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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Focus on Organic SEO. Paid ads can indeed give you a boost here, but the real value is when you’re on the front page of Google as an organic result. Why does organic SEO matter so much?

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How to Use Email Automation to Nurture Prospects

Zoominfo

Shorter sales cycles – Sales cycles are already long for B2B organizations, and automated emails serve as a virtual sales rep to nurture them. Identify email campaign goals that pertain to your organization. Create auto-responding emails to those triggers with specified conditions. Basic Steps. Technical Steps.

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Key Things You Need to Know About Email Marketing Software

Webbiquity

Many marketers start with a purchased list to get initial subscribers, but if you’ve built your list around loyal customers and organic website traffic, you’ll see better results (higher ROI). Auto-responders. Better metrics. Most types of email marketing software share similar features. A/B testing tool.

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Instagram automation: Strategy and tools to do it right

Sprout Social

Growing an Instagram presence organically definitely requires a combination of time and strategizing. The platform wants its users to engage authentically and organically, so Instagram put together limits and penalties for tactics they see as potentially gaming their algorithm. Pros: Save time on smaller, tedious tasks.

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6 New Marketing Cloud Features to Help You Power Personalization

Salesforce Marketing Cloud

Aligning organizations for consistent personalization. You can now: Suppress certain groups from getting added to lists, engagement campaigns, or receiving auto-responder emails Easily assign prospects to the correct user Route leads to more personalized journeys by further segmenting prospects at the point they interact with content.

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How to Use Email Automation to Nurture Prospects

Zoominfo

Shorter sales cycles – Sales cycles are already long for B2B organizations, and automated emails serve as a virtual sales rep to nurture them. Basic Steps Identify email campaign goals that pertain to your organization. Create auto-responding emails to those triggers with specified conditions.

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Managing a Remote Customer Service Team with Ticket Management

GreenRope

Simply put, a ticket management system is a solution to help organize your incoming requests and issues. When integrated with a CRM, your team has a centralized location, so they can better manage, organize, and streamline your customer service efforts.