals can’t work without reporting that shows what’s working and they need to review it regularly to focus on campaigns with the highest ROI. Manual, even.